RUGANTHAREN SATHIASEELAN
SALES & MARKETING
BANDAR PUNCAK ALAM
Summary
A personable and trustworthy professional with over six years of experience in fast-paced sales environments. Proven ability to foster strong client relationships to maximize sales volume and business growth. Adept at business development, identifying new opportunities, and driving strategic initiatives across diverse client portfolios. Skilled in assessing client needs and implementing targeted programs to enhance engagement and performance. Expertise includes event and operations management, product management, and market-driven strategy adaptation.
A personable and trustworthy professional with over six years of experience in fast-paced sales environments. Proven ability to foster strong client relationships to maximize sales volume and business growth. Adept at business development, identifying new opportunities, and driving strategic initiatives across diverse client portfolios. Skilled in assessing client needs and implementing targeted programs to enhance engagement and performance. Expertise includes event and operations management, product management, and market-driven strategy adaptation.
Dedicated Customer Service professional with knowledge of service delivery and proven multitasking abilities. Committed to maintaining professional relationships to increase profitability and drive business results.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Maybank customer service officer
Kudrat Partners & Co
- Monitoring past due accounts and contacting customers to remind on the payments
- Encountering customers through calls and emails to provide relevant information
- Manage inbound & outbound calls and work with customers to resolve questions
Special Project Executive
Rex Trading
02.2023 - 12.2024
- Responsible for handling the Key Accounts (Mydin, Lotus's, Aeon Big, Giants, Pernama, NSK & Econsave)
- Build and maintain a strong relationship with Category Managers, Category Buyers & Store Managers/Supervisors
- Resolving key clients' issues & complaints
- Managing communications between the key clients and our respective internal teams to plan promotions and sales campaigns to achieve KPI
- Negotiating terms with clients and establishing timeline of performance
- Working closely with Key Account Manager, design team, sales team, advertising team, logistic team to ensure smooth execution and on time delivery
- Penetrating schools
- Handling Merchandisers & Salesmen
- Activation, Roadshow, Product samplings, In store promo
Senior Event & Operations Executive
Delfi Marketing Sdn Bhd
04.2023 - 01.2024
- Assist marketers on day-to-day related matter
- Analyze event performance metrics and post event feedback to identify areas of improvement to the event outcomes
- Conduct an after-action review to ascertain areas of strengths and weaknesses related to the management of the projects
- To coordinate delivery of the project outcomes that align with the project plans
- Coordinate with the principals/Suppliers/Customers/Staff Purchase invoicing and payment
- Develop event communication plans for internal & external stakeholders
- To monitor projects' progress and budget
- Prepare event proposals & project plan that align with the principal's requirements for internal review
- Source suitable venue based on the principal's requirement with internal stakeholders
- Troubleshoot any issues and deviations to the project plans
- Work with internal stakeholders to execute projects
- To handle the in-house promoters and dealing with the appointed agent
- Coordinating logistic with warehouse team
Key Account Executive
Rex Trading Sdn Bhd
05.2020 - 03.2023
- Responsible for handling the Key Accounts (Mydin, Lotus's, Aeon Big, Giants, Pernama, NSK & Econsave)
- Build and maintain a strong relationship with Category Managers, Category Buyers & Store Managers/Supervisors
- Resolving key clients' issues & complaints
- Managing communications between the key clients and our respective internal teams to plan promotions and sales campaigns to achieve KPI
- Negotiating terms with clients and establishing timeline of performance
- Working closely with Key Account Manager, design team, sales team, advertising team, logistic team to ensure smooth execution and on time delivery
Sales representative + Sales Admin
Trance Equity Sdn Bhd - Subsidiary of Rex Industry Berhad
03.2018 - 02.2020
- Meet new potential clients to present company's profile in order to close a deal
- Conduct market study to acquire market feedback in order for us to improve our products & service
- Plan marketing strategies to promote the company's Rexcoco drink and 250mletra pack drinks in the Klang Valley, Ipoh & Kelantan
- Prepare the team's sales report which is to be presented to the higher management
- Leading and monitoring the sales team in Kelantan (2017 project)
- In Charge of the company's CSR activities such as Feed the Homeless around the Kota Raya area in KL and also the Feed the Homes program
- Plan and coordinate with other companies for promotional event
- Clerical & organizational support to team
- Stock count at warehouse & vehicle
- Generate monthly sales report and submit to the management
- Salesmen attendance
- Claims & Payroll submission to HR
- Prepare team & tools for promotional events
- Follow-up on orders & payments via call & visit
- Handling inbound calls from clients
- Process orders (Sales order, Purchase order, Delivery order, Invoice, Credit note, LOA)
- Eg :
- School Sports Day
- MOTO GP 2017
- PDRM Funrun Marathon 2018
- Rexcoco football clinic in Kelantan
Footballer
01.2013 - 12.2016
- Selangor FA, Jan 2013 - Dec 2015
- PKNS FC Jan 2016 - Dec 2016
- Piala Belia Champion 2013
- Piala Presiden 2014 - 2015
Education
Sijil Pelajaran Malaysia -
Sekolah Menengah Kebangsaan Seksyen 4 Bandar Kinrara
Bachelor in Business Administration - BBA
OPEN UNIVERSITY MALAYSIA
PETALING JAYA 09.2019 - 04.2025
Skills
Microsoft - Word, Excel, PPT
Customer support
Complaint handling
Documentation and reporting
Order management
Payment processing
Logistics coordination
Problem-solving
Documentation
Staff training
Administrative support
Stock management
Relationship building
Leadership Achievements
- Lead the Kelantan sales project from the start of the project (0 customers till around 400 active customers present) - Trance Equity Sdn Bhd.
- Handle and lead the event team for the MOTO P event in 2017 & PDRM Fun Run Marathon event in 2018 - Trance Equity Sdn Bhd.
- Achieving internal promotions from sales representative to Key Account Executive within the same company group (Rex Industry Berhad).
Timeline
Senior Event & Operations Executive
Delfi Marketing Sdn Bhd
04.2023 - 01.2024
Special Project Executive
Rex Trading
02.2023 - 12.2024
Key Account Executive
Rex Trading Sdn Bhd
05.2020 - 03.2023
Bachelor in Business Administration - BBA
OPEN UNIVERSITY MALAYSIA
09.2019 - 04.2025
Sales representative + Sales Admin
Trance Equity Sdn Bhd - Subsidiary of Rex Industry Berhad
03.2018 - 02.2020
Footballer
01.2013 - 12.2016
Maybank customer service officer
Kudrat Partners & Co
Sijil Pelajaran Malaysia -
Sekolah Menengah Kebangsaan Seksyen 4 Bandar Kinrara
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