Summary
Overview
Work History
Education
Skills
Certification
References
Clubs And Societies
Personal Information
Timeline
Generic
Roslyn Tan Pei Ing

Roslyn Tan Pei Ing

Selangor

Summary

Dynamic Marketing Manager with proven success at Beauty Effect Store, driving e-commerce growth through innovative social media strategies and impactful content creation. Expert in budget management and data analysis, fostering team collaboration to enhance campaign performance and client satisfaction. Adept at strategic planning, ensuring alignment with brand objectives and maximizing ROI.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Marketing Manager

Beauty Effect Store
Kuala Lumpur
04.2022 - 05.2023
  • Oversaw daily e-commerce operations and social media campaigns to enhance online presence of Beauty Effect Store.
  • Developed advertising strategies on TikTok, Facebook, Shopee, and Lazada, increasing engagement and customer reach.
  • Generated video content and promotional banners that attracted and retained customers effectively.
  • Liaised with creative agencies and social media experts to foster partnerships for innovative campaign solutions.
  • Managed campaign budgets while establishing e-commerce return on investments (ROIs) to maximize profitability.
  • Supervised Creative Department and Content Generator team, promoting collaboration to produce high-quality marketing content.

Senior Media Manager

Dents X Malaysia
07.2019 - 05.2022
  • Managing day to day planning and client servicing.
  • Strategic planning and implementation; mainstream and digital.
  • Coaching junior members.
  • Media negotiation with media owner.
  • Analyze data reports with insights and learnings to be applied the next/upcoming campaigns.
  • Involve in brand plans, brand reviews and proposals.
  • Pitching for new business.
  • Portfolio: Automobile, Honda; Technology, Hitachi, Sharp; FMCG, Galderma, Kao, Mandom; Travel / Leisure, Taiwan Tourism, Marina Bay Sand, Lotte; Insurance, Berjaya Sompo Insurance; Property, Mah Sing, PIP Group.

Media Manager

Dentsu X
Kuala Lumpur
10.2013 - 07.2019
  • Managed daily planning and client servicing, which ensured smooth operations and effective communication with clients.
  • Developed strategic plans and implemented them across both mainstream and digital platforms, helping to enhance brand visibility and engagement.
  • Coached junior team members, which boosted their skills and confidence, contributing to a more skilled team overall.
  • Engaged in media negotiations with media owners, resulting in better rates and placements for our campaigns.
  • Analyzed data reports to extract insights and learnings, which informed future campaigns and improved overall performance.
  • Involved in brand plans, brand reviews, and proposals, which helped align our strategies with client objectives and expectations.
  • Pitched for new business opportunities, successfully expanding our portfolio and attracting notable clients.
  • Managed a diverse portfolio that included prominent brands such as Honda and Hitachi in the automobile and technology sectors, as well as Galderma and Kao in FMCG.

Media Planner

Starcom Mediavest (A Division of Vivaki Malaysia)
04.2013 - 09.2013
  • Implementation: Planned TV Schedule, newspaper, radio, digital and etc.
  • Media negotiation with media owner.
  • Involve in brand plans, brand reviews and proposals.
  • Client Servicing.
  • Portfolio: 8TV, Honda.

Media Planner

Optimedia (A Division of Vivaki Malaysia)
08.2010 - 04.2013
  • Implementation: Planned TV Schedule, newspaper, radio, digital and etc.
  • Preparing monthly Adex using Adquest Programme as well as Arianna Programmme to update flowchart, competitive flowchart, TV buying summary and Post Buy.
  • Media negotiation with media owner.
  • Involve in brand plans, brand reviews and proposals.
  • Portfolio: Growing Up Milk, Abbott somil Plus, Similac Total Comfort, Pediasure, Gain Plus, Ensure, Kids Entertainment, Disney Channel, Disney Junior Channel, Disney XD, Technology, Asus, Lifestyle, City Chain, FMCG, Kao, Men’s Biore, Attack, Asience, Liese, Entertainment, ESPN Channel, Insurance, MSIG Insurance, Health / Pharmaceutical, Sanofi Aventis, Yomeishu.

Media Planner

OMD (M) Sdn Bhd
03.2008 - 04.2010
  • Plan TV Schedule, newspaper, radio and etc.
  • Prepare monthly Adex using Adquest Programme as well as Arianna Programmme to update flowchart, competitive flowchart, TV buying summary and Post Buy.
  • Update Competitive Review especially pull in updated advertisement into Power Point and update the competitor‘s chart.
  • Capture competitors’ activity keep the client alerted at all time.
  • Everyday captures newspapers on ebrowse (www.bluehyppo.com.my) of our own brand planned as well our brand competitors.
  • As well as keeping all the tear sheet (client’s advertisement in the newspapers and competitors advertisements) into a file. Is for future reference especially when doing the competitors review and study how they advertise compared to our own client.
  • Every month pull out the competitors TVC and Radio Ads into our own file from media banc.
  • Portfolio: FMCG, Sara Lee (Brylcreem & Radox), Growing Up Milk, Dumex, Dugro, Kids Entertainment, Hasbro: Transformer, Hasbro: Playdoh, Hasbro: Nerf.

Education

Bachelor's Degree - Mass Communications, Advertising & Media

Liverpool John Moores University
United Kingdom
09.2007

Advanced/Higher/Graduate Diploma - Advertising/Media, Advertising

Tunku Abdul Rahman College
Malaysia
05.2007

Skills

  • Microsoft Office
  • E-commerce strategy
  • Social media marketing
  • Content creation
  • Campaign management
  • Data analysis
  • Performance metrics
  • Team leadership
  • Media negotiation
  • Budget management
  • Market research
  • Client relationship management
  • Advertising strategies
  • Reliability
  • Project management
  • Budget administration
  • Web analytics
  • Time management
  • Problem-solving
  • Analytical skills
  • Marketing campaign development
  • Team collaboration
  • Budgeting and allocation 
  • Training and development
  • Data analytics
  • Budget forecasting

Certification

Certificate of Achievement, Joy Chan Advertising Sdn. Bhd.

References

  • Anne Yee, Media Specialist, Accenture, 012-2900 730
  • Michelle Lim, Digital Marketing Manager, Bayer Pharmaceutical, 012-631 4998

Clubs And Societies

  • Kelab Muzic, MGS, Malacca, Ahli Jawantankuasa, 1998-1999
  • Kelab Koperasi MGS, Malacca, Ahli Jawatankuasa, 2000
  • Kelab Ranjer MGS, Malacca, Group Leader, 2000-2001
  • Kelab Bola Keranjang MGS, Malacca, Penolong Pengerusi, 1999-2000

Personal Information

  • Age: 42
  • Date of Birth: 04/16/83
  • Nationality: Malaysia
  • Marital Status: Married

Timeline

Marketing Manager

Beauty Effect Store
04.2022 - 05.2023

Senior Media Manager

Dents X Malaysia
07.2019 - 05.2022

Media Manager

Dentsu X
10.2013 - 07.2019

Media Planner

Starcom Mediavest (A Division of Vivaki Malaysia)
04.2013 - 09.2013

Media Planner

Optimedia (A Division of Vivaki Malaysia)
08.2010 - 04.2013

Media Planner

OMD (M) Sdn Bhd
03.2008 - 04.2010

Bachelor's Degree - Mass Communications, Advertising & Media

Liverpool John Moores University

Advanced/Higher/Graduate Diploma - Advertising/Media, Advertising

Tunku Abdul Rahman College

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