PRAVEENA VIJAYA

Golden Screen Cinemas Sdn Bhd, Malaysia’s largest cinema exhibitor.

• Oversaw end-to-end management of client and in-house advertising campaigns across 500 screens in 53 cinema locations nationwide.
• Handled ad scheduling, trailer programming, quality control, DCP conversions, censorship applications, and coordination with relevant authorities for ad approvals.
• Maintained internal and external communications with departments, vendors, and regulatory bodies to ensure smooth campaign execution.
• Managed weekly ad playlist schedules for cinemas, digital platforms (GSC website & mobile app), and monthly video wall content.
• Produced regular reports including Airtime Limits, Weekly Scheduling, Internal Ad Listings, and partner bank data reports (Maybank, UOB, Hong Leong).
• Updated CineAd and internal media tracking databases with current campaign data.
• Led and trained a team of four staff, fostering efficiency, accuracy, and adherence to tight deadlines.
• Developed in-depth knowledge of cinema operations and media advertising workflows in a dynamic, fast-paced environment.

PHAR Partnerships (AirAsia Media Arm) | UK-based agency, exclusive media sales partner for AirAsia.

• Coordinated regional marketing and administrative operations across five ASEAN countries: Malaysia, Singapore, Thailand, Indonesia, and the Philippines.
• Managed ad bookings, space availability, pricing, and campaign loadings through close communication with regional country heads and media agencies.
• Oversaw ad trafficking processes, verified media orders, and liaised directly with clients, advertisers, and agencies when required.
• Collaborated with the editor of AirAsia’s Travel 3Sixty magazine on monthly pagination planning and last-minute ad inclusions.
• Maintained and updated databases of clients and advertising agencies, ensuring accuracy and accessibility.
• Supported the finance team by monitoring accurate and timely invoicing processes.
• Acted as a key liaison for internal and external communications involving AirAsia senior management and editorial teams.
• Gained strong exposure to media operations within the airline industry and developed the ability to deliver under pressure within strict editorial and publishing deadlines.

Ingram Micro (M) Sdn Bhd | World's largest technology distributor.

• Managed end-to-end client servicing for an Australian offshore account, providing support across pricing, logistics, product returns, and invoicing.
• Acted as the primary liaison between international IT vendors and internal product managers to resolve operational issues efficiently.
• Handled processing of purchase orders, return authorizations, and logistical coordination for various tech products, minimum 100-200 per day.
• Trained and supported new colleagues to ensure consistent workflow and knowledge transfer.
• Gained solid experience in international client servicing, adapting to cross-border workflows, time zone differences, and high-paced global work culture.

AON Hewitt Associates | Multinational HR consulting and outsourcing firm.

• Supported compensation and benefits consulting services for regional clients in Thailand, Malaysia, and Singapore.
• Managed client data processing including job matching, data transfer, and verification across diverse industries for about 30 corporate companies within 4 months of my attachment.
• Assisted in corporate research projects focused on organizational structures and compensation practices.
• Communicated with senior executives and HR leaders to gather data and align on research objectives.
• Gained foundational experience in HR consulting, data management, and international client engagement.

The Sun Daily | Malaysian English-language daily newspaper.

• Supported the traffic coordinator in pagination, ad placement, and preparation of sales reports.
• Processed media space orders and coordinated with advertising agencies and clients on space availability, rates, and material submissions.
• Prepared tear sheets for advertisers and ensured timely delivery of advertising assets for publication.
• Gained hands-on experience in print media operations, advertising workflow, and agency-client communication.