Preston Page

* Owned full-country P&L across Wholesale, Franchise, Retail, and Direct-to-Consumer (DTC) channels.
* Led transformation from Wholesale-led to Franchise and Retail-led operating model, increasing profitability, productivity, and consumer reach.
* Delivered #1 market share position in 2025, surpassing key competitors and establishing market leadership.
* Repositioned marketplace by redefining roles of Global Key Accounts (GKA), Franchise (FRS), and Retail, driving +15% GKA growth.
* Defined and executed national brand and category strategy, delivering +6pp growth in Running, +12pp in Training, and +26pp in Lifestyle.
* Built high-performance culture, increasing Wellness & Culture engagement scores by 125% within 12 months.
* Aligned Commercial, Retail, Brand, Finance, and Operations teams behind single growth strategy, accelerating execution and sustainable growth.

* Led adidas Korea Retail, building the company's fastest-growing and most profitable retail market globally.
* Doubled retail revenue in less than two years and improved profitability by **10 percentage points**.
* Created the most productive flagship stores in the global adidas network.
* Opened **30+ stores**, expanding market coverage and accelerating growth.
* Developed globally recognized retail concepts and flagship experiences.
* Established global best practices across buying, merchandising, store design, visual merchandising, and store productivity.
* Built a high-performance retail organization recognized as a global benchmark for growth, profitability, and consumer experience.
* Implemented an operating model and leadership framework that continued to drive results after transition.

* Led Retail and Franchise performance across 10 APAC markets, overseeing 200+ retail stores and 900+ franchise locations.
* Defined APAC Retail and Franchise strategy, driving execution across diverse markets.
* Partnered with country leadership teams to improve commercial performance, operational excellence, and consumer experience.
* Built APAC Factory Outlet growth strategy, transforming channel into a major profit contributor.
* Increased Factory Outlet profitability from 7% to 29%, creating highest-performing Factory Outlet model globally.
* Established operating frameworks, governance, and best practices to improve productivity, profitability, and execution.
* Aligned Commercial, Retail, Finance, Brand, and Operations teams to accelerate growth and performance.
* Scaled winning market initiatives across APAC, strengthening organizational effectiveness and retail performance.

* Owned $300M+ retail P&L across 96 stores.
* Increased store-floor leadership time from 40% to 65% through field leadership restructuring.
* Delivered +22% conversion growth through nationwide operating model redesign.
* Digitized Japan Training Academy; recognized as adidas' Top Service Market globally (2020).
* Delivered 25% sales growth through retail transformation and execution excellence.

* Owned $505M regional P&L across 100 outlet locations.
* Transformed lowest-performing region into top-performing business.
* Delivered highest comparable-sales growth in North America (2017).
* Increased women in leadership from 25% to 48%.