Figma
PRESHA NANTHINE
Content Writer / Content Moderator / Campaign Specialist
Ampang
Summary
Experienced Campaign Manager with expertise in reporting, documentation and compliance. Adaptable team player adept at working in high-volume, demanding environments.
Overview
2
2
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Content Moderator
Bytedance
Kuala Lumpur, 14
08.2022 - Current
- Enhanced user experience by diligently monitoring and removing inappropriate content from the platform.
- Ensuring an occupancy rate (URBD) of 80% each day while also moderating about 8000 cases daily.
- Contributed to a positive online community by consistently applying fair judgment when moderating diverse types of content.
- Increased overall platform safety by proactively identifying trends or patterns in harmful or abusive content.
- Maintained a high level of accuracy in identifying and flagging prohibited materials, resulting in improved site quality.
- Reduced response time for content review, ensuring a safer online environment for users.
Campaign Specialist
KOLs Asia
Kuala Lumpur
05.2022 - 08.2022
- Successfully handling La Roche Posay client (L'Oreal) with their partnering A list influencers
- Successfully arranged for shopee live stream with Cik Manggis as influencer promoting La Roche Posay
- Managing logistics for packaging and delivery of products to influencers for product testing and video/ photo review
- Categorize and validate influencers for clients by filtering through influencers followers and checking for low 'bot' followers with at least 100 influencers per day
- Create copywriting and video story ideas for clients and sending to influencers and getting weekly updates on video creation by influencers to post on their instagram/tiktok
- Contacted and negotiated with client pricing and influencers pricing to come to win-win to collaborate on sponsorship products by L'Oreal.
Content Creator
Tiara Digital Advertising (under Golden Ara Group)
02.2022 - 03.2022
- Created web design to improve and upgrade clients' web page through Figma.com with help of web developer
- Managed and updated clients under Technology Park Malaysia (now known as Mranti), Skippy Peanut Butter and Gabungan Anak-anak Palsi Serebrum (GAPS).
- Researched and created proposals for potential clients which included SWOT analysis based on clients' competitors, 5 brand pillars, suggesting suitable platforms for clients, content planning on those platforms and campaign proposal based on clients' budget.
- Successfully created copywriting and worked with graphic designer to come up with graphic design idea for Social Media Marketing(SMM) and Social Media Paid
Marketing(SMPM) content for clients which have garnered over 14,000 impressions and 11,000 reach on Facebook and Instagram. - Created marketing video and corporate video storyboard for clients and went for video ads shooting with my studio department team to guide, coordinate and ensure smooth video shooting.
Education
Bachelor of Science - Communication Arts (Minor Psychology)
TROY University (SEGI COLLEGE KL)
Kuala Lumpur 04.2001 -
Skills
Multitasking Abilities
Certification
Fundamentals of Digital Marketing
Software
Canva
Traackr
Timeline
Content Moderator
Bytedance
08.2022 - Current
Campaign Specialist
KOLs Asia
05.2022 - 08.2022
Content Creator
Tiara Digital Advertising (under Golden Ara Group)
02.2022 - 03.2022
Bachelor of Science - Communication Arts (Minor Psychology)
TROY University (SEGI COLLEGE KL)
04.2001 -
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