I am a versatile professional with over a decade of experience in managing diverse business functions, including contract and project management, business development, and strategic account management. Skilled in evaluating operational performance, optimising processes to enhance profitability, and ensuring efficient allocation of resources. Proven track record in building and maintaining strong client relationships, driving revenue growth, and negotiating complex agreements. Adept at collaborating with cross-functional teams to deliver business outcomes, ensure compliance, and support financial planning with accurate cost projections and expenditure control.
Overview
11
11
years of professional experience
Work History
Manager, Partnership (Travel & Mobility)
PolicyStreet
03.2024 - Current
Leading the development and expansion of PolicyStreet's travel and mobility segment, a newly introduced focus area for the company
Spearheaded and formulated strategic penetration plans for this segment, ensuring seamless execution to meet market demands and position PolicyStreet as a competitive player
Achieved significant early success by sealing key partnerships with major companies such as KTMB (the oldest railway operator in Malaysia) and TUI Group (the world’s leading tourism group based in Germany) within the first six months of joining
Actively driving networking and business development initiatives, participating in high-profile travel industry events to boost visibility, attract new business opportunities, and cultivate relationships with key stakeholders
Conceptualised and launched innovative products tailored to the evolving needs of the travel and mobility market
Assistant Manager, Ancillary Revenue
Malaysia Aviation Group (MAG) – Malaysia Airlines & Firefly
02.2017 - 02.2024
Product manager overseeing core airline ancillary revenue products, including seat selection, baggage, bundle packs, travel insurance, and other third-party offerings
Responsible for managing product specifications, such as pricing, terms & conditions, and the overall product offerings across various airline booking platforms, ensuring seamless integration and a competitive edge in the market
Successfully led multiple big projects such as introducing dynamic pricing and AI machine learning capabilities, iEMD rollout with Qatar Airways, new bundle products for Malaysia Airlines, neighbour free seats for FireFly by overseeing the end-to-end implementation, from planning to execution, ensuring seamless integration and optimised revenue generation
Spearheaded the introduction of Amadeus Anytime Merchandising, a cutting-edge merchandising platform for airlines, further enhancing their ancillary revenue capabilities
Managed the marketing efforts for ancillary products through a multi-channel approach, including banners, Google SEM, social media campaigns, and internal marketing initiatives
Led contract negotiations and oversee the Request for Tender (RFT) and Request for Proposal (RFP) processes, ensuring successful implementation of various third-party ancillary product providers
Market Associate, Market Management
Expedia Inc
08.2015 - 02.2017
Managed key hotel partners for the East Coast region in Malaysia, serving as the primary key contact person to ensure alignment with company objectives and maximise partnership effectiveness
Coordinated marketing and campaign activities between hotel partners and inhouse marketing partner, AirAsiaGo, developing targeted initiatives that enhanced brand visibility and drove bookings
Excellent relationship management with hotel partners through daily engagements, weekly meetings and annual events to ensure exceptional collaboration between hotels and Expedia
Championed the “Deal of the Day” campaign to maximise visibility for smaller accounts, effectively positioning them for increased bookings and revenue
Successfully upgraded low-tier hotel partners to higher tiers by leveraging strong relationships and implementing strategic marketing activities, resulting in enhanced visibility and performance for these partners
Actively secured new accommodation partners by generating inbound and outbound leads, leveraging my own efforts to identify and pursue opportunities, which significantly expanded the portfolio and contributed to the company’s growth in the East Coast region
Market Coordinator, Business Development
Agoda Company Pte. Ltd
03.2014 - 07.2015
Managed key and non-key hotel partners throughout the state of Sarawak, Malaysia, ensuring effective communication and collaboration to enhance performance and meet business objectives
Oversaw campaign and marketing activities for hotel partners, developing tailored strategies to maximise visibility, drive bookings
Played an integral role in the acquisition team, successfully onboarded 100-150 new local accommodation partners each quarter in 2014, significantly expanding the company’s presence in Malaysia
Managed content and details for newly acquired hotel partners in Agoda’s backend system, ensuring accurate representation and seamless integration of partner information to facilitate effective marketing and booking processes
Education
Bachelor of Hospitality Management (HONS) -
Berjaya University College of Hospitality
Kuala Lumpur, Malaysia
11.2014
Diploma in Hotel Management -
SEGi College
Subang Jaya, Selangor, Malaysia
06.2011
Skills
Contract & Project Management
Business Development & Negotiations
Leadership & Team Management
Cost Control & Budgeting
Data Analysis
Timeline
Manager, Partnership (Travel & Mobility)
PolicyStreet
03.2024 - Current
Assistant Manager, Ancillary Revenue
Malaysia Aviation Group (MAG) – Malaysia Airlines & Firefly
02.2017 - 02.2024
Market Associate, Market Management
Expedia Inc
08.2015 - 02.2017
Market Coordinator, Business Development
Agoda Company Pte. Ltd
03.2014 - 07.2015
Bachelor of Hospitality Management (HONS) -
Berjaya University College of Hospitality
Diploma in Hotel Management -
SEGi College
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