Redza Imran Abdul Rahim
General Manager & Director Of Business Development
Kuala Lumpur
Summary
Results-oriented and dedicated professional with a proven track record in general management. Provides effective leadership to efficiently manage operations and drive innovative concepts that align with organizational goals. Played a key role in training and human resource development at Seri Dinar Group of Companies. Successfully set up and managed two F&B outlets and a car customization business.
Automotive expertise further enhanced during tenure as General Manager of Corporate Affairs, Corporate Sales, and Branch Sales at Berjaya Group's Automotive Division. Currently serving as Business Development Director of REDtone Group, a subsidiary of Berjaya Group, and also General Manager of REDtone IOT Sdn Bhd. Oversees special projects for major government and corporate initiatives, including establishing REDtone as a leader in Artificial Intelligence, IOT, Agriculture Technology, and developing the company's Digital Transformation Training & Consultancy practice and strategic government projects.
Proven track record in strategic planning and operational excellence. Successfully led diverse teams to improve performance and streamline processes. Demonstrated expertise in leadership and financial management.
Experienced with business operations, strategic planning, and team leadership. Utilizes innovative approaches to enhance productivity and drive business success. Track record of effective financial management and operational efficiency.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
GM - REDtone IOT & Strategic Government Projects
REDtone Digital Berhad
Puchong, Selangor, Kuala Lumpur
07.2021 - Current
- Company Overview: A subsidiary of REDtone Digital Berhad focused on IOT, AI and ICT solutions.
- Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
- Boosted customer satisfaction by implementing effective customer service policies and addressing concerns promptly.
- Enhanced employee retention, providing ongoing training and development opportunities.
- Achieved sales targets consistently by employing persuasive negotiation techniques and building strong relationships with key clients. Revenue growth from zero up to millions per year for new businesses within the group.
- Championed staff performance recognition initiatives, promoting a culture of continuous learning and professional development within the organization.
- Delivered exceptional customer experiences through personalized service offerings tailored to individual preferences.
- Negotiated favorable contracts with suppliers, securing competitive pricing without compromising on product quality or service delivery standards.
- Collaborated with cross-functional teams to develop innovative solutions addressing complex business challenges.
- Reduced costs with thorough budget analysis and strategic financial planning.
- Strengthened brand awareness through the development of engaging promotional materials and online presence management.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Director - Business Development
REDtone Digital Berhad
Puchong, Selangor
01.2016 - Current
- Company Overview: A Subsidiary of Berjaya Group focused on telecommunications and ICT.
- Serving as Director of Business Development - REDtone Digital Berhad and General Manager - REDtone IoT Sdn Bhd & Special Projects (Government Initiatives), reporting directly to the Chief Executive Officer of REDtone Group
- Responsible for Business Development for new business ventures for the Group and its subsidiaries
- Includes the setting up of new venture entities, dealing with Government Ministries and Agencies, packaging of new products and services
- Reviewing and amending policies and procedures for the company and its subsidiaries
- Introduction of new policies to enhance organizational controls
- Special Projects Management include the planning and formulation of various projects with Federal and State Government Agencies and entities
- Evaluating the financial and market viability of new business ventures for the organization
- Strategic development of new products, services and solutions for the various companies within the Group
- Currently in charge of leading the development of Industrial Digital Services for REDtone
- Current specializations include Smart City, Smart Farming as a service, Data Center, Cloud and related services
- Managing various teams to ensure right sizing of the organization and inculcating a growth mindset work culture
- Nurturing talent and developing a skilful team from scratch
- Preparing presentations and reports to the company Board of Directors, Berjaya Group management as well as the Group CEO
- Certified Digital Transformation Professional
- Holding Directorship positions in various REDtone Group and Berjaya Group subsidiaries and related companies
General Manager - Corporate Affairs, Corporate Sales & Branch Sales
Berjaya China Motor Sdn Bhd
Petaling Jaya, Selangor, Selangor
01.2011 - 12.2015
- Company Overview: A Subsidiary of Berjaya Group focused on distribution of commercial and passenger vehicles in Malaysia.
- Served as General Manager of Corporate Affairs and Corporate Sales, reporting directly to the Chief Executive Officer of Berjaya Group's Chinese Automotive Division, BCM Group to manage their five brands (Changan, Jinbei, Foton, DFSK, Joylong)
- Responsible for all Corporate Affairs related matters for the Group and its subsidiaries
- Also, in charge of handling fleet sales for BCM Group, as well as various aspects of Human Capital allocation
- Involved in the overall strategizing of the Group's long term brand building plan and the growth of its market share
- Dealing and building relationships with various Government departments and governing bodies for approvals related to the automotive sector
- Preparing working papers for the CEO on new business ventures
- Studied and analysed possible joint ventures between Berjaya Group and various corporations
- Dealing with Chinese Principal Representatives on various issues including Joint Venture recommendations to the Group
- Reviewing and amending policies and procedures for the company
- Evaluating the financial and market viability of new models for the organization
- Preparing presentations and reports to the company Board of Directors as well as the Group CEO and Chairman
- Managing the operations of the company in the absence of the CEO
- Involved in on-going negotiations to set up an Assembly Factory between Berjaya Group and our Chinese partners
- Involved in various Berjaya Group projects under their Strategic Relations Department
- Managing Branch Sales operations and revamping its procedures
- Establishing a Corporate Sales Team to develop long term relationships with corporate clients to facilitate Fleet sales
General Manager
Seri Dinar Holdings Sdn Bhd
Ampang, Selangor, Selangor
01.2007 - 12.2011
- Company Overview: The company is involved in training and management consultancy, resort management, property investment and F&B outlets
- Served as Senior Business Development Executive and then on to Business Development Manager before being promoted to General Manager
- Duties include supervision of the daily running of Seri Dinar Training Retreat (a subsidiary of Seri Dinar Holdings Sdn Bhd), a full-service training centre located in Janda Baik, Pahang
- Seri Dinar specialized in providing human resource training and management consultancy services to a wide array of local and multinational corporations including Telekom Malaysia, Maxis, Petronas, Allianz, Maybank, ForLife, AmBank Group, various Government Agencies, etc
- Developed marketing strategies as well as being involved in the development and execution of training modules for Seri Dinar
- Developed and executed marketing and business plans for Jom Priok & Sedap Deli restaurants for Sedap Delicacies Sdn Bhd (a subsidiary of Seri Dinar Holdings Sdn Bhd)
- Liaised with Government Linked Companies, Corporate Organizations as well as Government Entities on behalf of the Group for business development opportunities
- Overall management and troubleshooting for Seri Dinar Holdings and its subsidiaries
- Managed a portfolio of assets and properties for the company and its directors
- The company is involved in training and management consultancy, resort management, property investment and F&B outlets
Education
MBA - Strategic Management
International Islamic University Malaysia
Selangor 10.2008 - 01.2009
Bachelor of Science - Mechatronics Engineering, Business Administration
International Islamic University Malaysia
Selangor 04.2004 - 01.2008
Certified Digital Transformation Professional -
Casugol
Singapore 01.2021 - 01.2021
Skills
Strategic business development
Organizational strategy implementation
Technology advocate
Effective public speaking
Property and project development
Operational efficiency management
Strategic marketing knowledge
Team development
Change management strategies
Stakeholder engagement in business analysis
Corporate communications
Building effective teams
Vendor management
Relationship building
Project management
Proposal writing
Team leadership
Client relationship building
Areas Of Interest
- Business Development
- Strategic Management
- Tech Evangelist
- Public Speaking
- Property and Project Development
- Finance Management
- Automotive and Technology Sector
- Telecommunications & ICT/ IoT
- Artificial Intelligence
- Digital Transformation Training & Consultancy
- Smart Farming/ Precision Agriculture
Established Relationships
- MIMOS
- Sarawak Multimedia Authority
- Malaysia Digital Economy Corporation (MDEC)
- Sarawak State Government
- Ministry of International Trade and Industry (MITI)
- Ministry of Communications and Multimedia Malaysia
- Johor State Government
- Selangor State Government
- Iskandar Regional Development Authority (IRDA)
- Johor ICT Dept
- Polis DiRaja Malaysia
- Digital Johor Sdn Bhd
- Dewan Bandaraya Kuala Lumpur (DBKL)
- JCorp Bhd
- Malaysian Communications & Multimedia Commission (MCMC)
- British High Commission Malaysia
- MAGIC
- Agro Bank
- Ministry of Agriculture and Food Industries (MAFI)
- FAMA
- Federal Territories Ministry
- Department Of Agriculture (DOA)
- National Rail Center of Excellence (NRCOE)
- Ministry of Transport (MOT)
- Keretapi Tanah Melayu Bhd (KTMB)
- Technology Depository Agency (TDA)
- BioEconomy Corporation Bhd
- HRD Corporation
- FRIM
- MRANTI
- Institut Darul Ridzuan (Perak State Government)
- BioEconomy Corporation
- Sarawak Digital Economy Corporation (SDEC)
- Perak SADC
Timeline
GM - REDtone IOT & Strategic Government Projects
REDtone Digital Berhad
07.2021 - Current
Certified Digital Transformation Professional -
Casugol
01.2021 - 01.2021
Director - Business Development
REDtone Digital Berhad
01.2016 - Current
General Manager - Corporate Affairs, Corporate Sales & Branch Sales
Berjaya China Motor Sdn Bhd
01.2011 - 12.2015
MBA - Strategic Management
International Islamic University Malaysia
10.2008 - 01.2009
General Manager
Seri Dinar Holdings Sdn Bhd
01.2007 - 12.2011
Bachelor of Science - Mechatronics Engineering, Business Administration
International Islamic University Malaysia
04.2004 - 01.2008