RAJA ZERGHAM DEEWAN
Sales, Marketing, Retail
Port Dickson, Negeri Sembilan
Judge a man by his questions rather than his answers.
Voltaire
Summary
Experienced MBA Marketing professional seeking impactful opportunities. Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Senior Key Account Manager
PTCL|Ufone Group
03.2022 - Current
- Company Overview: PTCL|Ufone Group is a leading telecommunications conglomerate in Pakistan, providing diverse services such as mobile, broadband, and enterprise solutions, dedicated to delivering innovative and reliable communication services nationwide
- Strategically managed key client accounts, focusing on GSM sales and product sales, to achieve and exceed set KPIs
- Developed and executed comprehensive account plans to drive sales growth, increase market share, and enhance customer satisfaction
- Established and maintained strong relationships with key stakeholders and decision-makers, serving as the primary point of contact for all account-related matters
- Conducted regular business reviews with clients to assess performance, identify areas for improvement, and explore opportunities for upselling and cross-selling
- Collaborated closely with cross-functional teams including marketing, operations, and finance to ensure seamless execution of account strategies and initiatives
- Analyzed market trends, competitor activities, and customer feedback to inform strategic decision-making and identify growth opportunities
- Consistently met and exceeded sales targets, contributing to the overall success and profitability of the organization
- I possess proficient skills in utilizing Ufone Cares for executing operational duties and daily tasks
- PTCL|Ufone Group is a leading telecommunications conglomerate in Pakistan, providing diverse services such as mobile, broadband, and enterprise solutions, dedicated to delivering innovative and reliable communication services nationwide
Manager Sales & Marketing
Canteen Stores Department
05.2015 - 02.2022
- Company Overview: The Canteen Stores Department (CSD) in Pakistan, established in 1913 and one of the world's oldest retail chains, now extends its services to civilians, offering quality goods at subsidized rates, thus benefiting both military personnel and the wider civilian population
- Oversaw sales, marketing, branding, and merchandising for 31 CSD outlets
- Conducted pricing surveys of competitors (IMT's and LMT's) to inform strategies
- Managed outsourcing of CSD properties in CSD MALL and CSD Cavalry Ground Lahore
- Created attractive kiosk spaces in shops to enhance customer engagement
- Implemented marketing campaigns to increase foot traffic and sales
- Led marketing, brand activation, branding, and outsourcing for 114 CSD outlets nationwide
- Worked in coordination with procurement team to negotiate with vendors for sales promotion and schemes
- Incorporated feedback from store managers to enhance offerings and promotions
- Developed and executed comprehensive marketing strategies to drive sales growth
- Managed outsourcing process for CSD properties, maximizing revenue
- Implemented efficient sales procedures and monitored performance metrics
- The Canteen Stores Department (CSD) in Pakistan, established in 1913 and one of the world's oldest retail chains, now extends its services to civilians, offering quality goods at subsidized rates, thus benefiting both military personnel and the wider civilian population
- May 2015 to November 2018 (Zonal Office Lahore)
- December 2018 - Feb 2022 (Headquarters, Rawalpindi)
Research Executive
KIPS Education System
12.2011 - 05.2015
- Company Overview: KIPS isn't just an institute; it's a phenomenon
- With schools, colleges, coaching, and exam prep, it shapes success
- Modern campuses, top faculty, and rigorous quality assurance redefine educational excellence
- Conducted in-depth market research and analysis to identify emerging trends and opportunities in the education sector
- Assisted in the development of targeted marketing strategies and promotional campaigns to attract prospective students
- Collaborated closely with the marketing team to execute various initiatives, resulting in notable improvements in enrollment figures
- KIPS isn't just an institute; it's a phenomenon
- With schools, colleges, coaching, and exam prep, it shapes success
- Modern campuses, top faculty, and rigorous quality assurance redefine educational excellence
Education
MBA - MARKETING
02.2009 - 02.2011
Skills
Data Analysis & Reporting
Business Development
Sales Operations Management
Relationship Management
Market Research and Analysis
Problem-Solving
Brand Activation
Negotiation and Contract Management
Key Account Management
Client onboarding
Industry Expertise
Accomplishments
- Awarded Employee of the Year by MD CSD
- ChatGPT Complete Guide By Udemy
- Google Analytics Certification By Google
- Customer Service Certificate by Pepsi
Timeline
Senior Key Account Manager - PTCL|Ufone Group
03.2022 - Current
Manager Sales & Marketing - Canteen Stores Department
05.2015 - 02.2022
Research Executive - KIPS Education System
12.2011 - 05.2015
COMSATS - MBA, MARKETING
02.2009 - 02.2011