Salahuddin Noor
Kuala Lumpur
Summary
Accomplished digital marketing and IT professional with extensive experience in content moderation, pay-per-click advertising, and IT administration. Proven track record as Assistant Vice President at APEX Studios and Sky Soft Tech, delivering 300% ROI through strategic Amazon advertising campaigns. Expertise in Google AdWords, Bing Ads, and social media platforms to maximise client engagement and returns. Skilled in IT infrastructure management, cybersecurity solutions, and technical support with a history of successful project execution at Gandhara Nissan PVT LTD and SysCons Computers LLC. Proficient in a wide range of technologies, including VMware, Hyper-V, Microsoft Exchange, and network security tools such as Nessus and Nmap. Career goal: to leverage digital marketing expertise to drive innovative strategies that enhance brand visibility and growth. Experienced in maintaining online community standards and ensuring content compliance with policies. Quick to identify and address inappropriate material while balancing user engagement. Familiar with various platforms and adept at using moderation tools.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Content Moderator
Concentrix
Kaula Lumpur, Malaysia
01.2024 - Current
- Scrutinized user-generated content across digital platforms to ensure adherence to community standards and laws.
- Identified and removed violations, including hate speech and misinformation, while preserving platform integrity.
- Enforced moderation policies consistently, balancing safety with principles of free speech.
- Monitored emerging trends in hazardous content such as cyberbullying and radicalization.
- Reviewed user reports promptly, taking necessary actions against harmful content.
- Collaborated with teams to enhance content moderation strategies and processes.
- Participated in training sessions to improve knowledge of digital safety and compliance regulations.
Assistant Vice President
APEX Studios
Karachi, Pakistan
06.2022 - 05.2024
- Launched Sponsored Product Ads on Amazon for clients aiming to promote books.
- Implemented lead generation search campaigns on both Google and Bing.
- Delivered 300% ROI for clients through effective Amazon advertising strategies.
- Oversaw diverse brand campaigns across various industries to increase market reach.
- Executed Shopping Campaigns tailored for e-commerce websites' promotion.
- Developed Google AdWords, Amazon Reseller, and Bing accounts for client use.
- Synchronized client accounts from Google Merchant with AdWords for streamlined operations.
- Managed performance tracking of multiple client accounts to optimize returns.
Assistant Vice President
Sky Soft Tech
01.2022 - 05.2022
- Executed Sponsored Product Ads on Amazon for clients marketing books.
- Developed Search Campaigns on Google and Bing to generate leads.
- Achieved 300% ROI for clients through effective Amazon advertising strategies.
- Managed campaigns for various brands within the industry.
- Launched Shopping Campaigns tailored for e-commerce websites.
- Established Google AdWords, Amazon Reseller, and Bing accounts for clients.
- Created and synchronized Google Merchant accounts with AdWords for seamless integration.
- Conducted comprehensive campaign creation, including keyword research and ad copy development.
PPC Executive
Inovio
Karachi, Pakistan
11.2021 - 01.2022
- Kept organisation in compliance with regulations and internal requirements.
- Delivered high level of service to customers in effort to build upon future relationships.
- Formed and sustained strategic relationships with clients.
- Monitored operations to keep processes aligned with targets and matching forecasts.
- Developed successful strategies and policies, meeting organisational needs and implementing improvements.
- Reviewed reports, recommendations and requests from subordinate leadership.
- Selected and mentored senior staff, creating successful leadership team.
- Cultivated strong industry relationships to promote services and improve business operations.
- Created digital campaigns on social media using Google ads, Facebook ads and other tools.
- Created and managed pay-per-click PPC campaigns on Google Ads and social media, maximising return on investment.
- Managed PPC campaigns, adjusting bids and keywords to maximise ROI on Google Ads and Bing.
- Managed pay-per-click PPC campaigns across Google Ads and Bing Ads, optimizing for maximum return on investment.
- Developed and implemented comprehensive Google Ads strategies, maximising client ROI across multiple campaigns.
- Demonstrated experience with Google Ads, enhancing targeted brand marketing and promotion.
- Utilised Google Ads and Bing Ads to manage multiple advertising campaigns simultaneously, maximising reach and engagement.
- Led training sessions for junior staff on Google Ads best practices and advanced advertising techniques.
PPC - Executive
Crystal Lite (PVT) LTD
01.2021 - 10.2021
- Managed multiple brand campaigns within industry standards.
- Monitored client accounts to optimize campaign performance and maximize ROI.
- Conducted month-end reporting for clients, detailing search terms, auction insights, and lead metrics.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Maximised outreach by implementing marketing strategies to grow customer base.
PPC - Trainee
DIGI SYNERGY
04.2019 - 12.2020
- Achieved Google AdWords certification, enhancing expertise in digital marketing strategies.
- Executed lead generation search campaigns for multiple industry brands.
- Developed and managed shopping campaigns to increase product visibility.
- Created and optimized Google AdWords accounts for various clients.
- Established and synchronized client accounts on Google Merchant with AdWords.
- Conducted comprehensive campaign creation, including keyword research and ad copy development within budget constraints.
- Monitored portfolio of client accounts, maximizing ROI through effective campaign management.
- Compiled detailed monthly reports for clients, highlighting search terms, auction insights, and actionable recommendations.
IT - Administrator
Gandhara Nissan PVT LTD
03.2017 - 11.2019
- Executed Data Center Migration Project, ensuring minimal downtime and enhanced performance.
- Installed passive and active equipment to support operational requirements.
- Maintained comprehensive IT infrastructure across all locations, including remote sites.
- Supervised three resources in IT Support and IT Executive roles for optimal service delivery.
- Reported directly to IT Manager, providing updates on project progress and resource management.
Pre-Sales Engineer
SysCons Computers LLC
12.2017 - 03.2019
- Delivered advanced cybersecurity solutions including firewalls, endpoint protections, and SIEM systems.
- Managed back office, tele-sales, implementation, and pre-sales engineer teams.
- Reported directly to General Manager on project status and team performance.
- Mapped customer requirements and coordinated with vendors to ensure compliance.
- Drafted bills of quantity (BoQ) and bills of materials (BoM) for client projects.
- Conducted proof of concept (PoC) demonstrations for enterprise customers.
- Designed comprehensive technical documentation including network diagrams and project plans.
- Oversaw project execution from initiation to sign-off, ensuring successful delivery.
IT Administrator
Bond Communication
- Submitted RFP/RFQ for clients, ensuring compliance and accuracy.
- Drafted BoQ/BoM for large-scale projects, facilitating effective resource allocation.
- Conducted presales activities leading to sales of switches, routers, firewalls, and other equipment.
- Managed support operations, enhancing issue resolution efficiency.
- Provided technical support across various projects as a support engineer.
- Handled office tasks to maintain a comfortable working environment.
- Served as backend and front desk officer, improving client interactions.
- Installed and supported server systems and firewalls for enhanced security.
Education
BS - Computer Sciences
Muhammad Ali Jinnah University
Karachi01.2016
HSC - Pre-Engineering
PECHS Education Foundation College
Karachi01.2009
SSC - Computer Science
Lady Bird Grammar School
Karachi01.2007
Skills
- Rack-mount servers: HP ProLiant DL360/DL380 G9, Dell PowerEdge 2950
- Cisco Meraki end-to-end infrastructure (switching, security, wireless, monitoring)
- Active Directory Domain Services (AD DS) and Group Policy Objects (GPO)
- File and storage services administration
- Core network services: DNS, DHCP
- Windows Deployment Services (WDS) and Windows Server Update Services (WSUS)
- Windows Server Backup and Remote Access services
- Microsoft Exchange Server administration and MS Outlook configuration
- Windows Server installation, configuration, and maintenance
- Endpoint protection, Data Loss Prevention (DLP), and patch management
- Network scanning and reconnaissance techniques
- Footprinting, enumeration, and system hacking methodologies
- Malware, virus, trojan, and steganography analysis
- Social engineering attack techniques and countermeasures
- Virtualization, Monitoring & Operating Systems
- Virtualization platforms: VMware and Microsoft Hyper-V
- Network and system monitoring using Zabbix
- Operating systems: Windows 7/8/10/11
- Programming languages: C, C
- Front-end technologies: HTML, CSS, DHTML, JavaScript, Bootstrap, AngularJS
- Web development and design tools: Adobe Dreamweaver, Adobe Flash
- Vulnerability and network scanning tools: Nessus, Nmap, ZenMap
- Google Ads (AdWords) campaign management
- Google Analytics and Google Tag Manager implementation
- Google Merchant Center setup and optimization
Training
- Attended in-house training - Cisco Certified Networking Professional (CCNP) from Mohammad Ali Jinnah University
- Protecting Against Malware Threats with Cisco AMP Advance Malware Protection for Endpoints (SSFAMP)
- Microsoft Certified Solutions Associate (MCSA)
- Carbon Black Essentials
- Carbon Black Predictive Security Cloud
- Certificate continuation in Ethical Hacking (CEH)
- Google Ads Certification
- Meta Ads
Personal Information
- Age: 35
- Passport Number: AT2406513
Languages
Urdu
Advanced
C1
English
Upper Intermediate
B2
Certification
- Google Ads certified
- Carbonblack Defense certified
- MCSA certified
- CEH certification on-going
Interests
- Playing snooker to develop concentration, patience, and decision-making under pressure
- Long drives for relaxation and mental reset, supporting creativity and productivity
Timeline
Content Moderator
Concentrix
01.2024 - Current
Assistant Vice President
APEX Studios
06.2022 - 05.2024
Assistant Vice President
Sky Soft Tech
01.2022 - 05.2022
PPC Executive
Inovio
11.2021 - 01.2022
PPC - Executive
Crystal Lite (PVT) LTD
01.2021 - 10.2021
PPC - Trainee
DIGI SYNERGY
04.2019 - 12.2020
Pre-Sales Engineer
SysCons Computers LLC
12.2017 - 03.2019
IT - Administrator
Gandhara Nissan PVT LTD
03.2017 - 11.2019
IT Administrator
Bond Communication
BS - Computer Sciences
Muhammad Ali Jinnah University
HSC - Pre-Engineering
PECHS Education Foundation College
SSC - Computer Science
Lady Bird Grammar School