Summary
Overview
Work History
Education
Skills
Class Projects
Awards
Interests
Timeline
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REINA SAKAMOTO

Content Manager
Petaling Jaya

Summary

Developed strong skills in event planning, project management, and stakeholder communication within dynamic, fast-paced environments. Now seeking to transition into the marketing field, bringing a keen eye for detail and a proven ability to create engaging, high-impact events. Committed to tackling new challenges by applying effective problem-solving, coordination, and communication skills.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
5
5
Languages

Work History

Content Manager

Marcus Evans Group
04.2024 - Current
  • Developed and managed event agendas aligned with delegate goals and industry trends.
  • Revitalised existing conferences, growing delegate numbers from 40+ to 90+ and increasing revenue by AUD 60K.
  • Conducted competitor analysis to identify differentiation strategies and improvement opportunities.
  • Performed market research to write programmes that include timely and relevant conference topics.
  • Collaborated with Design, Sales, Marketing, and Sponsorship teams to craft engaging content and secure high-impact speakers.
  • Used HubSpot CRM to streamline speaker acquisition and track project timelines.
  • Building relationships with potential speakers and endorsement partners to enhance conference credibility and lay the groundwork for future event collaborations.
  • Delivered on-site event support, resolving issues swiftly and professionally.
  • Actioned post-event feedback to drive continuous improvement for future conferences.

TikTok Mass Communication Internship

Dasher Smart Home
08.2023 - 02.2024
  • Drive Product Awareness and Sales in Live Promotional Events
  • Collaborated with team to generate creative ideas for live events, boosting TikTok sales revenue to RM 28M during 11.11.
  • Co-hosting TikTok live events. Strong communication and presentation skills to effectively communicate to a live audience in demonstrating product lifestyle and features.
  • Engaging with the audience by responding to comments and messages to foster a positive and interactive community experience.
  • Planning and configuring live events, including TikTok Live, high-resolution streaming, Streaming Quality-of-Service (QoS), VPN, OBS Studio, phones and devices, and lighting.
  • Social Media Content Creation
  • Remaining current on TikTok and social media trends to create compelling content. Effectively elevating TikTok views from 100+ to over 20k per video.
  • Researching and incorporating trending content preferences into the company's social media strategy and brand identity.
  • Creates short videos and banners for the TikTok social media platform, using Adobe Premiere Pro.
  • Collaborate with other content creators to grow the network and connect with new audiences.

Customer Assistant

Watsons
03.2022 - 10.2022
  • Provided exceptional customer service by fulfilling customer requests and needs while shopping for goods.
  • Built strong customer relationships through effective networking and communication skills.
  • Demonstrated proficiency in promoting and marketing products to drive sales growth.

Education

BACHELOR'S DEGREE - COMMUNICATIONS

Universiti Putra Malaysia
Seri Kembangan, Selangor
10.2020 - 02.2024

MATRICULATION - ACCOUNTING & BUSINESS

Penang Matriculation (KMPP)
Kepala Batas, Penang
05.2019 - 05.2020

Skills

Adobe Softwares (Premiere Pro)

Green screen streaming

Content Creation

Social Media Expertise

Audience Engagement

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Class Projects

  • Perdana Hotel's CSR Campaign Proposal, UPM, Seri Kembangan: Achieved top campaign proposal for Perdana Hotel's CSR campaign on raising awareness for Orang Asli and Malaysia's heritage handcrafts. Conducted extensive research to understand Perdana Hotel's branding guidelines and highlight CSR's role in promoting heritage and culture. Created persuasive proposals and impactful promotional materials, including slides and presentations.
  • Producing Campus Magazine, UPM, Seri Kembangan: Collaborated closely with editorial and design leads, skillfully integrating written content, visual elements, and retouched photographs to enhance the magazine's visual impact while maintaining consistent style.
  • Affin Bank Webinar on Zoom, UPM, Seri Kembangan: Hosted a webinar with Affin Bank on 'Digitalisation and emerging trends in PR: How do we keep up?' in collaboration with Affin Bank representatives. Oversaw technical aspects, including platform selection, setup, and troubleshooting, to ensure a smooth webinar flow.

Awards

Dean's List Awards, 10/01/20 - 02/28/24

Maintained an average GPA of 3.86 throughout 6 semesters. Achieved the highest GPA of 3.916 in the concluding semester, contributing to an overall CGPA of 3.827.

Interests

Video editing
Photography

Canva Content Creation

Timeline

Content Manager

Marcus Evans Group
04.2024 - Current

TikTok Mass Communication Internship

Dasher Smart Home
08.2023 - 02.2024

Customer Assistant

Watsons
03.2022 - 10.2022

BACHELOR'S DEGREE - COMMUNICATIONS

Universiti Putra Malaysia
10.2020 - 02.2024

MATRICULATION - ACCOUNTING & BUSINESS

Penang Matriculation (KMPP)
05.2019 - 05.2020
REINA SAKAMOTOContent Manager