Adam Lee
Operation Lead
Kuala Lumpur
Summary
Dynamic operations leader with over 5 years of experience in Web2 and Web3 environments, specializing in growth strategy, community engagement, and team leadership. Proven track record in driving user acquisition and retention through data-driven decisions and innovative campaigns demonstrates a commitment to excellence. Expertise in aligning product and marketing initiatives enhances user experience and elevates brand visibility. Notable achievements include recognition as an OKX Trending App, ranking as a Top DAU on DappRadar, and achieving the Top Trading Volume NFT on OpenSea.
Overview
5
5
years of professional experience
4
4
Languages
Work History
Operation and Marketing Lead
Yuliverse
Hong Kong
08.2022 - 10.2024
- Growth Strategy and Execution.
- Develop and implement strategies to drive user acquisition, retention, and engagement.
- Identify and explore new market opportunities, partnerships, and expansion plans.
- Analyze key growth metrics, and optimize for sustainable, long-term success. Leverage data analytics to refine strategies and improve user experience.
- Marketing and Branding
- Oversee branding, messaging, and positioning of Yuliverse in the industry.
- Develop and execute comprehensive marketing campaigns across digital and traditional channels.
- Collaborate with influencers, content creators, and strategic partners to boost visibility.
- Manage social media, community engagement, and public relations efforts.
- Day-to-Day Campaign Management
- Plan, implement, and track the effectiveness of daily marketing campaigns.
- Ensure seamless execution of promotional activities, including events, launches, and partnerships.
- Work closely with internal teams (product, development, design) to align campaigns with business goals.
- Collaboration with Other Leadership Roles.
- Work closely with the CEO and other executives to align product strategies.
- Collaborate with the CEO, CTO, and product team to enhance user experience and growth-driven features.
- Maintain investor relations by providing insights into business performance and growth potential.
- Self-motivated, with a strong sense of personal responsibility.
Operation Lead
Metahorse
02.2022 - 08.2022
- Managed daily operations, ensuring timely delivery of high-quality products and services to clients.
- Conducted regular performance assessments, providing constructive feedback and identifying areas for growth and development among team members.
- Championed change management efforts across organizational departments, assisting employees in adapting to new policies or procedures effectively.
- Reduced operational costs through continuous improvement initiatives and cost-saving measures.
- Led project teams through all phases of implementation, from initial planning to final execution, ensuring successful completion within defined timelines.
- Assisted in the development of long-term strategic plans, aligning operational goals with overarching company objectives.
- Utilized data-driven insights to inform decision-making processes regarding resource allocation or process improvements within the operations department.
Community & Ambassador Lead
League of Ancients
06.2021 - 01.2022
- Led a team of 150 members to manage community engagement and moderation across multiple channels, including Telegram, Discord, Twitter, and others.
- Collaborated with the marketing team to ideate and execute promotional strategies, leveraging social media and community platforms, and driving weekly user growth of at least 4%.
- Planned, executed, monitored, and reported on online campaigns and community events, successfully increasing participation rates from 6% to 15%, and beyond.
- Curated messages and announcements for the community, effectively addressing inquiries, and escalating support requests to appropriate teams for swift resolution.
- Collected and analyzed community feedback and improvement proposals, ensuring continuous enhancement of engagement strategies and user experience.
Group Lead
Reskill E-Learning
06.2020 - 06.2021
- Top individual and group performer with the most sales.
- Recruited 150 team members and established the largest, top-performing group in the company.
- Scheduled additional training sessions and workshops for all the members.
- Trained members to become team leaders, to form, and lead their own team.
- Trained new team members by relaying information on company procedures and safety requirements.
- Monitored group performance on a regular basis, analyzing data and trends to identify areas for improvement.
- Established clear goals and expectations for the team, promoting accountability and fostering a high-performance culture.
- Led by example, demonstrating commitment to the company''s mission and consistently delivering high-quality work.
Audit Associate
PricewaterhouseCoopers
01.2020 - 04.2020
- Assisted the assurance team in preparing work papers for audit matters.
- Prepared working papers, reports and supporting documentation for audit findings.
- Evaluated financial statements, identifying discrepancies and providing recommendations for corrective action.
- I helped gather information and analyze data during an audit.
- Analyzed trends in financial data to investigate fluctuations.
- Performed auditing work in accordance with rigorous auditing standards and principles.
Education
Bachelor of Science - Accounting And Finance
LANCASTLE UNIVERSITY
UK 04.2001 -
Skills
Strategic business development
Customer relationship development
Social media strategy
Strategic campaign development
Digital influencer marketing
Community relations management
Problem-solving
Friendly, positive attitude
Teamwork and collaboration
Time management
Calm under pressure
Supervision and leadership
Timeline
Operation and Marketing Lead
Yuliverse
08.2022 - 10.2024
Operation Lead
Metahorse
02.2022 - 08.2022
Community & Ambassador Lead
League of Ancients
06.2021 - 01.2022
Group Lead
Reskill E-Learning
06.2020 - 06.2021
Audit Associate
PricewaterhouseCoopers
01.2020 - 04.2020
Bachelor of Science - Accounting And Finance
LANCASTLE UNIVERSITY
04.2001 -
Similar Profiles
Jack GooJack Goo
Senior Chef De Partie/Multi-Unit Operation Manager at Ilham Dining ConceptSenior Chef De Partie/Multi-Unit Operation Manager at Ilham Dining Concept
Muhammad Haidhar Mohd HazlanMuhammad Haidhar Mohd Hazlan
Safety and Health Officer at SLG Construction Sdn BhdSafety and Health Officer at SLG Construction Sdn Bhd
Nafisah Binti AsraruddinNafisah Binti Asraruddin
Staff Liquefaction at PETRONASStaff Liquefaction at PETRONAS
NORAFENDI BIN ALIASNORAFENDI BIN ALIAS
Media Manager at SILKSTRAITS SDN BHDMedia Manager at SILKSTRAITS SDN BHD
Mok Tsz Wai (Jerry) 莫梓維Mok Tsz Wai (Jerry) 莫梓維
Operation Assistant - Logistics Lead - Assistant Operation Manager at PCGS (Collectors’s Universe)Operation Assistant - Logistics Lead - Assistant Operation Manager at PCGS (Collectors’s Universe)