Prathamesh Morade
Digital Performance - Associate Director
India,MH
Summary
A results-oriented, +6 years of experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Highly organized and self-motivated professional experienced in project management, team development and process improvement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving. Client portfolio entails planning & executing campaigns for leading brands at domestic and international level. Have been responsible managing campaigns across multiple verticals to enhance online and offline business. Driving the consumer insight piece for clients and leveraging marketing automation tools to help grow overall business numbers.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Associate Director - Digital Performance (On-Site)
Omnicom Media Group, MY
03.2023 - Current
- Led teams of up to 30+ personnel, supervising daily performance as well as training and improvement plans.
- Established strong relationships with key industry partners - Google, Meta, Tiktok etc creating mutually beneficial opportunities for growth and collaboration.
- Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within company.
- Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
- Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures in various departments.
- Maintained compliance with industry regulations while adapting to changes in legislation or best practices as needed.
Programmatic and Google - Sr. Manager
Omnicom Media Group
04.2022 - 02.2023
- Managed a team of 5-6 and trained them to efficiently manage campaign across Google Ads and DV360 using the insights & achieve the client KPIs
- Acquired proficiency at - Setting up campaigns, audit account, A/B testing, keyword research, monitoring competitor activity across biddable platforms, landing page suggestions and account reporting on daily/weekly basis
- Improved operations by introducing automated sheets and Google data studio
- Collaborated with internal and external team members/Partners to achieve target results
- Proved successful working within tight deadlines and challenging situations
- Collaborated with Google to maintain Agency level scores and streamline processes for better partnership
- Responsible for preparation and presentation of Monthly/Quarterly/Annual reviews
Programmatic - Manager
GroupM
05.2021 - 03.2022
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
- Handled team of four member and adjusted job assignments to keep pace with dynamic business needs, employee knowledge and client demands
- Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement
- Evaluated report data to proactively adjust and enhance performance campaign
- Prepared and recommended long-range plans for future campaigns
- Delivered feedback to decision-makers regarding employee performance and training needs
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
Programmatic - Associate
Performics Convonix
09.2019 - 05.2021
- Responsible for end to end campaign planning, execution, finance, optimization and detailed reporting
- Automated daily reports for multiple clients by creating dashboards on Google Data studio to increase productivity
- Worked across various verticals: Hospitality, Finance, Ecommerce, Travel, OTT, FMCG and Commercial real estate with Branding & Performance objective
- Managed client by providing regular update & insights on campaign delivery, new opportunities and detailed reporting
- Analyzed client's backend data in combination with analytics platform & DSP data and optimizing campaigns for better results
- Handled & executed complex campaign structures for various verticals such as FMCG, Hospitality and BSFI
- Mentored new team members and groomed them towards a better learning perspective in terms of business & digital aspect
Programmatic - Analyst
Performics Convonix
10.2018 - 08.2019
- Responsible for campaign execution and daily reporting for multiple clients
- Analyzed data to provide input for key decision making and strategic planning
- Assisted in presentation for Annual/Quarterly reviews
- Troubleshoot executional problems with DV360 support and consulting Google Account Managers for quick solutions
- Learned about analytics platforms for better understanding of App and Web user journey
Education
Bachelor of Engineering - Mechanical
V. P. S College of Engg. & Tech
Lonavala 08.2014 - 07.2018
Skills
Digital - Media Buying/Planning
Platforms - DV360, CM360, TTD, GoogleAds, Meta, Tiktok, Bing
Analytics Tool - Appsflyer, Branch, GA360 & Adobe Analytics
Strategic planning & Project Management
Performance & Branding Campaign
Team Collaboration and Leadership
Organizational Development
Managing Operations and Efficiency
Multitasking Abilities
Additional Information
- HDFC Bank - Mobile Advertising Excellence in Programmatic Campaign (Mobexx 2019 - AdGully)
- Hyatt - Hyper Personalization at Scale Global - Performics Vangaurd Award 2020 (Bronze for Best in Show)
Timeline
Associate Director - Digital Performance (On-Site)
Omnicom Media Group, MY
03.2023 - Current
Programmatic and Google - Sr. Manager
Omnicom Media Group
04.2022 - 02.2023
Programmatic - Manager
GroupM
05.2021 - 03.2022
Programmatic - Associate
Performics Convonix
09.2019 - 05.2021
Programmatic - Analyst
Performics Convonix
10.2018 - 08.2019
Bachelor of Engineering - Mechanical
V. P. S College of Engg. & Tech
08.2014 - 07.2018