Rachel Goh
Melbourne
Summary
Experienced producer with over 8 years of experience in the events and exhibitions industry. Excellent reputation for resolving problems and improving clients satisfaction. Ability to handle multiple projects simultaneously with high degree of accuracy. Created effective designs by accounting for issues such as cost, scheduling demands and space limitations. Gifted in detailing plans and constructing scale models. Organise and dependable candidate successful at managing multiple priorities with positive attitude. Willingness to take on added responsibilities to meet team goals. Dedicated exhibitions professional with history of meeting company goals, utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Hardworking and passionate job seeker with strong organizational skills eager to secure in any position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Producer
Pico Australia Pty Ltd
04.2021 - 12.2023
- Managed administrative logistics of events planning, event booking and event promotions.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Generated client retention by accurately organizing and executing all sort of trade shows and events.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Worked flexible hours; night, weekend, and holiday shifts.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Associate Producer
Pico Australia Pty Ltd
07.2018 - 11.2020
- Interviewed industry professionals to determine fit for positions or roles.
- Managed administrative logistics of events planning, event booking and event promotions.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Determined project budgets to estimate and control overall project costs.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Generated client retention by accurately organizing and executing different trade shows and events.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Account Executive
Pico Australia Pty Ltd
07.2016 - 06.2018
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Develop list of clients in domestic market in consultation with management and to service these accounts meeting Company’s profitability guidelines
- Develop and implement account strategies based on current and anticipated customer requirements to ensure company’s products and services continue and to gather information regarding their future plans.
- Handle liaison work with sub-contractors and clients on behalf.
- To collate and prepare submissions necessary for tenders when instructed.
- To be on site where necessary to supervise project till completion accordingly and represent company when dealing with client.
- Managed administrative logistics of events planning, event booking and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Planned and organized activities, details and timelines for events.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Delivered prompt payment for event vendors, venues, staff, and transportation providers.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
Salesperson
Yahweh Asian Grocery
03.2016 - 06.2016
- Worked to build relationships with customers and built potential for additional sales.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Engaged customers in social conversations to create pleasant and easy shopping experience.
- Listened to customers and introduced solutions to satisfy business and personal needs.
Project Executive
Pico International (M) Sdn Bhd
04.2015 - 02.2016
- Created strategic plans to turn leadership mandates into actionable project plans.
- Directed meetings to deliver corporate initiatives and industry dynamics while using flowcharts and trend diagrams to clarify communication.
- Facilitated communication between departments and project stakeholders.
- Composed industry research reports to predict competitive behavior and market changes.
- Plan and coordinate the logistics arrangement in the Exhibition Hall
- Ensure all projects are conforming to the schedule and clients' requirements
- Dealing with clients from various nationalities on their requests and solve their inquiries effectively
- Developed and maintained collaborative working relationships with key accounts.
- Managed administrative logistics of events planning, event booking and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Promoted adherence to client-event requirements through delegation, prioritizing and management of entire production lifecycle from concept to execution.
- Planned and organized activities, details and timelines for events.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
Student Ambassador
Manchester Metropolitan University
10.2012 - 12.2014
- Interacted with university and prospective students and parents during tours and student visit days, answering questions and providing insight.
- Mentored students to increase satisfaction and help engage in campus life.
- Led campus tours for prospective students on every Open Days.
- Distributed mail, filed documents and answered telephone calls.
- Sharing personal experience, answering queries
Donor Care Executive
World Vision Malaysia
01.2014 - 09.2014
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Work as front line, guide and help existing child sponsor on their request, sometimes also help on promoting to potential child sponsor.
- Volunteer on roadshows, help to promote child sponsor and other events that we have.
Internship Student
Ape Ideas Sdn Bhd (Aptitude Event Management)
12.2011 - 04.2012
- Reported back to instructor to receive day-to-day tasks and responsibilities.
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
- Interacted with customers by phone, email or in-person to provide information.
- Delivered clerical support by handling range of routine and special requirements.
- Prepared meeting materials and took clear notes to distribute to stakeholders.
- Worked on projects using knowledge gained in classes to put together recommendations for issues.
- Completed research, compiled data, updated spreadsheets and produced timely reports.
Education
BA (Hons) - Event Management
Manchester Metropolitan University
Manchester, United Kingdom05.2015
Diploma - Mass Communications
KDU University College
Malaysia08.2012
Skills
- Time management
- High Adaptability
- Service Coordination
- Problem Anticipation and Resolution
- Producing Special Events
- Planning and Execution
- Conference and Convention Planning
- Proposal Development
- Events Requirements Gathering
- Independent Thinking
- Team Leadership and Motivation
- Event Publicity
- Communications and Media
- Preparing Exhibits
- Teamwork and Collaboration
- Budget Oversight
Certification
1. Hopin Certification
2. The Fundamentals of Digital Marketing
Timeline
Producer
Pico Australia Pty Ltd
04.2021 - 12.2023
Associate Producer
Pico Australia Pty Ltd
07.2018 - 11.2020
Account Executive
Pico Australia Pty Ltd
07.2016 - 06.2018
Salesperson
Yahweh Asian Grocery
03.2016 - 06.2016
Project Executive
Pico International (M) Sdn Bhd
04.2015 - 02.2016
Donor Care Executive
World Vision Malaysia
01.2014 - 09.2014
Student Ambassador
Manchester Metropolitan University
10.2012 - 12.2014
Internship Student
Ape Ideas Sdn Bhd (Aptitude Event Management)
12.2011 - 04.2012
BA (Hons) - Event Management
Manchester Metropolitan University
Diploma - Mass Communications
KDU University College
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