Priyha Nisha

Marketing & Branding

• Enhanced brand visibility by developing and executing comprehensive communication strategies.
• Strategies, ideate and provide direction for marketing campaign strategies and rollouts from thorough understanding of company and product requirements, aligning corporate values and direction, and industry macro environment and consumer behavior.
• Develop campaign roadmaps and integrated communication plans for marketing campaigns along side with superiors.
• Manage marketing operation budgets for offline marketing
• Evaluate opportunities for partnerships, sponsorships, and advertising on-going basis.
• Manage creative content production, company branding exercise and KOL campaigns.
• Negotiate and handle influencer relationships for marketing campaign alongside with regional team.
• Manage offline marketing collaterals for daily usage, campaigns and roadshows.
• Assist and coordinate to produce corporate videos together with creative department and production agency.
• Manage branding shoot and advice production crew on branding elements to sustain CI throughout every campaign production
• Constantly communicate with team and other department staffs to gain feedback and discussion on promotional activities
• Manage overall brand image and brand equity
• Manage communications spend and work closely with agency, to create and/or localize communications and marketing activities and develop supporting assets
• Manage, work closely with creative team to design interiorly and exteriorly and ensure branding identity application across all designs at all branches and outlets
• Work closely with Expansion team to plan expansion activities and develop review layout plan of each outlet
• Liaise with ID to develop 2D &3D design for new and existing outlets according to CI
• Manage rebranding local campaign and assist in developing and executing regional branding campaign
• Plan and execute AutoFair with Marketing Manager and assist to liaise with preparation and execution with other business units and event management agency
• Conducted regular audits of company communications materials to ensure accuracy, clarity, and adherence to brand guidelines.
• Updated website copy regularly to ensure relevance and consistency with current messaging priorities.
• Developed training materials to educate staff about effective communication practices both internally and externally.
• Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
• Developed targeted messaging for diverse audiences, tailoring content to meet specific needs and preferences.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Cultivated strong corporate image and identity with clear branding.
• Manage and execute media buy such as digital, radio, DOOH & OOH and TV. Negotiate value added services through the media buy and add value to the final ROI.
• Spearheaded rebranding efforts during company acquisitions or mergers, seamlessly integrating new assets into existing frameworks without sacrificing identity or core values.
• Coordinate and execute rebranding of company for 2 times in 3 years, by aligning all collaterals, communications and outlets to carry latest CI.
• Collaborated with external agencies on creative development, ensuring consistent messaging across all touchpoints in line with overall branding objectives.
• Managed budgets and resources effectively, ensuring timely completion of projects without compromising quality or brand integrity.
• Managed budget allocation across various communication channels while maximizing ROI through careful planning and prioritization of resources.

Public Relations

• Established strong relationships with key media contacts, securing positive coverage for company news and initiatives.
• Managed editorial calendars and rescheduled PR events and meetings.
• Developed and promoted corporate brand, images and identity to media and public.
• Created and implemented systems and processes for monitoring media coverage.
• Develops media contacts, plans press conferences and other press activities
• Coordinate PR agency to write engaging and successful press releases to control information and public opinion.
• Oversaw team of communications and media relations professionals with focus on achieving PR results.
• Advised senior leadership on best practices for external communication during times of organizational change or restructuring efforts.
• Developed communications strategies to drive forward progress in public relations.
• Provide support, planning, research and tactical execution of public relations strategy and tactics for brands handle.
• Lead planning and work closely with PR agency on all public relations initiatives for internal stakeholders and media actions on all channels, including offline, online and social media
• Managed internal, external, and crisis communications.
• Planned and executed successful PR events, ensuring positive exposure for organization.
• Implemented strategic public relations efforts that positioned company as thought leader within its industry, build and maintain myTukar positive PR SOV for past 3 years.
• Created impactful press releases that generated significant media interest and coverage.
• Managed crisis communications effectively, ensuring rapid response to emerging issues.
• Organized successful events such as conferences and rebranding launches that contributed to increased brand recognition and customer loyalty.
• Gained organic media interviews from various platforms such as broadcast, print and online media platforms for C levels.

• Strategies, ideate and provide direction for marketing campaign strategies and rollouts from thorough understanding of company and product requirements, aligning corporate values and direction, and industry macro environment and consumer behavior
• Develop campaign roadmaps and integrated communication plans for all marketing campaigns
• Manage marketing operation budgets
• Conducted market research to identify customer needs and preferences.
• Established partnerships with local businesses to create unique offerings for hotel guests, driving repeat business.
• Created and executed targeted advertising campaigns, both online and offline, resulting in increased brand exposure and higher occupancy rates.
• Increased hotel bookings by developing and implementing strategic marketing campaigns.
• Enhanced guest satisfaction scores through regular monitoring of online reviews and implementing improvement initiatives.
• Collaborated with sales team to develop targeted marketing strategies for specific customer segments, resulting in increased revenue.
• Tracked performance metrics of marketing initiatives to identify areas for improvement, adjusting strategies accordingly for better results.
• Optimized website content and layout for improved user experience, increasing time spent on site and conversion rates.
• Assisted in budget planning and allocation for all marketing activities, ensuring maximum return on investment.
• Managed online presence on various platforms, ensuring up-to-date and appealing content that attracted potential guests.
• Evaluated competitor activities in order to stay ahead of industry trends and capitalize on potential market opportunities.
• Conducted market research and analyzed data to inform decision-making processes, effectively targeting desired demographics.
• Developed relationships with influencers and bloggers who promoted hotel through their channels, expanding reach to new audiences.
• Implemented guest survey program to gather feedback, using insights to drive continuous improvement in customer experience.
• Work together with Sales & Marketing Director to developed annual marketing plans, outlining key objectives and measurable goals for the hotel's success.
• Implemented email marketing campaigns aimed at maintaining relationships with past guests, leading to a higher rate of return visits.
• Generated reports to support development and implementation of marketing plans.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Plan and execute advertising campaigns
• Manage SEM and SEO campaigns with digital agency.
• Manage social media of Hotel and social media campaigns along with UOA Group social media team
• Revamp hotel website with website developer and manage design and concept of website.
• Identify, communicate, initiate, negotiate and sign up with merchants and professional organizations to increase visibility of brand and promote Hotel
• Manage Online delivery platform system and merchant portal
• Evaluate opportunities for partnerships, sponsorships, and advertising on on-going basis
• Handle PR crisis management during Covid period.
• Manage creative content production, social media campaigns, company branding exercise and KOL campaigns
• Manage Room, F&B and Banquet promotional content and creation
• Create marketing calendar with promotional ideas and present it to Directors and General Manager
• Manage and coordinate all hotel related back-end system.
• Manage corporate production video from creating story board, finding suitable talents, shooting direction and postproduction management
• Manage Hotel corporate and promotional shoot on quarterly basis.
• Constantly communicate with team and other department staffs to gain feedback and discussion on promotional activities
• Manage overall brand image and brand equity
• Analyzing customers feedback and review from OTAs, TripAdvisor, Social Media Platforms and guest survey forms and submit report to top management and propose solutions to enhance customers experience.
• Manage design and production of promotional and other marketing materials
• Acts as hotel's liaison with media to promote good publicity and counteract bad publicity
• Plan and execute CSR projects for hotel.
• Provide support, planning, research and tactical execution of public relations strategy and tactics for brands handle
• Manage and execute Hotel Star Rating renewal with Motac.

Communication & Public Relation

• Develops media contacts, plans press conferences and other press activities
• Acts as hotel's liaison with media to promote good publicity and counteract bad publicity
• Coordinates and executes publications of hotel's newsletter incorporating news from Corporate Office and sister hotels
• Streamlined internal communication processes, implementing centralized platform for document sharing and team updates.
• Facilitated effective communication between departments through clear correspondence and prompt follow-ups on requests or issues.
• Managed social media accounts to increase brand awareness, create engaging content, and monitor online discussions.
• Conducted thorough research on industry trends, providing valuable insights for strategic decision making.
• Assisted in development and execution of marketing campaigns, leading to higher brand visibility and customer engagement.
• Designed visually appealing promotional materials using graphic design software that resulted in increased audience interest.
• Improved overall efficiency by maintaining organized filing system for essential documents and resources.
• Monitored website analytics to identify areas for improvement in user experience or content strategy.
• Advanced company''s reputation by liaising with external organizations, attending networking events and creating new partnerships.
• Supported public relations efforts by drafting press releases and coordinating media outreach initiatives.
• Developed targeted email campaigns that led to improved open rates and engagement with recipients.
• Maintained strict confidentiality while handling sensitive employee data or client information as needed for various projects.
• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Maintained corporate website using content management systems and associated plugins.
• Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
• Took photographs and videos during special events for promotional materials and social media pages.
• Conducted media relations and responded to media requests for information.
• Used various social media platforms for media and blogger outreach.
• Develop Advertising schedule in collaboration with Director of Sales, ensure timely execution plans and cross share of opportunities with sister hotels
• Coordinates and executes promotional activities of Food & Beverage
• Coordinates and executes production of other printed materials independently or with assistance of advertising agencies
• Develops and organizes promotional activities, coordinate with departments concerned
• Disseminates hotel, corporate joint press release to appropriate media, regional and international trade, and group and consumer media
• Establishes sales promotion focus and leads from the study of magazines, newspaper and personal contacts in coordination with Food & Beverage, Room Division, Catering / Conference and Sales Department
• Monitor media, including newspaper, magazine, broadcast, social media sites and bloggers, KOL's and influencers
• Provide support, planning, research and tactical execution of public relations strategy and tactics for brands handle
• Manage sponsorship collaboration and execution
• Plan and execute CSR projects

Marketing Services

• Compile statistical data relating to market productions and specific accounts contribution to total business booked to provide basis for monthly, quarterly and annual review
• Review monthly statistical data reports from Property Management System
• Assists DOSM in updating information contained in Marketing Plan and Marketing Manual
• Prepares report on opportunity dates for group business for DOSM's evaluation
• Supervise and collate data on competitors' activities
• Conducts direct mail campaign as detailed in Direct Mail Plan and provide monthly productivity report for review.
• Established accurate database with regular update for key market segments and food & beverage patrons
• To assist DOSM in managing club programs and its promotional activities
• Prepare daily, weekly and monthly marketing reports to be reviewed by GM and other HOD's.
• Assists DOSM in preparing yearly Budget and Marketing Plan.
• Prepare 3 months and 12 months rolling forecast conducted on monthly basis covering all market segment breakdown by hotel room occupancy, catering and events.

• Communicated with media weekly to build relationships and optimize press coverage.
• Coordinated and managed sponsorships and sponsorship activation.
• Coordinated press releases and handled press inquiries for Aesop and Club Med clients.
• Reported on press coverage recaps to determine areas for improvement.
• Provide support, planning, research and tactical execution of public relations strategy and tactics for brands handle
• Co-ordinate and execute events such as product launch, workshop, campaigns, competition, and etc.
• Support seniors in o developing marketing communication plans, proposal and implement PR activities.
• Manage and coordinate with event agency for event set up and arrangements.
• Arrange and conduct meeting with media, clients, amenity partners, possible partners, KOL's, influencers and bloggers
• Prepare weekly progress report and handle con-call with client.
• Client / Account : Aesop, Club Med & Strepsils.

• Fully support company's PR strategy and execute it in different phases, create and curate engaging content, communicate and build relationships with current or prospect clients, create and distribute press releases, assist in administrative duties, build and update media lists and databases, coordinate and attend various events, perform research and market analysis activities, compile contact lists, search for press clippings and greet guests and clients.
• Sorted and organized files, spreadsheets, and reports
• Prepared project presentations and reports to assist senior staff

• Teaching students with suitable and precise syllabus
• Create modules for students according to syllabus
• Train students for sports and cultural programs
• Subject: English, Malay, Mathematics, Science, Arts and PJ.