Rafael Martins
Hong Kong
Summary
Results-oriented Business Operations Manager with over a decade of experience in the semiconductor/personal computer industry in Asia markets. Specializing in strategic planning, team leadership, and market growth initiatives. Consistently contributing to revenue growth, implementing effective strategies, and leading cross-functional teams to exceed corporate targets. Proven track record of driving success through dynamic leadership and a focus on achieving tangible results.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
Work History
Regional Business Operations Manager – Client Compute Group
Intel Semiconductor US LLC
Hong Kong
9 2017 - Current
- Spearheaded a multi-country team and various cross-functional virtual teams, across all the facets of the business operations
- Direct reporting to VP of Operations in US and dotted line report to Regional Sales GM
- Defined and executed strategies in alignment with headquarters in the US, achieving the regional revenue, billings, and consumption unit goals
- Push and pull GTM motions contributing to consistent over performing of the revenue growth target for the Client Business Unit’s quarterly
- Created the retail pull incentive framework for retail partners engagement (pricing and co-Marketing), deploying it across 50 partners across the region
- Delivering in excess of $1Bn of consumption revenue, with high Market Segment Share
- Defining the pricing strategy extended to PC OEM customers for Commercial tenders / deals bids pan Asia Pacific Region
- Achieving a 85% winning rate in Large Enterprise, Government or Education deals
- Matching CPU and other Components supply allocations to PC OEMs needs and in line to billings revenue objectives for the region
- Tight alignment with factory planning teams for on time delivery
- Initiated and led quarterly Demand Generation discussions, fostering market and billing growth through strategic planning and budget allocation.
- Maximized revenue generation through effective sales strategies and market analysis insights.
Regional Revenue Manager – APJ Sales and Marketing
Intel Semiconductor US LLC
Hong Kong
09.2013 - 09.2017
- Driving revenue goals for region through steering of the revenue management process / forums
- Setting Revenue targets and implemented a commission target measurement framework for 400+ Regional Field Sales employees, harmonizing incentives with business performance.
Product Line Manager
Intel Semiconductor (Taiwan)
Taipei, Taiwan
02.2008 - 09.2013
- Oversaw demand, revenue, and pricing for the Mobile CPU Line of Business, leading the segment with 100+ products
- Directed a 12-month Corporate Demand Forecasting project, reducing man-hours by 25% while maintaining a 5% forecast accuracy
- Pioneered the market model for the Netbook category, achieving a fivefold increase in growth over three years
- Received the APJ Sales & Marketing Top Achiever Award for outstanding performance and contributions.
Product Line Manager
Intel Semiconductor (Hong Kong)
08.2005 - 02.2008
- Established and managed NAND Memory operation processes, overseeing demand, pricing, and revenue
- Attained a remarkable 1.5% accuracy against quarterly revenue targets, growing the business to over $100 million from inception within 18 months.
Strategic Marketing Analyst
Wavecom S.A (acquired by Sierra Wireless, France)
06.2001 - 07.2005
- Developed the company’s inaugural mobile phone market model, aligning product shipments with PRC phone manufacturer sales data
- Identified and mitigated inventory pipeline risks, enhancing the efficiency of the supply chain.
Education
Post Graduate Degree in Business Management, Major in Marketing -
IAE, Université Paris XII
France 06.2001 - 06.2001
B. & M. Business Administration: Major in Marketing -
IAE, Université Paris XII
France 09.1998 - 07.2000
Undergraduate in Economic Sciences: Economics, Statistics, Applied Mathematics, Consumer Behavior Theories -
IAE, Université Paris XII
France 09.1996 - 06.1998
Skills
Strategic Planning & Execution
Team Leadership & Development
Revenue Growth & Market Expansion
Demand Forecasting & Supply Chain Optimization
Cross-Functional Team Management
Pricing Strategy & Financial Analysis
Budgeting and forecasting
Analytical Skills
C-suite level Presentation Skills
Microsoft Office proficient
Languages
French
Proficient
C2
English
Proficient
C2
Spanish
Upper intermediate
B2
Mandarin/Putonghua
Elementary
A2
Interests
Running, Technology, Travel
Timeline
Regional Revenue Manager – APJ Sales and Marketing
Intel Semiconductor US LLC
09.2013 - 09.2017
Product Line Manager
Intel Semiconductor (Taiwan)
02.2008 - 09.2013
Product Line Manager
Intel Semiconductor (Hong Kong)
08.2005 - 02.2008
Strategic Marketing Analyst
Wavecom S.A (acquired by Sierra Wireless, France)
06.2001 - 07.2005
Post Graduate Degree in Business Management, Major in Marketing -
IAE, Université Paris XII
06.2001 - 06.2001
B. & M. Business Administration: Major in Marketing -
IAE, Université Paris XII
09.1998 - 07.2000
Undergraduate in Economic Sciences: Economics, Statistics, Applied Mathematics, Consumer Behavior Theories -
IAE, Université Paris XII
09.1996 - 06.1998
Regional Business Operations Manager – Client Compute Group
Intel Semiconductor US LLC
9 2017 - Current
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