Robertus Cangkrama (Bobby)
Sales Director
Jakarta
Summary
Possessing a wealth of sales management & marketing knowledge, experience and a proven ability of successful sales and business development, consistently achieving significant year-on-year sales targets and growth with more than 20 years relevant experience. Overall responsibility and authority in spearheading the day to day operation on the growth and development of company businesses in line with the strategic direction and goal. Believing that good team leadership and a hands-on approach to management brings increased standards and profits.
Overview
24
24
years of professional experience
2009
2009
years of post-secondary education
Work History
Sales Director - ISE
PT. Konecranes Material Handling Indonesia
01.2025 - Current
- Company Overview: Part of Konecranes Group
- Part of Konecranes Group
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Hired, trained and built high-performing team of sales representatives.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
- Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
- Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to the company''s positioning.
- Exceeded sales goals through effective time management and resource allocations.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
General Manager – IE Sales
PT. Konecranes Material Handling Indonesia
01.2020 - 12.2024
- Company Overview: Part of Konecranes Group
- Part of Konecranes Group
Sales General Manager
PT. MHE Demag Indonesia
06.2009 - 12.2019
- Company Overview: Group of MHE Demag – Joint venture of Jebsen&Jessen and Demag Crane&Component GmbH
- Responsible for directing the equipment sales team for Indonesia nationwide in achieving equipment sales monthly and annual budget
- Leading area sales managers in branches, product manager, marketing executive, admin staffs and sales engineers
- Direct reporting to Managing Director for Indonesia disciplinary and regional management functionally
- Achieving annual sales budget for number of equipment, revenue and forecasted gross margin under strict operation budget
- Responsible in maintaining quality management system
- Driving annual sales budget of 40 MSGD nationwide in 2019
- Achieved more than double sustainable business growth for the first 5 years
- Exceed annual budget for sales gross margin
- Responsible for EBITA of equipment sales business for Indonesia
- Managing more than 62 staffs including directly 3 product managers, 6 sales managers, 1 business admin manager
- Marketing activities (telemarketing, events, advertising, internal & external campaign and other promotion mix)
- Hands on for high level business lobby in sales process (high interest projects)
- Product management of more than 20 categories of products (pricing strategy, sales tools, equipment inventory, marketing activities and trainings)
- Working closely with regional product directorate on product – market
- Working closely in project coordination and monitoring with Project Engineering, productions, procurement and customers
- Part of the MHE Group senior management team
- Group of MHE Demag – Joint venture of Jebsen&Jessen and Demag Crane&Component GmbH
National Sales & Product Manager
PT. Indotruck Utama
08.2007 - 05.2009
- Company Overview: Indomobil Group
- Responsible for managing all sales person in branches nationally in achieving regional sales target and marketing activities
- Achieving personal sales target and handling big account customers
- Responsible in managing products with supports while retaining professional and good relationship with principal
- Operating with strict budgets
- Employing, training and supervising up to 10 sales person nationwide and product support people but very much a hands on operation
- Increased sales volume by a significant 100% nationwide and personal
- Total increase in unit sales revenue in excess of US$ 3 mio p.a
- Maintain product market leader in the region
- Market development to new sectors and new customers
- Successful in creating sales tools & promotion events
- Assigned as Jakarta Branch Manager (3 months before resigning)
- Indomobil Group
Sales Assistant Manager
PT. Indotruck Utama
07.2006 - 08.2007
- Company Overview: Indomobil Group
- Responsible in achieving personal sales target
- Suspecting, prospecting, negotiating and closing deal
- Handling big accounts customers
- Planning and reporting on sales activities
- Always achieve annual sales target
- Always get excellent performance appraisal
- Successful in new market penetration
- Indomobil Group
Branch Head
PT. Indotruck Utama
08.2002 - 07.2006
- Company Overview: Indomobil Group
- Heading branch operation with an optimum number of staffs and Selling activities
- Responsible in achieving unit sales, spare parts and service budget for Balikpapan branch
- Creating new potential markets and retaining close relationship with customers
- Improve operation and administration of branch operation
- Hiring, training and supervising branch staff up to 12 people
- Minimum increase of 30% p.a in 4 consecutive years
- Start up a branch from zero operation
- Covering East & South Kalimantan and some areas of Eastern part of Indonesia
- Best sales person in 2004 and 2005
- Branch revenue exceeding branch operating cost in 2nd year
- Successful in creating brand image in the regional area
- Indomobil Group
Service Engineer
PT. Indotruck Utama
01.2001 - 08.2002
- Company Overview: Indomobil Group
- Assisting National After Sales Manager in technical aspects and troubleshooting to support all branches workshop operation and direct hands on to machine repairs
- Conduct training for customer and internal technicians
- Handling warranty claims and liaises with principals
- Improving workshop productivity and technical man hour
- Improving Key Figure of workshop to get more realistic measurement and efficiency
- Making and documentation of technical reports
- Initiator of technical training sales to customers
- Travelling heavily to project sites to support the customers
- Indomobil Group
Education
Master Degree of Management - Marketing and Finance
PRASETIYA MULYA
Bachelor Degree of Mechanical Engineering - undefined
UNIKA ATMA JAYA
Skills
- Strategic Management
- Business Growth Initiatives
- Profit Optimization
- Product Development Management
- Driving Organizational Change
- Strategic Marketing Planning
- Marketing Campaigns
- Collaborative Leadership Skills
- Persuasive Selling Skills
- After-Sales Service Coordination
- Mechanical Engineering Expertise
- Branch Management
- Experience with CRM Platforms
- Effective Negotiation
- Talent Acquisition
Summary - General Management
Possessing a wealth of sales management & marketing knowledge, experience and a proven ability of successful sales and business development, consistently achieving significant year-on-year sales targets and growth with more than 12 years relevant experience. Overall responsibility and authority in spearheading the day to day operation on the growth and development of company businesses in line with the strategic direction and goal. Believing that good team leadership and a hands-on approach to management brings increased standards and profits.
Personal Information
Date of Birth: 09/20/77
Personal Traits
- Honest
- Responsible
- Fast learner
- Result Oriented
- Good interpersonal skill
- Pleasant personality
- Strong technical background
- Fluent in Bahasa Indonesia & English
- Computer literate
- Strong leadership
- Overseas travelling experience
- Play golf
Timeline
Sales Director - ISE
PT. Konecranes Material Handling Indonesia
01.2025 - Current
General Manager – IE Sales
PT. Konecranes Material Handling Indonesia
01.2020 - 12.2024
Sales General Manager
PT. MHE Demag Indonesia
06.2009 - 12.2019
National Sales & Product Manager
PT. Indotruck Utama
08.2007 - 05.2009
Sales Assistant Manager
PT. Indotruck Utama
07.2006 - 08.2007
Branch Head
PT. Indotruck Utama
08.2002 - 07.2006
Service Engineer
PT. Indotruck Utama
01.2001 - 08.2002
Bachelor Degree of Mechanical Engineering - undefined
UNIKA ATMA JAYA
Master Degree of Management - Marketing and Finance
PRASETIYA MULYA
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