Reading
Raja Shahfaizal B. Raja Khairudin
Marketing General Manager, CEO
No. 5, Jalan Tanjung Balai 30/236, Taman Impian Murni, Seksyen 30, Shah Alam,Selangor
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
2
2
Languages
5
5
years of post-secondary education
20
20
years of professional experience
Work History
Marketing General Manager
Karangkraf Medicare Sdn Bhd
08.2020 - Current
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Built brand awareness by managing ATL, BTL, internal and external marketing campaigns and programs.
- Developed creative sales tools, including corporate video, product videos, posters and product data sheets.
- Developed marketing content such as promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
General Manager
Book2U Bookstores Sdn Bhd
06.2019 - 07.2020
- Launched in store book fairs four times a year.
- Managed controllable P&L line items, including inventory, cash and payroll.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Created visual store strategy based on market trends.
- Developed marketing content such as best selling titles charts, promotional materials and advertisements for social media.
- Analyzed social media and online marketing campaign results.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Created printed marketing materials designed to drive campaigns.
Sales & Marketing General Manager
Grup Buku Karangkraf Sdn Bhd
10.2014 - 05.2019
- Developed high performance sales & marketing team.
- Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
- Maximized advertising efforts by developing content for media relations, newsletters and social media posts.
- Developed campaigns,marketing and sales strategies.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Directed full-cycle marketing and advertising strategies including cost estimation and managing resource allocation.
Brand Marketing Senior Manager
Grup Buku Karangkraf Sdn bhd
04.2010 - 09.2014
- Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed creative sales tools posters and products catalogue.
- Developed innovative and targeted collateral to support overall branding objectives.
- Devised and deployed online marketing plans with effective social media and viral video campaign strategies.
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Created marketing plans,and grew event revenue each year.
Brand Marketing Manager
Kumpulan Karangkraf Sdn Bhd
08.2007 - 03.2010
- Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
- Developed marketing strategies that resulted in higher client reach.
- Maximized advertising efforts by developing content for media relations newsletters and social media posts.
Promotion Executive
Kumpulan Karangkraf Sdn Bhd
05.2002 - 07.2007
- Prepared and executed marketing plans.
- Monitored product market.
- Collaborated with editorial teams to plan campaigns.
- Developed contests prepared a proposals to sponsors.
Sales Executive
Guntong Holdings Sdn Bhd
02.2001 - 04.2002
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
Marketing Officer
Aeon Credit Service (M) Sdn Bhd
05.2000 - 01.2001
- Developed campaigns and specific marketing strategies for clients.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Education
BBA - Marketing
Universiti Teknologi Mara
Shah Alam, Selangor 01.1997 - 11.1998
Diploma - Business Studies
Universiti Teknologi Mara
Dungun, Terengganu 01.1994 - 11.1996
Skills
Leadership
Interests
Cycling
Additional Information
References
Alzafry bin Abu Bakar
CEO, Protac Insurance Brokers Sdn Bhd
Mobile: 012-4767255
Marhaini binti Yusoff
CEO, Warisan Ummah Ikhlas
Mobile: 013-3593165
Timeline
Marketing General Manager
Karangkraf Medicare Sdn Bhd
08.2020 - Current
General Manager
Book2U Bookstores Sdn Bhd
06.2019 - 07.2020
Sales & Marketing General Manager
Grup Buku Karangkraf Sdn Bhd
10.2014 - 05.2019
Brand Marketing Senior Manager
Grup Buku Karangkraf Sdn bhd
04.2010 - 09.2014
Brand Marketing Manager
Kumpulan Karangkraf Sdn Bhd
08.2007 - 03.2010
Promotion Executive
Kumpulan Karangkraf Sdn Bhd
05.2002 - 07.2007
Sales Executive
Guntong Holdings Sdn Bhd
02.2001 - 04.2002
Marketing Officer
Aeon Credit Service (M) Sdn Bhd
05.2000 - 01.2001
BBA - Marketing
Universiti Teknologi Mara
01.1997 - 11.1998
Diploma - Business Studies
Universiti Teknologi Mara
01.1994 - 11.1996
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