Roshnee Rajasingam

• Holistic women led consulting firm specializing in executive coaching, corporate training/ facilitation, research and critical ,strategic marketing and writing.
• Collaborating with clients globally focusing on enhancing team collaboration, authentic leadership, strategic communication and culture change.
• Executing Research and field studies
• Executive coaching with client accountability of up to USD1 bln

Highlighted Projects :

Communication and Transformational Leadership Workshops : Multi industry workshops delivered with a key focus on effective communication strategies and transformational leadership approaches/tools to support organizations and their teams to raise their levels of team efficiency, stakeholder engagement, team collaboration and enhancing sales and marketing capabilities. Positive culture change and leadership engagement were achieved.

Executive coaching : Sysco Labs, Ken Park & Regency Garments Bangladesh, Aiken Spence Pvt LTD , Hokusei Gakuen University Sapporo, Hokkaido, Japan. JustGoodness.co, Hatch Works, Independent Clients in various industries

• Research and Events :

The NAP’s (National Action Plans) on UNSHCR1325 and the Impact of Armed Conflicts On Children Organized by the Universities Network for Children in Armed Conflict and the Institute of Political Studies “S. Pio V”. A project supported by the Italian Ministry of Foreign Affairs and International Cooperation

• Hired as regional team leads to spear head research, analysis and provide recommendations to our findings in the region. Role required organizing a hybrid conference with participants across South Asia and the globe, presenting final research paper by Nov 2023 and sharing with the institute’s Autumn School program.

Social Entrepreneurship Workshop - client The Social Architects (TSA)

• Supporting social entrepreneurs to identify business options and provided training and workshops on how to move from ideation stage, planning and execution.
  Growing community in rural areas and developing business acumen.

ILO ( International Labour Organization) : Engaged to develop a communication strategy to eliminate child labour in Sri Lanka

Deliverables:

Review the 2016 NCAS report and the Child Labour V] Analyze the data and review the key conclusions/findings
Interview key stakeholders to validate findings of collatedr reports and surveys
Design focused strategies required to close gaps identified between data and key stakeholders operations, policy and practices
Identify key target audiences that play roles of decision makers/influencers/executors, where a shift in
attitude, knowledge and practice is required
Design key messages for varied target audiences
Propose modes of delivery of this message to specific target audiences

• Engaged, designed and facilitated training and executing coaching programs to over 2000 individuals, including mid-level management and C-suite executives, through executive coaching, specialized communication strategies, and leadership development enhancing team performance, positive culture change and employee engagement and retention.
• Improved employee skill sets by developing comprehensive training programs tailored to individual needs.
• Served key clients include Ceylon Tobacco (Subsidiary of British American Tobacco), London Stock Exchange Group (LSEG), HSBC, 3M, Pearson's, Virtusa, Aitken Spence, Linea Aqua, Ministry of Plan and Implementation SL, Post Graduate Institute of Sri Lanka (PIM), and Board of Investment (BOI, Sri Lanka)

• Spearheaded end-to-end functions surrounding business management as COO streamlining processes, increasing efficiency and partnership management
• Managed all aspects of operations and partnerships, ensuring smooth execution and satisfaction of key stakeholders
• Led the direction of sponsors, effectively managed budgets, and coordinated with the creative team to ensure seamless execution, high return on investment (ROI), and significant media returns
• Achieved media ROI in the millions through strategic planning and efficient management of resources

Primary responsibilities included project managing some of Shell Malaysia's High profile Marketing & Communication projects country wide.

Marketing & Communication Skills

• Developed and implemented joint direct marketing campaign with Citibank Malaysia
• Campaign led to 37,000 new customers and incremental volume of 2.5 million liters of petrol sales
• Developed and implemented joint marketing and communications campaign with Visa International to improve card usage
• Successful campaign with credit card usage increasing by US $4mln

People Management & Influencing Skills

• Negotiated a marketing partnership with Visa International, obtaining US$1 million marketing support for Shell Malaysia Trading
• Responsible for overseeing renewal of Visa and MasterCard contracts, total value of US$7 million
• Delivered cost savings of US$1.2 million as team manager responsible for pulling together cross functional teams to win negotiations with banks to lower interchange fees .
• Appointed Marketing Project Manager for Shell Malaysia's first co-brand credit card development and implementation program with Citibank in 2006
• Project proved to be a success with 100,000 customers on board within six months of implementation
• Project went on to winLafferty Cards Award Asia 2009 under category of product innovation

Was appointed Marketing Project Manager for Shell Malaysia's largest Payment Project in 2006 - Total project value US$40million.

• Managed group accounting reporting for Shell Malaysia Trading Sdn Bhd
• Streamlined financial reporting for better decision-making with clear, concise analysis and presentation.
• Collaborated with cross-functional teams to optimize budgets, resulting in improved resource allocation.
• Facilitated smooth month-end close processes by efficiently reconciling accounts and addressing discrepancies promptly.
• Collected data from other divisions to support quarterly forecasts.

• Management Trainee responsible for PR and communications related projects.

Key deliverable: Yeo Hiap Seng Sdn Bhd annual report. Yeo Hip Seng is a well established F&B company in Malaysia with annual revenue at approx $399 mln (*stats as at 2010)

• Boosted brand visibility by developing and implementing strategic communication campaigns.
• Streamlined internal communications for enhanced employee engagement and productivity.
• Spearheaded crisis communication plans, mitigating potential reputational damage.