Salina Sapuan
Shah Alam,Malaysia
Summary
A dynamic and results-oriented Senior Marketing Manager with over 15 years of Marketing experience. Proven track record in developing and implementing successful marketing strategies, driving revenue growth, enhancing brand awareness, and leading cross-functional teams.
Overview
12
12
years of professional experience
Work History
Senior Marketing Manager
Pizza Hut Malaysia
04.2016 - Current
- Develop and execute comprehensive marketing strategies to drive brand awareness and achieve business objectives, resulting in improvement in brand top of mind and deliver 15% sales growth in 2022.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for product innovation and differentiation.
- Spearhead development of marketing collateral, including print materials, digital assets, and promotional content, ensuring alignment with brand guidelines and messaging.
- Oversee planning and execution of events, trade shows, and sponsorships to enhance brand visibility and engagement with target audiences.
- Analyze marketing performance metrics and KPIs to measure campaign effectiveness and ROI, and make data-driven recommendations for optimization and continuous improvement.
Sr. Assistant Manager, Marketing
Domino's Pizza Malaysia
04.2012 - 06.2016
- Managed development and execution of go-to market strategy and followed through the execution, resulted in ease of consumer journey and experience at the stores.
- Collaborated with design team to develop the marketing collateral and sales tools to support marketing communications & sales lead generation.
- Conducted market research and competitive analysis to identify market opportunities, consumer insights, and emerging trends, informing product development and marketing strategies.
- Collaborated with food innovation team to launch new products and initiatives, driving 10-20% of sales incremental on each campaign windows
Education
Diploma In Marketing Management -
Institute Of Marketing Malaysia
Petaling Jaya07.2000
Diploma in Executive Secretaryship (Admin) -
Universiti Teknologi Mara (UiTM)
Shah Alam03.1995
Skills
- Strategic Planning
- Creative Direction
- Competitive Analysis
- Advertising Campaigns
- Campaign Management
- Project Management
- Marketing campaigns
- Product Development
Accomplishments
- Received “X-Factor Awards” from YUM Brands for delivering highly effective value entry campaign for 4 consecutive years 2018, 2019, 2020,2021.
- Managed production of LTOs (Festive LTO) from concept creation to launch which brought >10% growth in the segment year on year.
- Launched a value entry proposition - WOW RM5 which delivered a turn around performance for Pizza Hut Malaysia.
Timeline
Senior Marketing Manager
Pizza Hut Malaysia
04.2016 - Current
Sr. Assistant Manager, Marketing
Domino's Pizza Malaysia
04.2012 - 06.2016
Diploma In Marketing Management -
Institute Of Marketing Malaysia
Diploma in Executive Secretaryship (Admin) -
Universiti Teknologi Mara (UiTM)
Similar Profiles
Mohd Firdauss Yohanis KopongMohd Firdauss Yohanis Kopong
Area Manager at Pizza Hut MalaysiaArea Manager at Pizza Hut Malaysia
Eric EllardEric Ellard
District Manager at MUY Pizza Houston (Pizza Hut)District Manager at MUY Pizza Houston (Pizza Hut)
Kaleb WisebakerKaleb Wisebaker
District Manager at ADT Pizza/ Pizza HutDistrict Manager at ADT Pizza/ Pizza Hut