RISHIKESH
Director - Digital, Content & Communication
Summary
With close to two decades of dynamic experience across diverse industries, including healthcare, Islamic finance, and education, I offer a unique blend of expertise in content ideation, production, and strategic distribution. My journey began as a journalist and evolved into a leadership role, shaping content strategies for renowned brands within these sectors.
I have led initiatives for prominent healthcare, Islamic finance, and education brands, leveraging my deep understanding of their unique nuances to craft compelling narratives and drive impactful engagement. Whether it's developing educational content for digital platforms, producing content for healthcare campaigns, or conceptualizing messaging for Islamic finance initiatives, I bring a strategic approach and creative flair to every project.
In addition to my industry-specific experience, I have a proven track record of success in managing and producing content for diverse platforms, from traditional broadcasting to digital media channels. I excel in formulating comprehensive content strategies, managing production processes, and ensuring the seamless delivery of content across various platforms.
My ability to navigate complex content landscapes, coupled with my proficiency in technology and UI/UX design, enables me to create immersive experiences that resonate with audiences and drive measurable results. As a Creative Strategic thinker with a keen eye for untapped opportunities, I am poised to deliver transformative outcomes for any organization or project I undertake.
Overview
25
25
years of professional experience
5
5
Languages
Work History
Director - Digital, Content and Creative
VRT Studio
04.2017 - Current
- Set up and lead the digital division for the company
- Service clients from Health Care, Education, Finance (Islamic Finance)
- As a consultant, implemented innovative project with the team successfully..
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Evaluated scripts to identify creative strategies and resource needs.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Work closely with client requirement and often provided solutions that produce lasting results contributing to the overall objective of the marketing plans, brand boundaries and contributing to the business revenue streams.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Worn Multiple hats from digital strategist, to communication planner, to tech implementor, to content ideation, producing to delivery, to creative direction, to innovator.
Consultant - Client Servicing and Digital
Eight Seconds Sdn Bhd
03.2012 - 03.2017
- Shaped the full-fledged agency to define its digital communication goals and formulate service offerings to its clientele.
- Responsible for the overall direction and implementation of the brands digital communication goals and objectives.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Provided ongoing support to clients post-implementation, ensuring long-term success of implemented solutions.
- Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Managed client relationships through regular check-ins and updates on project progress.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Enhanced communication among team members, fostering a collaborative and supportive work environment.
- Integrated technology and business operations to identify targeted solutions to customer issues.
Asso. Director - Innovative Digital Media
DCR VISION MEDIA
03.2008 - 04.2010
- Entrusted with a role of setting up a team and structure to meet the new innovative tech product.
- Responsible from sourcing, branding and implementing a new technology based on an innovative Out-Of-Home digital media platform - under the brand name Citymedia.
- Successfully implemented across more than 700 properties carrying that platform. Led the company in achieving MSC status, supporting the government of the day's initiative in bringing together tech based companies in supporting the tech economy.
- Created content strategy and direction with oversight on the programming.
- Build a strong relationship between the company and its tech manufacturer in China
- Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
- Maintained compliance with industry regulations while adapting to changes in legislation or best practices as needed.
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures in various departments.
- Handed over a fully capable team that was capable handling the day to day operations smoothly, as per 2 year agreement
Associate Creative Director
BRAND COMMUNICATION AGENCY
03.2007 - 04.2008
- Assisting in servicing and strategizing for both conventional and digital communication requirement for current and new clients for this full-service advertising agency
- Part of my responsibilities includes in getting new and existing clients to realize the full potential of digital media platforms
- Delivered visually engaging campaigns by leading brainstorming sessions and conceptualizing ideas.
- Collaborated with cross-functional teams for streamlined project management and improved communication.
- Enhanced pitch presentations with compelling visuals and persuasive narratives, securing new business opportunities.
- Contributed to a culture of innovation within the department by staying current on industry trends and sharing knowledge with colleagues.
- Executed branded events from concept to completion, resulting in increased audience engagement and brand awareness.
- Optimized marketing materials through cohesive visual storytelling and targeted messaging.
- Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.
- Directed photoshoots and video productions for compelling visual content that resonated with target audiences.
- Streamlined internal communications by designing visually appealing templates for presentations, reports, and newsletters.
- Evaluated emerging technologies and tools to remain competitive, resulting in the implementation of new creative techniques and industry best practices.
- Improved client satisfaction with creative solutions tailored to meet unique business objectives.
- Developed strategic communication and marketing plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
On-Air Promo Producer
SONY TELEVISION INDIA LIMITED
03.2005 - 04.2007
- Part of the core 3 member team responsible in setting up and promoting Sony's new classical hollywood movie channel (Sony Pix)
- Create Branding Creative Direction for the new channel. Ideate produce and direct promos all its programs, within the channel and across digital media
- Work across many aspects of production in producing promotional content.
- Diversify creative approach with strategy and extensions planned
- Exposure to content readiness for the new media then (digital, mobile media today) it was one of the few broadcasting companies that realized the potential and growth of digital media platforms at a very early stage.
- Managed production budgets, optimizing resources and minimizing costs while maintaining high-quality output.
- Streamlined production processes by implementing effective project management tools and methodologies.
- Established strong relationships with clients, ensuring clear communication of creative vision and objectives throughout project lifecycles.
- Achieved higher audience engagement with innovative multimedia storytelling techniques.
- Led brainstorming sessions to generate fresh ideas for content creation and campaign direction, driving innovation within the team.
- Executed successful product launches by coordinating multidisciplinary teams from concept development to market deployment.
- Reviewed scripts to determine most appropriate methods to use for directing both actors and crew members.
- Presented production ideas and determined creative scenarios for production and delivery.
- Evaluated scripts to identify creative strategies and resource needs.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
Promo Producer / Director
ZEE TELEFILMS LIMITED
02.2003 - 03.2006
- Started as a promo producer, was promoted to head the promo and packaging division of Zee channels with a team of senior promo producers.
- Involved in rebranding the programming and promo for Zee (Music)
- Constant interaction with the programming team to create promo strategy, content creation with marketing opportunity
- Able to gain knowledge regarding programming and promotion aspects within broadcasting industry
- Realized the impact of video content and digital world (internet and mobile)
- As expected Youtube was born in February 2005 that increased confidence in the future of broadcasting and digital media.
- Presented production ideas and determined creative scenarios for production and delivery.
- Developed production plans and organized resources to achieve prompt delivery of projects.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Planned video shoots in studio and remotely by managing production through stages to completion.
Team Lead - Content
PERCEPT INDIA LIMITED
02.2000 - 03.2003
- My learning on Digital Media started from this agency and thankful for giving me the opportunity
- Started as a copywriter, producing content for an Online Learning Portal (Platform) for a dot com division.
- Opportunity to explore, understand and guide as a team, the new media (digital media of today) division then to grow and gain pace among brands with the traditional communication sphere
- Got promoted as a team leader and ended up working with almost 20 clients spread across, health care, finance, pharmacy, engineering, banking, automobile, tourism and FMCG
- .Work across many creative and communication challenges to produce high quality work.
- Developed innovative communication ideas for the digital media.
- Managed and produced content for entertainment platform
- Nurtured long-term partnerships with clients by understanding their needs accurately, delivering projects on time, and providing exceptional customer support.
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Built strong relationships with customers through positive attitude and attentive response.
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
Journalist Trainee
Indian Express (Business Supplement Division)
02.1999 - 03.2000
- Enhanced article quality by conducting thorough research and fact-checking before submission.
- Developed strong relationships with sources, resulting in exclusive interviews and insights for articles.
- Crafted well-structured long-form articles, providing readers with comprehensive coverage of subjects.
- Participated in editorial meetings, offering valuable input on content strategy and planning initiatives.
- Pitched compelling story ideas to editors, contributing to the publication''s diverse content offerings.
- Produced timely news stories in response to breaking events, keeping readers informed on important issues.
- Attended events and conferences relevant to assigned beats, staying current on industry trends and developments.
Education
Bachelor of Arts - Economics
MKU
India04.1997
Skills
Strategic Planning
Education
Economics, Computer Application
References
Will be furnished upon request
Accomplishments
- Achieved online appointment by introducing patient appointment flow and strategy to reduce the dependability on offline channels.
- Collaborated with teams in the developing secure online payments channels.
- Managed and securely handed over CMS along with data and content to the client's team
- Drove clients in exploring online monetary options
- Successfully improve social engagements and page likes.
- Created Content with consistent long team interaction from viewers via comments on youtube
- Documented and resolved e-commerce issues between payment gateway and internal departments which led to successful bookings being made online.
Timeline
Director - Digital, Content and Creative
VRT Studio
04.2017 - Current
Consultant - Client Servicing and Digital
Eight Seconds Sdn Bhd
03.2012 - 03.2017
Asso. Director - Innovative Digital Media
DCR VISION MEDIA
03.2008 - 04.2010
Associate Creative Director
BRAND COMMUNICATION AGENCY
03.2007 - 04.2008
On-Air Promo Producer
SONY TELEVISION INDIA LIMITED
03.2005 - 04.2007
Promo Producer / Director
ZEE TELEFILMS LIMITED
02.2003 - 03.2006
Team Lead - Content
PERCEPT INDIA LIMITED
02.2000 - 03.2003
Journalist Trainee
Indian Express (Business Supplement Division)
02.1999 - 03.2000
Bachelor of Arts - Economics
MKU
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