Rana Himanshu

I led a team of approximately 25+ talented young professionals, managing relationships with over 30 clients.

During a period of significant organizational change, I was entrusted with maintaining equilibrium between evolving client needs and the strengths of our team—ensuring both remained aligned.

Transitioned into GroupM Nexus as the Advanced TV subject matter expert, while also driving growth for programmatic solutions like Xaxis and Advanced DOOH for Mindshare clients.

Led the launch and growth of Finecast, GroupM’s addressable TV product in Malaysia—partnering with publishers, data providers, and ad tech firms like Xandr and Magnite to introduce the country’s first addressable TV solution.
Oversaw end-to-end strategy, planning, and execution, doubling product adoption over 2–3 years.

Given a broader scope to handle client relationship across multiple clients.

In addition to managing investments for MediaCom clients, I also led client relationships and strategic planning for Fonterra (Malaysia & Vietnam), Bayer, and several long-tail local clients.

Headed Investment and Tactical Planning teams to drive trading excellence and operational efficiency, overseeing GroupM’s trading products and services for all MediaCom clients in Malaysia.

Major Clients worked on : P&G, Fonterra, Coke, Shell, Celcom, MARS, Bayer

Served on the Trading and Investments team, overseeing media investments for PepsiCo and Yum Restaurants across all channels, including premium properties like India Cricket and ICC events.

Managed research for the full portfolio of ESPN-Star Sports channels, while also leading content acquisition for major global sporting events in the Indian subcontinent, including Cricket (ICC, ACB, ECB, Champions League), FIFA, Formula 1, and the Olympics, etc.

Handling the strategic planning and implementation for campaigns.

Clients worked on : GSK (Horlicks, ENO, Crocin, Iodex), Pepsico (7Up, Mirinda), Yum Restaurants (KFC, Pizza Hut)