Rowan Kevin Christopher
Sales & Marketing
Kuala Lumpur
Summary
Energetic and personable individual with strong aptitude for leadership and team collaboration. Possesses in-depth understanding of sales strategies and data analysis, along with excellent communication and problem-solving skills. Capable of driving team performance and exceeding sales goals.
Overview
10
10
years of professional experience
2
2
Languages
Work History
GP Sales Team Lead
Synapse Laboratory & Nexus MediLabs
09.2023 - Current
- Company Overview: Medical Laboratory
- Developed and executed strategic sales plans to enhance utilization of laboratory services, including diagnostic testing, blood panels, and screenings.
- Identified and secured new business opportunities, establishing key partnerships with clinics, hospitals, and healthcare organizations.
- Collaborated with medical teams to create customized test packages tailored to patient care needs.
- Maximized revenue generation by proactively identifying upselling opportunities within existing accounts.
- Led and motivated a sales team to consistently exceed sales targets, driving growth in laboratory services.
- Provided ongoing training on laboratory offerings, new technologies, and customer service to ensure team proficiency.
- Conducted market research to track industry trends, competitor offerings, and emerging testing technologies, refining pricing strategies to maintain a competitive edge.
- Cultivated a positive team culture by encouraging open communication channels, celebrating successes, and recognizing individual achievements.
- Delivered strategic insights to management regarding industry developments, patient demand, and competitive advantages.
- Increased sales revenue by implementing targeted sales strategies and team training sessions.
- Organized Continuing Medical Education (CME) programs for healthcare practitioners to increase understanding of laboratory services.
- Represented the laboratory at industry events, conferences, and networking opportunities to expand business prospects.
- Collaborated with marketing teams to design targeted campaigns, increasing awareness and adoption of laboratory services among healthcare providers.
- Provided monthly sales performance reports to management, analyzing revenue trends and growth opportunities.
- Utilized sales data to identify performance gaps, implementing strategies to drive growth in test orders.
- Managed the sales department budget, ensuring optimal resource allocation in line with financial targets.
- Developed and distributed a comprehensive laboratory handbook for healthcare providers to facilitate service understanding.
- Realigned sales and laboratory operations to better meet customer needs, optimizing service delivery.
- Expanded laboratory services across Peninsular Malaysia, extending coverage to five additional states.
- Achieved a 37% year-on-year growth in general screening and 15% growth in molecular laboratory services within the GP sector.
- Successfully managed large-scale nationwide projects, overseeing laboratory operations and logistics
GP Sales Manager
Pathology & Clinical Laboratory (Pathlab)
Kelana Jaya
09.2022 - 09.2023
- Company Overview: Medical Laboratory
- Developed and executed targeted sales strategies to boost utilization of laboratory services, including diagnostic tests, blood work, and screenings.
- Identified and secured new business opportunities, forming partnerships with local clinics and healthcare providers.
- Collaborated with medical teams to design customized patient testing packages aligned with clinical needs.
- Managed and nurtured relationships with healthcare providers, GP clinics, and specialists to drive laboratory referrals.
- Led a team of five sales representatives, consistently achieving and surpassing sales targets for laboratory services.
Marketing Manager/Consultant
BSM Premier Pathology
10.2021 - 08.2022
- Company Overview: Medical Laboratory
- Led and managed a team of 5 within the sales and marketing department.
- Acted as a key advisor on laboratory operations, sales strategies, logistics, and overall operations, reporting directly to the Director.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the sales department.
- Contributed to the development and execution of strategies to enhance sales and marketing efforts for the laboratory.
- Achieved a 10% increase in sales revenue and a 50% growth in client base.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Streamlined and organized the sales department to ensure efficient operations and order management
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Marketed and promoted COVID-19 PCR and other pathology testing services to GP clinics, hospitals, and healthcare facilities.
- Identified and established business opportunities outside the Klang Valley, including in Perak, Johor, Penang, Negeri Sembilan, and Melaka.
Sales Manager
Daehan Rehabilitation Hospital
Putrajaya
08.2020 - 01.2021
- Company Overview: Hospital
- Carried out marketing activities to create awareness on Neurorehabilitation throughout other Private and Government Hospitals in the country
- Involved in development of marketing strategies to ensure constant flow of referrals are generated
- Creating and designing neurorehabilitation packages for new patients and also loyalty programs for existing patients
- Involved in transitioning of physical B2B events together for public roadshows and public talks to virtual in light of COVID-19
- Involved in revitalizing hospital facilities to ensure comfort and ease of patients
- Hospital
Area Manager
Clinipath (M) Sdn Bhd
Bangsar
11.2018 - 07.2020
- Company Overview: Medical Laboratory
- To lead and manage a branch which involves looking into laboratory, courier and marketing activities
- Contributed towards revenue growth of company during covid-19, with monthly sales achievement of RM2.5million
- Involved in development of marketing strategies in order to market medical tests to clients such as general practitioners, medical specialists, dialysis centers, homeopathic centers etc
- To ensure that personal sales and collection targets are exceeded
- Monitoring of branch performance and motivating branch staff to achieve targets, ie-customer SLC in order to ensure high standard of customer satisfaction
- Budget forecasting and monitoring at branch level
- Recruitment and training of courier staff to ensure quality of service provided
- Medical Laboratory
Assistant Manager
Gleneagles Kuala Lumpur
Ampang
05.2018 - 10.2018
- Company Overview: Hospital
- Responsible for marketing GKL’s centers of excellence to GP’s and specialists within KL and Klang Valley region
- Main committee in setting up CME’s for GP’s to market GKL’s centers of excellence
- Stakeholder and vendor management to secure venues to conduct CME’s and other related events under GKL
- Involved in organizing B2C events together with B2C team for public roadshows and public talks
- Part of B2B team involved in organizing events for insurance companies and insurance agents
- Part of the task force that was involved in re-designing GKL’s referral system
- Hospital
Sales & Marketing Supervisor
Clinipath (M) Sdn Bhd
Klang
01.2016 - 04.2018
- Company Overview: Medical Laboratory
- Medical Laboratory
Sales & Marketing Executive
Clinipath (M) Sdn Bhd
Klang
12.2014 - 12.2015
- Company Overview: Medical Laboratory
- Marketed medical tests to clients, including general practitioners, specialists, dialysis centers, and homeopathic clinics, visiting 5-7 new clients daily.
- Conducted client visits to ensure satisfaction, averaging 10-12 visits per day.
- Met personal sales and collection targets consistently.
- Planned and organized medical drives in pharmacies and factories.
- Assisted in the setup of new medical lab branches across Malaysia and ensured smooth operations.
- Managed administrative tasks following pharmacy and factory medical drives.
- Designed marketing materials such as brochures, leaflets, and banners for medical tests.
- Compiled monthly sales statistics for all Clinipath (M) Sdn Bhd branches.
- Coordinated large-scale marketing efforts with the Malaysian Medical Association for clinics, hospitals, and healthcare centers.
- Ensured marketing staff were knowledgeable about the latest medical tests and supported them in achieving sales targets.
- Developed and executed marketing campaigns and promotions to attract new customers.
- Planned and organized Continuing Medical Education (CME) events for hospitals and medical centers.
- Trained as a product specialist for new and advanced tests such as Genetic Test and Molecular Test
- Assisted with the launch of new branches within Malaysia.
Education
International Master of Business Administration (MBA) -
Birmingham City University
Pearson Level 7 Post-graduate Diploma - Strategic Management
Brickfields Asia College (BAC)
Bachelor of Science - Biochemistry and Microbiology and Immunology
The University of Adelaide
01.2011 - 1 2014
Cambridge A-Levels - undefined
Taylor’s University College
01.2009 - 1 2010
Sijil Pelajaran Malaysia (SPM) & Peperiksaan Menegah Rendah (PMR) - undefined
SMK (L) Bukit Bintang
01.2004 - 1 2008
Skills
- Effective Relationship Management
- Confident Speech Delivery
- Project Management Leadership
- Effective Team Contributor
- Outcome-Focused
- Microsoft Software Skills
- Data Analysis Using SPSS
- Skilled in Canva Design
Training Certification License
- 2018, Customer Relationship Skills Program, CDC Consulting Sdn. Bhd.
- 2018, Service Standards Program, Gleneagles Kuala Lumpur
- 2016, How to Lead and Sell in Tough Times, Sales Ninja
References
References available upon request
Timeline
GP Sales Team Lead
Synapse Laboratory & Nexus MediLabs
09.2023 - Current
GP Sales Manager
Pathology & Clinical Laboratory (Pathlab)
09.2022 - 09.2023
Marketing Manager/Consultant
BSM Premier Pathology
10.2021 - 08.2022
Sales Manager
Daehan Rehabilitation Hospital
08.2020 - 01.2021
Area Manager
Clinipath (M) Sdn Bhd
11.2018 - 07.2020
Assistant Manager
Gleneagles Kuala Lumpur
05.2018 - 10.2018
Sales & Marketing Supervisor
Clinipath (M) Sdn Bhd
01.2016 - 04.2018
Sales & Marketing Executive
Clinipath (M) Sdn Bhd
12.2014 - 12.2015
Bachelor of Science - Biochemistry and Microbiology and Immunology
The University of Adelaide
01.2011 - 1 2014
Cambridge A-Levels - undefined
Taylor’s University College
01.2009 - 1 2010
Sijil Pelajaran Malaysia (SPM) & Peperiksaan Menegah Rendah (PMR) - undefined
SMK (L) Bukit Bintang
01.2004 - 1 2008
International Master of Business Administration (MBA) -
Birmingham City University
Pearson Level 7 Post-graduate Diploma - Strategic Management
Brickfields Asia College (BAC)
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