Summary
Work History
Education
Skills
Honours And Certifications
Publications
Selected Project Experience
Timeline
Generic
Rajan Amaloo Sivanantham

Rajan Amaloo Sivanantham

Chief Digital Officer
Shah Alam

Summary

Strategic digital executive with 20+ years’ leadership across Southeast Asia and the Pacific in digital transformation, national infrastructure systems, eCommerce, and public sector modernisation. Proven track record in designing digital roadmaps, leading cross-functional teams, scaling technology ecosystems, and embedding performance-driven governance. Adept in stakeholder management, government interfacing, and large-scale programme delivery. Holds a DBA (Digital Economy), LLM (IP Law), and MBA.

Work History

Chief Digital Officer

HeiTech Padu Berhad
01.2024 - Current
  • Led acquisition & integration of Islamic digital payment gateway (PayHalal), including full due diligence and C-level board negotiation.
  • Directed national smart parking, eKYC, and eWallet deployment strategies aligned with Bank Negara Malaysia objectives.
  • Spearheaded formation of national Islamic digital economy strategy targeting public sector and GLC onboarding.

Programme Director

Fusionex Group
01.2017 - 01.2024
  • Company Overview: APAC
  • Increased global market share by 35% through expansion strategies in ASEAN and GCC.
  • Launched 3 flagship SaaS platforms; set up corporate venture unit to back strategic AI and data startups.
  • Delivered 40% revenue growth via product diversification; led 2 M&As enhancing regional service coverage.
  • Introduced ESG digital reporting and sustainability strategy, adopted by clients in banking and telco sectors.
  • APAC

Commercial Director

Groupon Malaysia & Singapore
01.2013 - 01.2016
  • Defined product categories, analytics-led pricing, and sourcing strategy; doubled platform merchant base.
  • Built backend systems for cross-border procurement, merchandising hierarchy, and inventory visibility.
  • Enhanced digital marketplace conversion via UX personalisation and targeted lifecycle campaigns.

Senior Vice President, Sales & Buying

Lazada Malaysia & Singapore
01.2012 - 01.2013
  • Built customer service, warehouse ops, category buying, and vendor compliance SOPs from scratch.
  • Established national distribution with 3PL partners, improving fulfilment SLAs by 42%.
  • Set up enterprise analytics and vendor dashboards, improving stock-to-sales ratio and vendor NPS.

Senior Project Manager

MBf Holdings / Carpenters Group
01.2010 - 01.2012
  • Company Overview: PNG, Fiji, Solomon Islands, Vanuatu
  • Established new branch networks and digitised core retail systems across four Pacific nations.
  • Resolved legacy merchandising inefficiencies and introduced centralised planning framework.
  • Strengthened international brand partnerships and deployed region-wide SOPs for retail operations.
  • PNG, Fiji, Solomon Islands, Vanuatu

Regional Controller

Courts Malaysia
01.2004 - 01.2010
  • Expanded business footprint in East Malaysia, opening multiple branches under unified credit operations.
  • Introduced 3PL-backed logistics and inventory systems.
  • Championed East Malaysia’s digital HR and staff training infrastructure to reduce attrition.

Education

Doctor of Business Administration - Digital Economy

International Islamic University Malaysia
11-2023

LLM - Business Law (Intellectual Property Law)

International Islamic University Malaysia
11-2025

MBA - undefined

Federation University Australia

BA (Hons) - Business Administration

Nottingham Trent University

Skills

National Digital Transformation Strategy

Honours And Certifications

  • Gerry Fowler Prize in Management, ABE UK, 2000
  • Certified Islamic Finance Executive (CIFE), INCEIF, Ongoing

Publications

  • Selection of the Best E-Wallet in Klang Valley: AHP Approach, Global Business Management Review, 2022
  • A hierarchical model to prioritization of factors to increase adoption of eWallet transactions among customers and SMEs in Klang Valley, Malaysia,International Symposium on the Analytic Hierarchy Process · Dec 13, 2024


Selected Project Experience

  • Penang Smart Parking: Developed IoT-enabled parking app used statewide with real-time tracking & digital payments.
  • DBS Private Bank Lifestyle Programme: High-net-worth digital experience platform integrated with banking UX.
  • Alliance Bank Halal In One: SME digital lending platform tailored to halal sector.
  • UOB UNIRinggit Rewards: Loyalty management system revamp, increasing engagement by 33%.
  • HLA eChannel CRM: Insurance CRM portal for agents with integrated sales pipeline.
  • 8excite+ mCommerce: Group-buying eLoyalty platform with behavioural analytics.
  • Takaful myClick: Digital insurance platform with claims, cashback, and PA benefits.

Timeline

Chief Digital Officer

HeiTech Padu Berhad
01.2024 - Current

Programme Director

Fusionex Group
01.2017 - 01.2024

Commercial Director

Groupon Malaysia & Singapore
01.2013 - 01.2016

Senior Vice President, Sales & Buying

Lazada Malaysia & Singapore
01.2012 - 01.2013

Senior Project Manager

MBf Holdings / Carpenters Group
01.2010 - 01.2012

Regional Controller

Courts Malaysia
01.2004 - 01.2010

MBA - undefined

Federation University Australia

BA (Hons) - Business Administration

Nottingham Trent University

Doctor of Business Administration - Digital Economy

International Islamic University Malaysia

LLM - Business Law (Intellectual Property Law)

International Islamic University Malaysia

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Rajan Amaloo SivananthamChief Digital Officer