Raisa Zain
Manager
Kuala Lumpur
Summary
Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
13
13
years of professional experience
Work History
Manager
MATRADE
09.2014 - Current
- Leading National Trade Blueprint project together with other ministries and agencies in ensuring that all KPIs achieved within established timeframes.
- Lead projects to design and plan strategically on the next Malaysia Plan as part of the government initiatives.
- Facilitated team brainstorming sessions that led to innovative solutions for long-standing challenges.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
First Secretary (Trade)
Malaysia External Trade Development Corporation (MATRADE)
8 2022 - 08.2024
- Spearheaded the enhancement of Malaysia-Thailand bilateral trade relations as First Secretary of Trade
- Facilitated economic ties, fostered business partnerships, and championed Malaysian businesses in Thailand, leading to millions in additional export revenue
- Led strategic initiatives to identify market opportunities, develop market entry strategies, and mitigate trade barriers for Malaysian exporters
- Conducted comprehensive market research, analyzed industry trends, and delivered tailored market intelligence to support Malaysian business expansion in Thailand
- Organized trade missions, business matchmaking events, and promotional campaigns, showcasing Malaysian products and services to foster networking opportunities
- Negotiated business trade agreements, contributing to a more favorable business environment for Malaysian exporters
- Implemented innovative digital trade promotion strategies, leveraging social media and e-commerce to attract new customers in Thailand
- Built strong relationships with government officials, private sector leaders, and the diplomatic community to advance mutual economic interests and address trade challenges
- Facilitated dialogue and investment cooperation through active engagement with industry associations and chambers of commerce
- Collaborated with embassy departments to coordinate trade promotion activities and support cross-functional initiatives
- Drove initiatives to diversify Malaysia's export portfolio, identify growth sectors, and capitalize on new trade opportunities
- Provided mentorship to junior staff, fostering a high-performing team aligned with the embassy's trade mission
- Advocated for policy reforms and regulatory changes to enhance Malaysia's global competitiveness
- Demonstrated commitment to excellence, collaborative leadership, and diplomatic acumen, achieving significant impact on Malaysia's trade objectives.
Manager
Malaysia External Trade Development Corporation (MATRADE)
10.2014 - 08.2022
- Spearheaded MATRADE's global branding initiatives, enhancing corporate image through strategic media partnerships
- Managed relationships with media agencies, ensuring effective promotion and brand consistency
- Supervised contract negotiations and MoU executions with media and external stakeholders
- Directed MATRADE's social media strategy, curating engaging content to boost online presence
- Monitored international trade updates, maintaining MATRADE's relevance in export-related news
- Coordinated and documented Board of Directors' meetings, overseeing governance procedures
- Served as the Special Officer to the Chairman, providing high-level executive support
- Led the organization of prominent international events, including webinars and seminars, to showcase Malaysian trade
- Orchestrated successful trade missions to Myanmar and Hong Kong, expanding opportunities for Malaysian SMEs across diverse sectors.
Assistant Manager
Malaysia External Trade Development Corporation (MATRADE)
07.2012 - 01.2013
- Emcee for Kuala Lumpur International Trade Forum 2012 (KLITF) and general events
- Project Leader and assisted in organizing various seminars i.e: US FDA Regulatory Requirements: Are You Compliant
- Project Leader
- Led Globpreneur Programme together with state government of Pahang, Terengganu and Kelantan in September - December 2020
- Led eNational Export Day (eNED2020) conference event, 8-10 September 2020
- Leader and committee member for Youth Export Day together with Kementerian Belia dan Sukan (KBS), 8 December 2018
- 'Market Immersion Mission to Hong Kong' in 15-18 August 2018
- 'Market Immersion Mission for Fast-Moving Consumer Goods (FMCG) to Ho Chi Minh City, Vietnam' in 20-23 November 2017
- 'Market Immersion Mission to Yangon, Myanmar' in 5-8 October 2016.
Intern
PricewaterhouseCoopers (PwC)
02.2012 - 06.2012
- Assigned in Marketing team in Business Development Centre
- Research on clients' information details
- Engaging with Media and Public Relation external parties
- Organized events such as 'Pink Week' and 'International Women's Day'.
Education
Masters in International Business & Enterprise -
University of South Wales
Wales, United KingdomBachelor of Business Administration (Hons.) International Business - undefined
University Teknologi MARA
Melaka, MalaysiaDiploma in Business Studies - undefined
University Teknologi MARA
Johor, MalaysiaSkills
Windows
Microsoft Words
Microsoft Excel
Microsoft Office Power Points
Team Leadership
Strategic Planning
Personal Information
- Date of Birth: 15/08/1989
- Nationality: Malaysian
Languages
Malay, English
Native language
English
Proficient
C2
Malay
Proficient
C2
Thai
Beginner
A1
References
- Mr. Shah Nizam Ahmad, Malaysia External Trade Development Corporation (MATRADE), +60133467574, shah@matrade.gov.my
- Madam Jamilah Ibrahim, Malaysia External Trade Development Corporation (MATRADE), +60175479367, jami@matrade.gov.my
Accomplishments
Best Employee Award received in 2019 and 2020.
Timeline
Manager
Malaysia External Trade Development Corporation (MATRADE)
10.2014 - 08.2022
Manager
MATRADE
09.2014 - Current
Assistant Manager
Malaysia External Trade Development Corporation (MATRADE)
07.2012 - 01.2013
Intern
PricewaterhouseCoopers (PwC)
02.2012 - 06.2012
First Secretary (Trade)
Malaysia External Trade Development Corporation (MATRADE)
8 2022 - 08.2024
Masters in International Business & Enterprise -
University of South Wales
Bachelor of Business Administration (Hons.) International Business - undefined
University Teknologi MARA
Diploma in Business Studies - undefined
University Teknologi MARA
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