Rushdan Kamil Zainal Abidin

Professional Affairs:

• Strategic Relationship Management: Established and nurtured partnerships with 10+ industry leaders, ensuring MOG's leadership in optometry's evolving landscape.
• Corporate Partnership Leadership: Spearheaded alliances with leaders in both eyewear and non-eyewear industries, boosting company relationships, brand visibility, and sales by 15%.
• University Collaboration: Formed MOUs with higher education institutions, fostering partnerships and recruiting 15+ top optometry talents, enhancing workforce with fresh expertise and innovative perspectives.

Brand Development:

• Strategic Brand Leadership: Devised and executed comprehensive brand strategies, increasing company visibility by 20% and market influence by 15%.
• Innovative Service Creation: Introduced Bespoke Face Frame Fitting for OOPPA brand, a unique service that increased brand positioning and drove sales growth by 10%.
• Brand Ambassadorship: As MOG’s brand ambassador, led impactful programs including Blink Blink Blink Buzz podcast, resulting in a 15% increase in engagement and collaboration among retail optometrists.
• Marketing Collaboration: Worked with top marketing experts and Key Opinion Leaders (KOLs) to execute high-impact campaigns, achieving a 20% increase in engagement and brand loyalty.
• CSR Initiatives: Planned and led corporate social responsibility programs, reinforcing community ties and enhancing company’s social responsibility image by 20%.

Optometric Services:

• Excellence in Eye Care: Delivered superior eye care services to patients, enhancing their vision and overall quality of life through precise and empathetic care.
• Operational Optimization: Streamlined patient flow and service delivery through innovative troubleshooting processes, resulting in a 15% increase in operational efficiency.
• Standardization of Procedures: Developed and implemented comprehensive Standard Operating Procedures (SOPs), ensuring uniformity and excellence in service delivery across all 90+ outlets.

Training and Education:

• Training Program Leadership: Directed training programs across MOG, OOPPA, and M-TREND, encompassing over 90 outlets and ensuring a 90% consistency in service excellence.
• Professional Development: Mentored and developed over 50 professionals, significantly enhancing their skills and contributing to overall 20% improvement in team performance.
• Customized Training Materials: Designed and implemented tailored training content for outlet and headquarters staff, optimizing learning outcomes and practical application with 85% satisfaction rate.

Environmental, Social, and Governance (ESG) Initiatives:

• Sustainable Campaigns: Led "Trade in Old for New Campaign" at OOPPA, promoting sustainable practices by encouraging over 500 customers to recycle old glasses.
• Green Partnerships: Formed strategic alliances with key recycling and materials companies to recycle frames and source biodegradable materials, driving a 10% increase in company’s green initiatives.
• Sustainability Advocacy: Initiated green practices within management and outlets, embedding a culture of environmental responsibility across organization, resulting in a 10% reduction in waste.

• Successfully developed and implemented innovative solutions to complex problems, resulting in 25% increase in client satisfaction.
• Consistently delivered services to customer locations within designated timeframes, maintaining 98% on-time delivery rate

• Prepared patients for eyesight examinations, capturing family medical histories and discussing vision concerns, resulting in 20% increase in patient satisfaction surveys.
• Managed team of optical staff, including opticians, technicians, and administrative support, achieving 95% employee satisfaction rate.
• Conducted client meetings, recommending corrective lenses and ensuring accurate measurements, contributing to 15% increase in sales of corrective eyewear.
• Trained staff in new equipment and techniques, improving operational efficiency by 30%, and conducted regular performance evaluations to maintain team effectiveness rating of 90%."

• Utilized advanced optometric instruments to accurately diagnose and manage patient ocular health, improving diagnostic accuracy by 25%.
• Successfully managed high-profile clients locally and internationally, maintaining client retention rate of 90%.
• Provided tailored advice on eyewear selection, resulting in 20% increase in personalized sales and 15% boost in customer satisfaction ratings.
• Designed bespoke frames and introduced personalized merchandise, contributing to 30% sales growth for bespoke eyewear.
• Updated company's portfolio to reflect seasonal fashion changes, driving 10% increase in client referrals and new collections."

• "Conducted comprehensive eye examinations using advanced ophthalmic instruments and pharmaceutical agents, leading to 30% increase in diagnostic accuracy.
• Assisted Ophthalmologists in various eye surgeries, including laser vision correction and cataract procedures, ensuring meticulous pre- and post-operative care and achieving 95% patient satisfaction rate.
• Maintained accurate documentation of diagnoses, treatment plans, referrals, and prescriptions, resulting in 20% reduction in medical errors.
• Provided essential low-vision rehabilitation and vision therapy, improving visual outcomes for patients by 25%.
• Proactively engaged with media on weekly basis, fostering relationships and securing favorable press coverage.
• Developed and executed campaigns that increased public awareness of company, resulting in 15% increase in customer engagement and brand visibility."

• Examined and diagnosed disorders of eyes by leveraging full field of optometric instruments and equipment.