Summary
Overview
Work History
Education
Skills
Timeline
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Adam Lee

Adam Lee

Operation Lead
Kuala Lumpur

Summary

Dynamic operations leader with over 5 years of experience in Web2 and Web3 environments, specializing in growth strategy, community engagement, and team leadership. Proven track record in driving user acquisition and retention through data-driven decisions and innovative campaigns demonstrates a commitment to excellence. Expertise in aligning product and marketing initiatives enhances user experience and elevates brand visibility. Notable achievements include recognition as an OKX Trending App, ranking as a Top DAU on DappRadar, and achieving the Top Trading Volume NFT on OpenSea.

Overview

5
5
years of professional experience
4
4
Languages

Work History

Operation and Marketing Lead

Yuliverse
Hong Kong
08.2022 - 10.2024
  • Growth Strategy and Execution.
  • Develop and implement strategies to drive user acquisition, retention, and engagement.
  • Identify and explore new market opportunities, partnerships, and expansion plans.
  • Analyze key growth metrics, and optimize for sustainable, long-term success. Leverage data analytics to refine strategies and improve user experience.
  • Marketing and Branding
  • Oversee branding, messaging, and positioning of Yuliverse in the industry.
  • Develop and execute comprehensive marketing campaigns across digital and traditional channels.
  • Collaborate with influencers, content creators, and strategic partners to boost visibility.
  • Manage social media, community engagement, and public relations efforts.
  • Day-to-Day Campaign Management
  • Plan, implement, and track the effectiveness of daily marketing campaigns.
  • Ensure seamless execution of promotional activities, including events, launches, and partnerships.
  • Work closely with internal teams (product, development, design) to align campaigns with business goals.
  • Collaboration with Other Leadership Roles.
  • Work closely with the CEO and other executives to align product strategies.
  • Collaborate with the CEO, CTO, and product team to enhance user experience and growth-driven features.
  • Maintain investor relations by providing insights into business performance and growth potential.
  • Self-motivated, with a strong sense of personal responsibility.

Operation Lead

Metahorse
02.2022 - 08.2022
  • Managed daily operations, ensuring timely delivery of high-quality products and services to clients.
  • Conducted regular performance assessments, providing constructive feedback and identifying areas for growth and development among team members.
  • Championed change management efforts across organizational departments, assisting employees in adapting to new policies or procedures effectively.
  • Reduced operational costs through continuous improvement initiatives and cost-saving measures.
  • Led project teams through all phases of implementation, from initial planning to final execution, ensuring successful completion within defined timelines.
  • Assisted in the development of long-term strategic plans, aligning operational goals with overarching company objectives.
  • Utilized data-driven insights to inform decision-making processes regarding resource allocation or process improvements within the operations department.

Community & Ambassador Lead

League of Ancients
06.2021 - 01.2022
  • Led a team of 150 members to manage community engagement and moderation across multiple channels, including Telegram, Discord, Twitter, and others.
  • Collaborated with the marketing team to ideate and execute promotional strategies, leveraging social media and community platforms, and driving weekly user growth of at least 4%.
  • Planned, executed, monitored, and reported on online campaigns and community events, successfully increasing participation rates from 6% to 15%, and beyond.
  • Curated messages and announcements for the community, effectively addressing inquiries, and escalating support requests to appropriate teams for swift resolution.
  • Collected and analyzed community feedback and improvement proposals, ensuring continuous enhancement of engagement strategies and user experience.

Group Lead

Reskill E-Learning
06.2020 - 06.2021
  • Top individual and group performer with the most sales.
  • Recruited 150 team members and established the largest, top-performing group in the company.
  • Scheduled additional training sessions and workshops for all the members.
  • Trained members to become team leaders, to form, and lead their own team.
  • Trained new team members by relaying information on company procedures and safety requirements.
  • Monitored group performance on a regular basis, analyzing data and trends to identify areas for improvement.
  • Established clear goals and expectations for the team, promoting accountability and fostering a high-performance culture.
  • Led by example, demonstrating commitment to the company''s mission and consistently delivering high-quality work.


Audit Associate

PricewaterhouseCoopers
01.2020 - 04.2020
  • Assisted the assurance team in preparing work papers for audit matters.
  • Prepared working papers, reports and supporting documentation for audit findings.
  • Evaluated financial statements, identifying discrepancies and providing recommendations for corrective action.
  • I helped gather information and analyze data during an audit.
  • Analyzed trends in financial data to investigate fluctuations.
  • Performed auditing work in accordance with rigorous auditing standards and principles.

Education

Bachelor of Science - Accounting And Finance

LANCASTLE UNIVERSITY
UK
04.2001 -

Skills

Strategic business development

Customer relationship development

Social media strategy

Strategic campaign development

Digital influencer marketing

Community relations management

Problem-solving

Friendly, positive attitude

Teamwork and collaboration

Time management

Calm under pressure

Supervision and leadership

Timeline

Operation and Marketing Lead

Yuliverse
08.2022 - 10.2024

Operation Lead

Metahorse
02.2022 - 08.2022

Community & Ambassador Lead

League of Ancients
06.2021 - 01.2022

Group Lead

Reskill E-Learning
06.2020 - 06.2021

Audit Associate

PricewaterhouseCoopers
01.2020 - 04.2020

Bachelor of Science - Accounting And Finance

LANCASTLE UNIVERSITY
04.2001 -

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