RICK JARED SELVARAYAN
Shah Alam,Selangor
Summary
Communications and Event Management professional with over 8 years of experience in public relations, media coverage, and brand promotions. Strong background in golf and lifestyle events, with proven achievements in both sales growth and nationwide media exposure. As the appointed Media & PR Partner for the 14ᵗʰ TSM Golf Challenge 2025, I successfully drove extensive coverage across TV, print, and digital platforms. Previously with Tropicana Golf & Country Resort, I delivered over RM200,000 in advertising within 6 months through strategic event promotions and communications campaigns. Recognized for building strong stakeholder relationships, creating impactful brand stories, and elevating the profile of high-value events.
Overview
9
9
years of professional experience
Work History
Media & PR Partner (Freelance)
14th TSM Golf Challenge 2025
05.2025 - 06.2025
- Directed the full communications and media strategy, from pre-event build-up to post-event coverage.
- Secured nationwide media exposure with 21 news articles and 6 feature videos across major platforms, including Astro Arena (9m 32s), ParGolf (7m 08s), and RTM (33s), totaling 17m 13s of airtime.
- Arranged a 2-page feature in Golf Malaysia magazine for the July and August 2025 issues, strengthening the tournament's visibility in the golf community.
- Strengthened the tournament's public image and brand positioning, ensuring professional and consistent storytelling across all channels.
- Coordinated press releases, media invites, and journalist engagement, resulting in impactful nationwide exposure.
Manager, Events & Promotions
Tropicana Golf & Country Resort Berhad
10.2023 - 04.2025
- Delivered RM150,000 in advertising sales within 6 months, driving the club's financial growth through targeted campaigns, event sponsorships, and strategic promotions.
- Planned and executed a portfolio of high-profile golf tournaments and lifestyle events, strengthening TGCR's reputation as a premier destination for both sports and social experiences.
- Designed and managed event branding, promotional campaigns, and digital content across multiple platforms, ensuring a consistent and premium corporate image that resonated with members and the wider golfing community.
- Collaborated cross-functionally with F&B, Sales, Membership, Sports & Recreation, and Golf Departments to deliver seamless, end-to-end event experiences that exceeded member expectations.
- Developed and nurtured long-term relationships with members, sponsors, and corporate partners, securing repeat participation, brand loyalty, and increased sponsorship opportunities.
- Produced comprehensive event reports and performance analyses, measuring ROI, sales conversion, and social media reach, while providing strategic recommendations for future event planning and promotional campaigns.
Public Relations & Branding Manager
Fazfit Sdn Bhd
01.2022 - 07.2023
- Directed PR and branding initiatives for the FAZURA lifestyle brand, covering fashion (Fazbulous), hijab (Tudung Fazura), skincare, and beauty lines.
- Developed and executed PR campaigns, sponsorships, and strategic partnerships, increasing brand awareness and consumer engagement.
- Coordinated digital content creation, social media strategies, and influencer collaborations, driving stronger online presence and customer loyalty.
- Managed media relations, press releases, and brand storytelling to strengthen the company's market positioning.
- Oversaw marketing budgets, campaign performance, and vendor management to ensure efficiency and measurable ROI.
Operations & Project Manager
Meat Cartel Holding Sdn Bhd
09.2020 - 06.2021
- Oversaw daily operations and project execution, ensuring efficiency, compliance, and profitability across outlets.
- Planned and coordinated promotional events and product launches, integrating marketing and sales strategies to boost engagement.
- Managed budgets, vendors, and cross-functional teams, delivering projects on time and aligned with business growth objectives.
Event Expert / Strategic Manager
Fastyleasia Holding Sdn Bhd
04.2016 - 08.2020
- Planned and executed corporate, lifestyle, and entertainment events, working directly with well-known personalities including Fattah Amin, Mira Filzah, Randy Pangalila, and Sherry Ibrahim to elevate brand visibility and event appeal.
- Negotiated with vendors, sponsors, and media partners to secure favorable contracts, sponsorships, and extended publicity for clients.
- Coordinated with artists, trainers, and production teams to ensure seamless event flow, impactful stage management, and strong brand positioning.
Education
Diploma - Events Management
Management and Science University
01.2016
Skills
- Capable of leading cross-functional teams, coordinating with multiple departments, and delivering high-quality results under pressure
Languages
English
Bahasa Malaysia
Timeline
Media & PR Partner (Freelance)
14th TSM Golf Challenge 2025
05.2025 - 06.2025
Manager, Events & Promotions
Tropicana Golf & Country Resort Berhad
10.2023 - 04.2025
Public Relations & Branding Manager
Fazfit Sdn Bhd
01.2022 - 07.2023
Operations & Project Manager
Meat Cartel Holding Sdn Bhd
09.2020 - 06.2021
Event Expert / Strategic Manager
Fastyleasia Holding Sdn Bhd
04.2016 - 08.2020
Diploma - Events Management
Management and Science University