Rooban Palani

Drive Organic Sales Growth, Net Sales Target and Manage P&L for SEA markets (MY, SG & Fiji)

• Focus to revive back MY & SG Business and at the same time grow the Fiji Market
• SEA FY’22/23 Growth: 21% vs LY
• SEA FY'23/24 Growth: 9% vs LY
• SEA Q1'24/25 Growth: 35% vs LY

Manage Distributors across Regions

• Successfully appointed a new DB in MY & SG to revive back the business
• Brainstorm and execute national marketing initiatives and promotions to build brand development and maximize brand performance
• Develop new account listings and seek opportunities to extend the brand & products according to the regional demand
• Plan and manage profitable business for the DB and at the same time provide the best service to further strengthen the relationship

Brand Building

• Increase brand awareness among consumer through various platforms; on ground, digital and other media platforms
• Educate shoppers regarding brand and usage of the product via various marketing tools
• Work hand in hand with DB to increase brand visibility across regions.

Drive Organic Sales and Deliver Net Sales Target for Watsons

• Accountable for delivering revenue and volume target for Watsons by focusing on sales drivers such as distribution, visibility, pricing, promotion & merchandising
• Accountable for forecast demand and facilitate joint forecasting process with Watsons
• Manage Watsons Account for both WM & EM (800 stores in total)

Service the Customer and Developed Collaborative Relationship at all levels including the top management

• Achieve double digit YTD June ’21 growth
• Activate national marketplace initiatives and promotions to build brand development and maximize brand performance
• Planned customer business on annually and quarterly basic
• Deliver exceptional account service to strengthen customer loyalty

Manage a team of merchandisers

• Manage a team of 6 merchandisers in central region
• Set monthly KPI for merchandisers
• Ensure excellent 5P execution throughout outlets.

Drive Sales and Growth to Penang Region

• Manage 23 accounts in Penang region (covering Penang Island & Mainland)
• Manage to grow Mydin by 6% and Econsave by 2% in 2017
• Hit 98% sales target in 2017
• Hit 5 out of 7 quarters with 100% and above sales target

Prioritizing Fundamental 5Ps practice

• Right assortment with the right placement across stores to drive sell out
• Leveraging on opportunities to engage customer’s attention by securing additional strategic sites where available
• Executing creative displays to have a cutting edge in retail environment

Manage a Team of Merchandisers

• Manage a team of 8 merchandisers covering the region
• Set monthly KPI for merchandisers
• Ensure excellent 5P execution throughout the outlets
• Provide training and information on new product.