RICARDO CHAN
Sales And Marketing
Kuala Lumpur,14
Summary
Dynamic sales and marketing professional with over 5 years of experience driving brand growth across the Asia-Pacific region. Proven track record of transforming underperforming accounts into success stories, including enabling a Srixon distributor to achieve 190% of target and earn Distributor of the Year, as well as revitalizing Guardian Malaysia to reach 120% monthly sales. Expertise includes forging strong partnerships, analyzing diverse markets, and crafting innovative strategies that enhance sales and market share while fostering meaningful connections. A solid foundation in sports, FMCG, and consumer goods combines data-driven insights with a relationship-first approach to deliver sustainable results.
Overview
7
7
years of professional experience
1
1
Certification
1
1
Language
Work History
Acting Sales Manager
The Mines Golf Club
07.2025 - Current
- - Stepped up to lead sales and marketing operations following a management transition, overseeing corporate memberships, events, and sponsorship initiatives.
- - Developed and executed marketing strategies to improve club traffic and footfall.
- - Built and maintained relationships with high-value club members and corporate partners.
- - Leveraged golf industry expertise to promote club events, enhancing member engagement and satisfaction.
Key Account Executive
Mandom Malaysia Sdn. Bhd
07.2024 - 06.2025
- - Regained Guardian Malaysia’s trust after a year of underperformance, consistently achieving monthly sales targets, with account performance achieved at 120%.
- - Increased market share by 5% in personal care category within 6 months.
- - Expanded ladies’ fragrance shelf presence from 4 shelves to 2/3 of the category display, boosting visibility and sales.
- - Planned and executed promotional campaigns aligned with Guardian’s business objectives, ensuring successful delivery and ROI.
- - Managed POP material placement and collaborated with cross-functional teams for optimized account performance.
International Sales & Marketing Executive
Dunlop Srixon Sports Asia Sdn. Bhd
01.2022 - 06.2024
- - Managed key distributor accounts in Philippines, Cambodia, Myanmar, Guam, Bangladesh, Nepal, and Pakistan.
- - Helped the Philippines distributor achieve Distributor of the Year 2023 with account closing at 190% of target.
- - Conducted market research to identify growth opportunities and penetrate new markets.
- - Coordinated logistics, inventory, and order fulfilment to meet customer timelines and budgets.
- - Supported product launches, demo days, and customer engagement events, enhancing brand presence and sales.
Sales & Marketing Executive
Yamaha Music (Malaysia) Sdn. Bhd
01.2020 - 01.2022
- - Managed client relationships and consistently achieved monthly sales targets.
- - Developed sales strategies based on market trends, boosting brand engagement and awareness.
- - Planned and executed social media marketing campaigns to drive traffic and product visibility.
- - Coordinated logistics for dealers to ensure timely delivery from warehouse to retail outlets.
Sales & Marketing Specialist
M-Village
01.2019 - 01.2020
- - Developed SOPs for a new business venture and assisted in startup operations.
- - Identified new business opportunities through marketing and on-site engagement.
Education
Diploma - Aviation Management
Aviation Management College
03.2019
SPM -
SMK Taman Connaught
12.2013
Skills
- International Sales & Market Expansion
- Key Account & Distributor Management
- Strategic Partnership Development
- Sales Forecasting & Performance Analysis
- Promotional Campaign Planning & Execution
- Negotiation & Contract Management
- Retail Merchandising & Trade Marketing
- Cross-Cultural Communication
- Microsoft Office, Photoshop, Canva
Client relationship management
Lead generation
Sales operation
Business planning
Market research
New business development
Relationship building
Account management
Revenue forecasting
Verbal and written communication
Certification
Key Account Management – Kognifi Smarter Business, 2024
Interests
Skill: International Sales & Market Expansion, Key Account & Distributor Management, Strategic Partnership Development, Sales Forecasting & Performance Analysis, Promotional Campaign Planning & Execution, Negotiation & Contract Management, Retail Merchandising & Trade Marketing, Cross-Cultural Communication, Microsoft Office, Photoshop, Canva, Fluent in English, Malay, Mandarin, Cantonese
Timeline
Acting Sales Manager
The Mines Golf Club
07.2025 - Current
Key Account Executive
Mandom Malaysia Sdn. Bhd
07.2024 - 06.2025
International Sales & Marketing Executive
Dunlop Srixon Sports Asia Sdn. Bhd
01.2022 - 06.2024
Sales & Marketing Executive
Yamaha Music (Malaysia) Sdn. Bhd
01.2020 - 01.2022
Sales & Marketing Specialist
M-Village
01.2019 - 01.2020
Diploma - Aviation Management
Aviation Management College
SPM -
SMK Taman Connaught
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