Pradipta Kishore Panigrahi
Business Head- SEA
Kuala Lumpur
Summary
Results-driven sales and marketing professional with over 20 years of experience in FMCG and consumer goods industries. Proven track record of driving business growth, developing strategic plans, and leading high-performing teams. Experienced in leading teams and driving business growth. Strong communication and leadership skills, with knack for building relationships and fostering collaboration. Proven track record of adapting quickly to new environments and making impactful decisions. Ready to bring strategic vision and focus on results to new challenge.
Business professional with proven track record in driving organizational growth and enhancing operational efficiency. Known for strong focus on team collaboration and achieving results in dynamic environments. Recognized for strategic planning, financial oversight, and adaptability.
Overview
24
24
years of professional experience
5
5
Languages
Work History
Business Head-South East Asia
McNROE Consumer Product Pvt Ltd
06.2025 - Current
- Reporting to Business Director
- Appointing Importer Singapore, Malaysia, Thailand, Indonesia
- Manage all Gov Regulatory and done registration of SKUs
- Made JBP with all Importer along with sales team for ABP
- Plan ATL/BTL/TTL for Brand budling
- Plan Social media activity along with influencer plan
- NPD Lunch plan and registration as per Gov Regulatory
- Manage & Make Value chain as per country wise Taxation
- Manage P & L
- Make A&P as per Budget
Country Manager Nepal & Bhutan
McNROE Consumer Product Pvt Ltd.
05.2023 - 05.2025
- Reporting to SAARC Head
- Team Size 1 ASM, 6 SO/SE, 16 TSI and 7 Promoters
- Key Responsibilities: Top & Bottom-line P&L
- Special Achievement Within 15 months we have gaining market share 37% in EDP & 22% in Pocket
- Market share (category-wise).
- NPD Launching.
- Competition activity analysis and plan.
- Brand promotions.
- Event management.
- Marketing activity.
- Channel-wise market share increasing plan.
- Team engagement and career growth path and planning.
- Manpower sustainability.
- Presentation and further plan with management.
- Budget manages.
- Scheme optimization.
- E. Communication and MT enhancement.
- Brand planogram for customer.
- Retail outlet Branding and optimization
- Top 100 Outlets' market share increasing plan for the long term.
- Team and channel partner incentive plan and rollout successfully implemented.
- Streamlined operational processes, ensuring compliance with regulatory standards and practices.
- Managed relationships with key clients, resulting in increased loyalty and contract renewals.
- Championed customer service excellence, leading to a marked improvement in satisfaction ratings.
- Oversaw financial budgeting and resource allocation, maximizing efficiency and cost savings.
- Negotiated high-value contracts with suppliers and partners, securing favorable terms.
- Negotiated high-value contracts with clients and vendors, growing business opportunities across targeted territories.
- Fostered a culture of innovation, encouraging the development of new ideas and approaches.
- Coached and mentored sales teams to deliver confident, assured face-to-face selling across various B2B and B2C events.
- Spearheaded digital transformation projects, improving operational efficiency and customer engagement.
- Closely monitored competitor activity, remaining ahead of external trends to consistently meet customer needs.
- Reviewed and optimized supply chain operations, ensuring timely delivery of products and services.
- Coordinated marketing campaigns, significantly raising brand awareness in target markets.
- Managed crisis situations, minimizing impact on operations and maintaining stakeholder confidence.
- Led national operations, achieving top performance in market share growth and revenue targets.
- Inspired and motivated sales teams to continually develop their skills and abilities, increasing profit and performance potential.
- Analyzed market trends and customer feedback to identify new sales opportunities and product enhancements.
- Developed and executed company sales plan for international markets, meeting target average sales cycle.
- Collaborated successfully with key internal stakeholders and departments to gain necessary support to optimise sales success.
- Built and maintained strong working relationships with marketing team at HQ to adapt global marketing strategy to specifics of individual international markets.
- Utilised CRM systems to track sales progress, forecast future trends, and prepare detailed reports for senior management.
- Managed a diverse sales team, providing training and mentorship to improve performance and achieve targets.
- Anticipated and forecasted volume trends, changes and threats affecting company objectives by analysing and monitoring industry and business conditions.
- Coordinated with marketing department to create compelling sales materials and campaigns for global markets.
- Provided insightful feedback to senior management on market dynamics and sales performance.
- Initiated cost-reduction strategies without compromising on service quality, enhancing profitability.
- Negotiated and delivered high-value deals at senior management contact level.
- Tailored sales approaches to cater to diverse cultural norms and business practices, maximising market reach.
- Developed and implemented strategic international sales plans to expand market presence and boost revenue.
- Oversaw the entire sales cycle from lead generation to closing, ensuring high levels of customer satisfaction.
- Optimised sales methods to best acquire, develop and retain customers.
- Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Executed successful marketing events, open houses and display shows for products.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Established strong relationships with key industry players for business growth and expansion.
- Optimized resource allocation, enhancing operational efficiency and reducing costs.
Area Sales Manager (C.G)
McNROE Consumer Product Pvt Ltd.
09.2021 - 05.2023
- Reporting to RSM East-2
- Team size: 1 ASE, 3 SO, and 17 TSIs
- Key achievements:
- Achieved monthly sales targets consistently
- 37% YTD growth rate
- Appointed two new Super Distributors at Durg and Raigarh
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
Manager Capability Development
McNROE Consumer Product Pvt Ltd.
04.2021 - 09.2021
- Reporting to HR Head
- Key responsibilities:
- Provided OJT/CRT to SO/TSI for increasing productivity
- Tracked performance reports (TSV, ECO, TLSD, etc.)
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
Team Leader Capability Development
Hindustan Coca-Cola Beverages Pvt. Ltd.
08.2018 - 04.2021
- Reporting to ACDM
- Team size: 5 ASMs, 21 STLs, and 117 MGRs
- Key achievements:
- Planned and executed OJT/CRT
- Tracked preference of STL and MGRs
- Reviewed bottom STL and MGR productivity
- Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
Sales Trainer (AB)
Hindustan Coca-Cola Beverages Pvt. Ltd.
10.2015 - 08.2018
- Reporting to ZSM East
- Key achievements:
- Increased productivity from 19 to 26 through OJT and CRT
- Improved Phy CS and TLS by over 35%
- Promoted 5 DBSM to Market Developer
Sales Executive
Hindustan Coca-Cola Beverages Pvt. Ltd.
07.2012 - 09.2015
- Reporting to ASM Odisha
- Key achievements:
- Achieved highest volume and GR growth in Bhubaneswar (2014 vs 2015)
- Appointed seven distributors in two months
- Appointed five DBSM in territories
Territory Sales Officer
Henkel India Ltd.
01.2010 - 07.2012
- Reporting to ASM Odisha
- Key responsibilities:
- Executed retail sales in RD and SD networks
- Increased width and depth of distribution
- Tracked competition activities
Territory Sales In charge
Reckitt Benckiser (I) Ltd.
07.2008 - 12.2009
- Key responsibilities:
- Oversaw 2 Super Distributors, 19 Sub-distributors, and 8 TW Points
- Focused on daily secondary sales with key brand targets
Territory Sales Officer
S.D. Soap & Cosmetic Pvt. Ltd.
09.2004 - 05.2006
- Key responsibilities:
- Achieved DB secondary and primary targets
- Operated in Rourkela area
Sales Representative
HUL (Formerly HLL)
06.2002 - 08.2004
- Key responsibilities:
- Achieved DB secondary and primary targets
- Operated in Rourkela (Rural) area
Education
IIMK_PCPBM - Business Management-16
Indian Institute of Management Kozhikode
Calicut, Kerala 04.2001 -
Master of Business Admissive - Executive
IIBM
Meerut_ UP04-2014
B. Arts - Hons
Narendra Nath Sanskrit College
Balasore, Odisha04-2002
Skills
Sales forecasting
Personal Information
- Date of birth: 02/09/1981
- Marital status: Married
Websites, Portfolios and Profiles
www.linkedin.com/in/pradipta-kishore-panigrahi-1220a835
Lessing old song
On free time lassoing old song with a black coffee
Timeline
Business Head-South East Asia
McNROE Consumer Product Pvt Ltd
06.2025 - Current
Country Manager Nepal & Bhutan
McNROE Consumer Product Pvt Ltd.
05.2023 - 05.2025
Area Sales Manager (C.G)
McNROE Consumer Product Pvt Ltd.
09.2021 - 05.2023
Manager Capability Development
McNROE Consumer Product Pvt Ltd.
04.2021 - 09.2021
Team Leader Capability Development
Hindustan Coca-Cola Beverages Pvt. Ltd.
08.2018 - 04.2021
Sales Trainer (AB)
Hindustan Coca-Cola Beverages Pvt. Ltd.
10.2015 - 08.2018
Sales Executive
Hindustan Coca-Cola Beverages Pvt. Ltd.
07.2012 - 09.2015
Territory Sales Officer
Henkel India Ltd.
01.2010 - 07.2012
Territory Sales In charge
Reckitt Benckiser (I) Ltd.
07.2008 - 12.2009
Territory Sales Officer
S.D. Soap & Cosmetic Pvt. Ltd.
09.2004 - 05.2006
Sales Representative
HUL (Formerly HLL)
06.2002 - 08.2004
IIMK_PCPBM - Business Management-16
Indian Institute of Management Kozhikode
04.2001 -
Master of Business Admissive - Executive
IIBM
B. Arts - Hons
Narendra Nath Sanskrit College