Raja Rozaila Raja Azman

• Pitched to the Government on the required yearly funds, managed the fundings and monitor the impact to maximize ROI
• Stakeholders Management
• Board Management & Relationship
• Business Advisory to SMEs, especially in innovation, financing and market access
• Assessed proposals for strategic partnerships and create demand generation for SMEs
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.

* Managed RM50mil of Development Funds for Bumiputera programmes

* Developed loan system with P2P players for the Bumiputera start-ups

* Provided inputs, comments and analysis / data for Parliament and relevant Ministries

* Stakeholders' Management - to build better ecosystem for Bumiputera SMEs

* Board Relations

* Lead Secretariat for Bumiputera Panel

* Panel of Jury for numerous Awards such as "Anugerah Usahawan Bumiputera" & "Ikon Belia"

* Successfully positioned SME Corp. Malaysia as thought leader in the public sector space, hence improved its image & branding

* Successfully improved SME Corp. Malaysia's visibility by gaining more followers / subscribers in the organization's social media

* Led many high level events, attended by Senior Government Officials such as the Prime Minister, YB Minister, Secretary General and C-suites of SMEs, such as SMIDEX 2021, Enterprise 50 Award 2022 and SME Week 2023

* Stakeholder Management, including building rapport with senior government officials

* Board Relations

* Demand Generation

• Assisted the Directors in managing flagship events such as SMIDEX, SME Week and Enterprise 50 Awards
• Collaborated with other department heads to ensure smooth functioning of organizational activities.
• Developed strategic plans to achieve organizational goals, ensuring alignment with company''s mission and vision.
• Managed budgets and financial resources effectively, optimizing resource allocation for maximum impact.
• Improved coordination and communications across organization to increase operational efficiency.
• Liaised between organization and affiliates and managed networking relationships with funders, partners and vendors.
• Monitored performance metrics, analyzing trends to identify areas requiring attention or improvement.
• Modernized operations with strategic process improvements.
• Cultivated strong relationships with external partners to facilitate successful collaborations on joint projects.

• Enhanced communication among team members through regular meetings, promoting an open dialogue about challenges and opportunities for improvement.
• Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
• Motivated, trained, and disciplined employees to maximize performance.
• Developed and implemented policies and procedures to improve customer service and satisfaction.
• Initiated marketing campaign, increasing foot traffic and sales, both domestic and international.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
• Participated in community outreach events, strengthening ties with local organizations while enhancing brand visibility.
• Upgraded technology systems, enhancing overall business efficiency and customer interaction.
• Developed partnerships with local businesses, expanding brand's presence and community involvement.

• Increased brand awareness by developing and executing strategic marketing campaigns.
• Measured campaign success through key performance indicators to inform future strategy adjustments.
• Created compelling content for blog posts, articles, and social media updates to drive website traffic growth.
• Implemented data-driven marketing strategies for improved customer engagement and retention.
• Conducted market research to identify emerging trends and capitalize on new opportunities.
• Enhanced customer satisfaction by addressing feedback received from surveys or reviews, implementing necessary improvements in the next marketing activities.
• Managed relationships with external agencies, ensuring timely project completion within budget constraints.
• Developed targeted email marketing campaigns for increased open rates and click-through rates.
• Drove lead generation initiatives that resulted in increased sales pipeline opportunities.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Devised content strategy to effectively engage target audiences.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Demand Generation

• Planned and led successful programs focused on e-Government (e-Procurement, ELX and E-Shariah).
• Enhanced stakeholder relations through collaborations and project management.
• Negotiated favorable contract terms with vendors, leading to significant cost savings while maintaining product quality and timely delivery.
• Improved operational workflows, resulting in noticeable cost reductions while maintaining high-quality standards.
• Fostered partnerships with industry leaders, enhancing company's credibility and access to new technologies.
• Executed digital transformation strategy that modernized outdated systems, improving overall productivity for e-Government projects
• Assisted in organizing and overseeing projects to drive operational excellence.
• Successfully managed budgets under the Malaysia Plan and gave ROI to the government.
• Conducted numerous Benchmarking studies for process improvements and bridged gaps for government service delivery (projects : Putrajaya Campus Network and Malaysian Govt Portal & Websites)

• Reviewed financial reports, budgets, and audit results to monitor the organization''s fiscal health.
• Enhanced board effectiveness by implementing innovative strategies and best practices.
• Developed and implemented strategies to drive organizational growth and development.
• Provided guidance and leadership on strategic planning initiatives and organizational development.
• Supported strategic objectives, guiding formation of key alliance partnerships.
• Drove organizational growth by identifying and cultivating key partnerships.
• Initiated strategy to drive company growth and increase market share and profitability.

• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success to win government customers.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Managed budget implementations, contract details and contract negotiations.
• Developed and implemented strategies to increase sales and profitability.
• Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
• Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
• Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Championed continuous improvement initiatives that enhanced operational performance across all departments.
• Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
• Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
• Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
• Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
• Expanded business operations into new markets, navigating regulatory environments and cultural differences for successful entry.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.

• Developed key operational initiatives to drive and maintain substantial business growth.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Established new revenue streams by identifying market opportunities and launching innovative products or services.
• Fostered strong relationships with industry partners to expand business opportunities.
• Enhanced brand reputation with effective marketing campaigns and public relations efforts.
• Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
• Nurtured key strategic partnerships that resulted in enhanced product offerings and expanded customer base.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Oversaw divisional marketing, advertising and new product development.
• Formulated and executed strategic initiatives to improve product offerings.