Risa Kaneko

(Concurrent role with Platform One until Mar 2025)

• Supported programmatic advertising campaigns utilizing WISE Ads across Audio, OTT, and Display platforms.
• Managed PMP deals for audio platforms including Spotify, radiko, OPAN, Robot Start, and Voicy.
• Coordinated communication between agencies, media partners, and internal technical teams.
• Conducted brand lift study coordination and reporting to evaluate campaign performance.
• Organized monthly audio advertising sessions for agencies, enhancing understanding of audio channels.
• Generated over five inbound inquiries weekly regarding audio advertising opportunities.
• Acquired recurring audio campaigns exceeding JPY 2M monthly with ongoing client engagement.
• Contributed to company-wide revenue target achievement of JPY 1.7B across various domains.

• Executed programmatic advertising campaigns with SSP YieldOne and DSPs MediaMath, achieving targeted audience reach.
• Facilitated collaboration between advertisers, agencies, DSPs, media partners, improving campaign alignment and outcomes.
• Coordinated brand lift studies and reporting processes to provide actionable insights on campaign effectiveness.
• Generated monthly group revenue growth exceeding JPY 10M by integrating programmatic delivery with brand lift studies.
• Pioneered PMP-based delivery of rich ad formats with 3PAS vendors as an SSP.
• Secured luxury brand display campaign worth approximately JPY 1M per month in partnership with MediaMath.
• Recognized as Company MVP within first year for outstanding contributions.

• Managed digital marketing initiatives for B2B manufacturing products
• Executed social media management (Twitter, Facebook), email marketing, and website content strategy
• Planned and executed customer acquisition and nurturing campaigns
• Coordinated webinars and supported exhibitions to enhance brand visibility
• Built SNS presence from zero and grew Twitter followers to 500 within one year
• Improved overseas email open rates by 5%
• Facilitated cross-department collaboration with sales and engineering teams to align marketing strategies
• Outlined key responsibilities in role
• Highlighted significant accomplishments