Summary
Overview
Work History
Education
Skills
Additional Information
Otherskillsandqualifications
Nricnumber
Religionrace
Telephone
Personal Information
Activities
Timeline
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Ravi A Maniam

Ravi A Maniam

Head Of Sales And Marketing
Kuala Selangor, Selangor

Summary

A people oriented individual with drive and interest to continuously acquire knowledge and experience in the field of marketing and sales, as well as risk and control areas for management of large corporation. And a very keen interest of learning on additional fields of corporation.

Skilled Business Development leader offering 20 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

2025
2025
years of professional experience
6
6
Languages

Work History

Head of Sales and Business Development

Mosca Asia Malaysia Sdn Bhd
01.2024 - Current
  • Design and implement comprehensive sales and business development strategies to drive revenue growth and market expansion.
  • Lead and inspire sales and business development teams, fostering a high-performance culture through coaching, mentoring, and clear goal-setting.
  • Identify and cultivate strategic partnerships, alliances, and opportunities to enhance market presence and business growth.
  • Oversee the entire sales lifecycle, from lead generation and pipeline management to deal negotiation and closure.
  • Develop and maintain relationships with key stakeholders, including high-value clients, industry leaders, and decision-makers.
  • Conduct market research and competitive analysis to identify emerging trends and opportunities for innovation.
  • Collaborate with senior management to align sales objectives with overall business goals and strategies.
  • Establish and monitor performance metrics, ensuring the achievement of sales targets and delivering regular progress reports.
  • Negotiate and manage complex contracts, ensuring mutually beneficial outcomes for all parties.
  • Represent the organization at industry events, conferences, and client presentations to promote brand credibility and attract new business.

Senior Sales Marketing Manager

Mosca Asia Malaysia Sdn Bhd
01.2022 - 12.2024
  • Develop and execute strategic sales plans to achieve organizational revenue goals and market share objectives.
  • Lead, mentor, and manage a high-performing sales team, providing training, guidance, and performance evaluations.
  • Identify and capitalize on new business opportunities through market analysis, client relationship management, and innovative sales strategies.
  • Establish and maintain strong relationships with key accounts, ensuring customer satisfaction and long-term partnerships.
  • Monitor sales metrics and KPIs, generating regular reports to assess team performance and refine sales strategies.
  • Collaborate with cross-functional teams, including marketing and product development, to align sales efforts with company objectives.
  • Manage sales budgets, forecasts, and resource allocation to optimize operational efficiency.
  • Represent the company at industry events, conferences, and trade shows to enhance brand visibility and attract potential clients.
  • Participated in Interpack Exhibition In Germany and Local Exhibitions.
  • Stay updated on industry trends, competitor activities, and market dynamics to maintain a competitive edge.

Key Skills:
Strategic Planning | Team Leadership | Client Relationship Management | Sales Forecasting | Negotiation | Market Analysis | Revenue Growth Strategies

Sales Marketing Manager

Mosca Asia Malaysia Sdn Bhd
01.2019 - 12.2021
  • Sales Strategy & Planning


Develop and implement comprehensive sales strategies to achieve business objectives and revenue targets.
Analyze market trends, competitor activities, and customer feedback to refine sales approaches.
Identify and capitalize on new business opportunities to expand market share.

  • Team Leadership & Development


Recruit, train, and mentor sales team members to build a high-performing sales force.
Set individual and team KPIs, monitor performance, and provide constructive feedback.
Foster a collaborative and motivated team environment to enhance productivity and morale.

  • Client Relationship Management


Build and nurture strong relationships with key clients to ensure satisfaction and loyalty.
Address customer concerns and negotiate contracts to maintain long-term partnerships.
Represent the company at industry events and networking opportunities to promote brand visibility.

  • Sales Operations & Reporting


Oversee the sales pipeline, ensuring timely closure of deals and achievement of quarterly targets.
Collaborate with marketing and product teams to align strategies and optimize lead generation efforts.
Prepare detailed sales reports and forecasts for senior management, highlighting key insights and recommendations.

  • Budget & Resource Management


Manage the sales department budget, ensuring efficient allocation of resources.
Evaluate the effectiveness of tools, technologies, and processes to improve sales operations.
Drive cost-effective initiatives to maximize profitability and ROI.

Senior Sales & Marketing Executive

Mosca Asia Malaysia Sdn Bhd
9 2017 - 12.2018
  • Sales in strapping, machines, service and packaging industries
  • Developing marketing campaigns to promote product
  • Implement and execute strategic sales & marketing plans / programmers to achieve the sales target .And handle sales administration function
  • Maintain good customer relations / retention
  • Communicating with target audiences and managing customer relationships
  • To identify and acquire new customers, effectively perform and achieve personal sales target
  • And provide effective sales customer service
  • Participate in formulating sales & promotions plan/strategies, sourcing opportunities for machines sales with marketing team Mosca Asia
  • Provide constant feedback on project, suggestions to improve products to enhance sales and market intelligence to achieve the company goals
  • Liaising with technical department for after sales service support
  • To monitor sales payment and receivable from customers
  • Managing day to day operation of sales office

Marketing Executive

Mosca Malaysia Sdn Bhd
01.2012 - 08.2017
  • Sales in strapping and packaging industries
  • Developing marketing campaigns to promote product
  • Implement and execute strategic sales & marketing plans / programmers to achieve the sales target .And handle sales administration function
  • Maintain good customer relations / retention
  • Communicating with target audiences and managing customer relationships
  • To identify and acquire new customers, effectively perform and achieve personal sales target
  • And provide effective sales customer service
  • Participate in formulating sales & promotions plan/strategies, sourcing opportunities for machines sales with marketing team Mosca Asia
  • Provide constant feedback on project, suggestions to improve products to enhance sales and market intelligence to achieve the company goals
  • Liaising with production control and local customers for optimizing delivery
  • To monitor sales payment and receivable from customers
  • Managing customers feedback on strap issues
  • Retaining and continues business relationship with major industries customers in News print and corrugated industries ie
  • The News Straits times Bhd, The Star Publication Bhd, Utusan Malaysia, Sin Chew Media Group, GS Packaging, Oji Group Bhd, Muda Group and many more
  • Follow up on Customer Feed Back and Complain
  • Create CCR and Liaise with production for quality compliance

Life Insurance Agent / Unit Sales Manager

Great eastern Life Ass (M) Bhd
01.2004 - 01.2012
  • Formulating sales & promoting plan/strategies with sales team for insurance product
  • Supervising sales team
  • Attending Sales Meeting
  • Conducting recruitment for sales advisors
  • Giving motivational and strategy talks for various sales team
  • Provide before and after sales customer service

Marketing Manager

First UP Enterprise Shell PTE LTD
01.2001 - 01.2004
  • Performers' sales and marketing jobs
  • Supervising sales team and other staffs
  • Attending Sales meeting

Accounts and Marketing Executive

Hajiram Auto Pte Ltd(M)
01.2000 - 01.2001
  • Source and create opportunities to market and to make sales
  • Performed reconciliation of accounts
  • Posting and book keeping
  • Knowledgeable in ACCPAC
  • Handling receivable and payable accounts

Internal Auditor

Overseas Union bank S'pore
01.1996 - 01.2000
  • Perform and control the full audit cycle including risk management and control management over operations' effectiveness, financial reliability and compliance with all applicable directives and regulations
  • Determine internal audit scope and develop annual plans
  • Obtain, analyse and evaluate accounting documentation, previous reports, data, flowcharts etc
  • Prepare and present reports that reflect audit's results and document process
  • Act as an objective source of independent advice to ensure validity, legality and goal achievement
  • Identify loopholes and recommend risk aversion measures and cost savings
  • Maintain open communication with management and audit committee
  • Document process and prepare audit findings memorandum
  • Conduct follow up audits to monitor management's interventions
  • Engage to continuous knowledge development regarding sector's rules, regulations, best practices, tools, techniques and performance standards

Education

Registered Financial Planning - Module 1 & 2, PCE & Celli Examination Certificate

Malaysian Institute of Insurance
01.2004 - 01.2008

L.C.C.I Higher Level Diploma - Accounting

Cambridge College
Johor Bahru, Johor
01.1995 - 01.1996

General Certification of Examination - Ordinary level (SPM)

Sek Men Dato Jaafar
Johor Bahru, Johor
01.1993 - 01.1995

General Certification of Examination - Normal level (SRP)

Sek Men Dato Jaafar
Johor Bahru, Johor
01.1991 - 01.1993

Primary School leaving Examination - undefined

Sek Ren Keb Saint Joseph
Johor Bahru, Johor
01.1985 - 01.1991

Professional Certificate - Integrated Logistics Management

University Kuala Lumpur
Kuala Lumpur, Malaysia
04.2001 -

Skills

Advanced Level in Microsoft Windows 95

Additional Information

Possess strong interpersonal & communication skills and able to work well with colleagues., Willing to learn and explore new things., Able to work independently with minimum supervision.

Otherskillsandqualifications

Advanced Level in Microsoft Windows 95, Windows 98 and Dos. Advanced level in Microsoft Power Point, and Macromedia Director, Microsoft Office (all versions) basic level., English (written and verbal), Malay (written and verbal), Tamil (verbal)

Nricnumber

770209-07-5929

Religionrace

Hindu/Indian

Telephone

012 7895330

Personal Information

  • Date of Birth: 02/09/77
  • Gender: Male
  • Nationality: Malaysian
  • Marital Status: Married

Activities

  • Chairman of English Society
  • Member of Publication Board
  • Member of Marketing Society
  • School Badminton Player

Timeline

Head of Sales and Business Development

Mosca Asia Malaysia Sdn Bhd
01.2024 - Current

Senior Sales Marketing Manager

Mosca Asia Malaysia Sdn Bhd
01.2022 - 12.2024

Sales Marketing Manager

Mosca Asia Malaysia Sdn Bhd
01.2019 - 12.2021

Marketing Executive

Mosca Malaysia Sdn Bhd
01.2012 - 08.2017

Life Insurance Agent / Unit Sales Manager

Great eastern Life Ass (M) Bhd
01.2004 - 01.2012

Registered Financial Planning - Module 1 & 2, PCE & Celli Examination Certificate

Malaysian Institute of Insurance
01.2004 - 01.2008

Professional Certificate - Integrated Logistics Management

University Kuala Lumpur
04.2001 -

Marketing Manager

First UP Enterprise Shell PTE LTD
01.2001 - 01.2004

Accounts and Marketing Executive

Hajiram Auto Pte Ltd(M)
01.2000 - 01.2001

Internal Auditor

Overseas Union bank S'pore
01.1996 - 01.2000

L.C.C.I Higher Level Diploma - Accounting

Cambridge College
01.1995 - 01.1996

General Certification of Examination - Ordinary level (SPM)

Sek Men Dato Jaafar
01.1993 - 01.1995

General Certification of Examination - Normal level (SRP)

Sek Men Dato Jaafar
01.1991 - 01.1993

Primary School leaving Examination - undefined

Sek Ren Keb Saint Joseph
01.1985 - 01.1991

Senior Sales & Marketing Executive

Mosca Asia Malaysia Sdn Bhd
9 2017 - 12.2018
Ravi A ManiamHead Of Sales And Marketing