Rex Liew Kok Woh
Selangor
Summary
With diverse experience spanning backend operations to frontline roles, I have gained a holistic understanding of business workflows, enabling me to manage organizations effectively. My hands-on exposure ensures I adopt practical, feasible approaches to leadership—balancing operational constraints with market demands.
As a natural problem-solver, I thrive on diagnosing root causes, analyzing challenges, and implementing solutions. While my results-driven mindset ensures efficiency, I actively refine my leadership style to foster collaboration and reduce stress for teams.
Key Achievements
1. Operational Excellence:
Eliminated material shortages at Bristal Sdn Bhd by designing and implementing a cross-departmental material management procedure within 6 months (as a fresh graduate), resolving production halts.
As Operation Manager at Centricorp, streamlined inter-departmental communication between R&D, Procurement, and Production, boosting efficiency through a custom reporting system (delivered in 1 month).
2. Sales & Revenue Growth:
Generated RM2,000,000 in sales within 3 months as a Realty Agent at AMG Realty.
Achieved RM200,000/month as a Solution Consultant at Feruni Ceramiche post-probation.
Averaged RM80,000/month and served 100+ interior design firms within 2+ years at Delfresco.
Leadership Insight
- Factory Operations: Hands-on experience taught me to set realistic client expectations by understanding production limits.
- Sales Flexibility: Recognized the need for adaptive strategies to stay competitive in dynamic markets.
- Collaborative Systems: Prioritized transparent communication frameworks to align departments and drive results.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
5
5
Certifications
Work History
General Manager
Delfresco by Express Trading
11.2020 - Current
- Spearhead operations for this new flooring solutions brand under Express Trading Malaysia
- Develop and execute growth strategies targeting interior designers as long-term clients
- Provide comprehensive solutions for all flooring materials including SPC, porcelain tiles, vinyl, laminate, carpet, and solid timber
- Cultivate lasting client relationships through exceptional service and technical expertise
Project Manager
Unity Pro Sdn Bhd
04.2018 - 10.2020
- Served as key account manager for interior designer clients in flooring solutions
- Developed and maintained hazard-free service standards for client retention
- Provided tailored material recommendations and project solutions
Real Estate Agent
AMG Realty Malaysia
11.2017 - 03.2018
- Achieved outstanding sales performance of RM1,400,000 within 3 months
Operations Manager
Centricorp (M) Sdn Bhd
02.2017 - 05.2017
- Revitalized operations through process improvements and system implementations
- Developed enhanced material management protocols
- Streamlined internal communication and reporting systems
- Established standardized operational procedures
Solution Consultant
Feruni Ceramiche Sdn Bhd
01.2015 - 02.2017
- Transitioned from traditional sales to a consultative solution provider.
- Delivered customized flooring solutions to walk-in clients
- Implemented service protocols to maximize customer satisfaction.
Senior Planning Executive
Bristol Furniture
09.2009 - 04.2015
Supply Chain & Systems Management:
- Orchestrated material flow for the chair division manufacturing.
- Ensured uninterrupted production through strategic material planning.
- Pioneered ERP system implementation:
• Developed foundational code structure
• Consolidated product material database
• Performed system error correction and maintenance
Process Optimization:
- Designed and implemented departmental SOPs
- Created unified communication formats for the planning team.
- Collaborated with top management on strategic decision-making.
- Managed supplier relationships and negotiations.
Education
B.A. (Hons.) - Business & Management Studies, Business, Management, Marketing, And Related Support Services
New Era College
Selangor 01.2006 - 01.2009
UEC - Business/Commerce, General
Confucian Private Secondary School
Kuala Lumpur 01.2000 - 01.2005
Skills
ERP Systems Implementation
Certification
8 Discipline (8D) Problem Solving - M Harvest Consultancy MA0090204-M
Timeline
General Manager
Delfresco by Express Trading
11.2020 - Current
Project Manager
Unity Pro Sdn Bhd
04.2018 - 10.2020
Real Estate Agent
AMG Realty Malaysia
11.2017 - 03.2018
Operations Manager
Centricorp (M) Sdn Bhd
02.2017 - 05.2017
Solution Consultant
Feruni Ceramiche Sdn Bhd
01.2015 - 02.2017
Senior Planning Executive
Bristol Furniture
09.2009 - 04.2015
B.A. (Hons.) - Business & Management Studies, Business, Management, Marketing, And Related Support Services
New Era College
01.2006 - 01.2009
UEC - Business/Commerce, General
Confucian Private Secondary School
01.2000 - 01.2005
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