Razwan Ismail

- Sales and Marketing activities, aggressively identifying and scouting potential operators, tenants, and business partners for various leasing opportunities, including retail spaces, land leases, and commercial properties, on behalf of diverse clients.

- Identified and evaluated commercial and land properties for lease, leading to the successful acquisition of various deals for clients.

- Negotiated lease terms and agreements, achieving favorable conditions for clients and securing competitive rental rates.

- Drafted and reviewed lease agreements, ensuring compliance with local regulations and industry standards.

- Conducted market analysis and market research, providing clients with strategic insights concerning current market trends, practices, and compliance.

- Developed and maintained strong relationships with property owners, tenants, and industry professionals, enhancing client satisfaction and repeat business.

• Lead the planning and development of comprehensive brand mix strategies, category management, rent pricing strategies, and marketing & leasing strategies for clients
• Lead and manage consulting projects for retail clients, from initial assessment to implementation and follow-up
• Provide strategic advice and insights to retail clients on market trends, consumer behavior, and industry best practices
• Develop tailored solutions and recommendations to address client needs and achieve business objectives
• Present findings and recommendations to client stakeholders, including executives and senior management
• Serve as a trusted advisor to clients, building strong relationships and delivering exceptional service.

• Oversea, initiate and execute retail, leasing, and commercial development plan for RapidKL and Prasarana projects
• Secure and research potential retail partner based on company's selection criteria and investment strategy
• Leases new space, develops and executes creative and aggressive leasing strategies which may include re-tenanting, renewals, early renewals and new tenants packaging
• Cultivate new and maintains existing relationship with desirable prospective tenants
• Qualifies potential tenants by reviewing their financial statement and checking references; negotiates lease terms that meet or exceed budget
• Ensure that overall budgeting, reporting, lease management function within the portfolio is carried out in a timely and efficient manner
• Maximize property net income through tenant retention strategies and work collaboration with marketing and property management
• Maintain up-to-date industry information on cutting edge trends and practices in Lease Management, change in legislation particularly in retail and property business
• Involves in planning and development of commercial, retail and leasing strategy for LRT3 etc
• Involves in planning and development of upgrading works and integration with MRT & others; particularly for commercial, retail & leasing project.

• Creating business development plans and road map in line with company strategy for Malaysia expansion and real estate
• Negotiation management (new stores for various business model)
• Acquire or rent the best locations in the world in each urban area of the prospected territory
• Supporting construction and operation department to obtain administrative and commercial authorization
• Writing down the country and cities vision and scheduling the development for its territories
• Prospecting and acquiring sites for opening, enlargement, relocation of stores and other activities (diversification, office, warehouse, etc.) Designing and developing each site with comprehensive feasibility studies
• Obtaining the internal authorization to carry out the operations
• Obtaining the administrative and commercial authorizations
• Being responsible for the project up to its achievement
• Take training, training others and taking part in the life of the structure
• Financial responsibilities (P&L, Budgeting)
• Sales Forecasting for the new stores
• Public Relation Management (establish & maintain good business relation with major business influencer - government, city mayor, authorities, ministries, property developer & mall operator)
• Presentation Management (carried-out various international, internal & external business presentations).

• Develop the activities of commercial research and administrative, financial, labor and commercial counseling to Asian company specialized on the airport industry and its specificities on FX business opportunity
• Providing strategic search of potential market, especially international airports, and other strategic location in Asia region for FX business
• Raise the company brand awareness among potential markets and official institutions which includes the company business management, procedures, exposure in the industry, philosophy, corporate principle etc
• Maintain and provide strength to the company's brand position in the assigned regional marketing area
• Analyze the market potential and the chance for company to enter the business relations with industry or commercial partners, giving the company the opportunity to negotiate with best matching candidates for eventual partnership
• Proving necessary information such as legal, financial, and commercial aspects involved in an establishment project
• Identify specific regional marketing goals and objective and recommend strategies to integrate into local regional market plans
• Prepared various legislation reports for new potential market within the assigned region
• Prepared various airports reports on feasibility study, business sustainability study, etc for new countries in the assigned region
• Keeping abreast of the latest development of company's policies, new implementation, technologies & innovation, and customer service & operational issues
• Achievement: Secured new project in Phnom Penh International Airport, Cambodia
• Secured new project in Sydney International Airport, Australia
• Participate in various international negotiations with airport operators in Asia such as Changi International Airport, Haneda-Tokyo International Airport, etc.

• In charged of the international fashion & lifestyle brands namely Tommy Hilfiger, Lacoste, Oroton, Bally, Burberry and Emporio Armani for the travel retail outlets at Kuala Lumpur International Airport (KLIA)
• Fully in-charge of the seasonal buying OTB, budgeting, marketing, promotional & sales aspect to ensure the brands generate revenue and maximize profit
• Planned budget and sales forecast for brands under portfolio
• Developed short term & long-term sales and merchandising plan and the buying forecast
• Planned on products/brands/ranges/category and prepared sales & stock with buyers and merchandising team
• Ensured the merchandise bought under each brand is advantageous and profit margin is optimized & ensure a smooth flow of purchasing process
• Formulated marketing strategy to improve brand and category performance in a timely manner
• Provides good business judgement in some aspect of marketing for the assigned brands including creative, media, positioning, pricing, promotion etc
• Evaluated brand performance and recommend/execute appropriate action plans to achieve optimal result in annual planning and future campaigns/activities
• Continuously identified, sourced, and recommended new products and brands for Malaysia Airport Niaga
• Negotiated various contracts with brands principals
• Established communications, PR and networking with brand principals and business partners.

• Development of Retail Tenancy Mix
• Participate in new business development on behalf of the retail team for KLIA & klia2
• Maintain through understanding of general retail development and opportunities for retail at KLIA and klia2
• Manage and maintain a pipeline of prospective retailers including assessment against the existing retail mix and financial benchmarking
• Lead negotiation for completion of new license/ lease term for all retailers within designated portfolio and provide assistance to retail team members across other portfolios
• Manage and maintain tenancy expiry profile across all airport retailers
• Build and maintain knowledge of customer pattern and trend, identify new retail segment
• Retailer casual leasing
• Identify and secure potential casual leasing sites within KLIA and klia2 airport
• Develop, manage and maintain the casual leasing program
• Actively source and manage the pipeline of prospective casual leasing retailers at KLIA and klia2
• Liaison with all appropriate groups to balance commercial and operational requirements
• Retailers Performance Management
• Maintain financial analysis of retail performance within portfolio
• Continuously analyze performance trends of the portfolio of retail outlets and review the performance with the relevant retail partners seeking opportunities to improve performance and agreeing remedial action plan as necessary with under-performing retail partner
• Manage contract compliance for each of the retail partners within designated portfolio including monthly payment consistent with contractual term, agreed product range, audited statement and ownership updates
• Relationship Management
• Develop relationship with key stakeholders by understanding their need, liaising, advising and providing appropriate information as and when required
• Build positive and constructive working relationship with principal and managers within each key retailer/ business partner in portfolio
• Maintain a working relationship with those external to the organization who are involved in retail matters such as, but not limited to; designers and external consultancies
• Develop and maintain strong working relationship with key customer industry and government regulatory bodies such as Royal Custom, BOMBA, etc
• Achievement: Secured various international brands through strategic relationship and alliances such as WH Smith UK, Lagerdere France, Hamsley UK etc
• Improvement of domestic and regional brands availability such as Pedro, Charles & Keith, Bonia etc
• Improved KLIA & klia2 occupancies rate which stand at 95%
• Involved in special projects i.e feasibility study on MAHB interest in commercial retail business at Istanbul Int' Airport and New Delhi Int' Airport.

• Analyze financial information obtained from corporate clients to determine strategies for meeting clients' financial objectives
• Answer corporate clients' questions about the purposes and details of financial plans and strategies
• Recommend strategies clients can use to achieve their financial goals and objectives, including specific recommendations in such areas as cash management, insurance coverage, and investment planning
• Implement financial planning recommendations or refer clients to someone who can assist them with plan implementation
• Research and investigate available investment opportunities to determine whether they fit into financial plans
• Maintain relationship with business partners ie, banks, financial service by having a regular economic and fund update.