Ryan Foo

• Managed a team of 10 and expanded to 15. Optimized team performance through a global synergy exercise, managing a $50 million portfolio in the first year and expanded $70 million in the second through winning pitches, despite a reduction to a seven-member team. Maintained high client satisfaction and service excellence.
• Led pitch efforts and played a crucial role in securing new business, significantly contributing to revenue growth. Currently manage these accounts.
• Enhanced agency reputation by participating in major industry events such as Effies and MSA Awards, serving as a panel juror for both.
• Managed financials, budgets, and reporting for local and regional stakeholders, driving profitability through accurate fiscal oversight.
• Promoted and sold innovative products, including advanced TV and out-of-home solutions, integrating them into client strategies for optimal business results.

First employee and Business Director at FORIT Malaysia, a dynamic startup funded by Fullspeed Inc. The local office established in 2019 and played a pivotal role in driving the company's growth and profitability.

• Successfully grew company revenue from 1st year $1 million growing to $6 million on the third year through effective business development, client acquisition, and retention strategies.
• Identified and pursued new business opportunities, negotiated high-value contracts, and built strong relationships with key clients and partners to expand the company's market presence.
• Demonstrated entrepreneurial thinking during the COVID-19 pandemic by crafting targeted marketing strategies aimed at SMEs. Developed initiatives that expanded the company's portfolio to effectively address the needs of the SME sector, driving significant business expansion.
• Successfully expanded the company's portfolio to include SME clients as a standalone revenue streams.

• Digital Reseller Business: Actively contributed to the digital reseller business by collaborating with MNC agency networks and local agencies to resell mobile solutions, including NEAR, INMOBI, Network buys, and programmatic solutions. Developed strong relationships with key stakeholders and drove successful campaigns across diverse platforms.
• Brand Business Leadership: Spearheaded direct brand business initiatives during a period of significant business transition. Successfully pitched to and secured an international brand account.
• Transition Oversight: Promoted to Senior Account Director following the acquisition of CDA by ORO Japan. Oversaw the smooth transition of accounts and integration processes, ensuring continuity of service and maintaining high client satisfaction during the changeover.

• Led digital marketing initiatives, including Social media, website creation, and content creation.
• Managed the end-to-end planning and execution of events for numerous brands, ensuring seamless delivery and alignment with client objectives. Oversaw all aspects of event management, including logistics, setup, and on-site coordination.