Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic
PRADEEB KUMAR VELAYUTHAM

PRADEEB KUMAR VELAYUTHAM

HEAD OF PUBLIC RELATIONS & CUSTOMER SERVICE
Puchong, Selangor, Lumpur,Selangor

Summary

Dynamic public relations leader with a proven track record at the Ministry of Human Resources, adept in crisis communication and strategic management. Skilled in media relations and branding, I have successfully enhanced organizational visibility and fostered collaborative teamwork, securing high-profile engagements and driving impactful communication strategies.

Knowledgeable Senior Government Relation and Public Affairs with proven track record in shaping public perception and managing media relations. Developed and executed successful PR campaigns, enhancing brand image and stakeholder engagement. Demonstrated ability to lead cross-functional teams and cultivate strategic partnerships.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Overview

15
15
years of professional experience
3
3
years of post-secondary education
7
7
Languages

Work History

Head of Public Relations & Customer Service

Ministry of Human Resources (KESUMA) Malaysia
Putrajaya, Putrajaya
01.2024 - 09.2024

Leaded a core team and agencies to operate, manage, and handle the complaint bureau efficiency

promptly resolve or attend any issue or crisis pertaining to the ministry, agencies and minister’s office

rebranded and revitalize the ministry image, name & complaint bureau SOP

spear head special/ad-hoc committees and prepare reports (specialized solution and media plans) to the state holders (secretary General, Minister & PMO)

monitoring media, public perception, interested group, pressure group and preparing reporting to the stake holders swiftly

manage issues and crisis of the agencies and ministry

prepare and manage all communications material (press release, official statement and other official communications)

develop a brand, content and maintain brand integrity across all platforms

manage media relations (member of media practitioners and fraternity)

develop contacts with media members, influencers and community

establish and drive a multi-channel communications strategy including program campaigns

manage expenditure and financial matter of the department

attend and conduct official meetings/discussion/ post cabinet/arbitration/consultation for the departments, agencies and ministry

Secured high-profile speaking engagements for executives, raising company visibility and credibility.

  • Orchestrated cross-functional collaboration between departments such as marketing, sales, customer service ensuring unified communication strategies were implemented effectively.
  • Leveraged thought leadership content to position company executives as experts in their field.
  • Mentored junior team members, fostering professional growth and a collaborative work environment.
  • Managed crisis communications for rapid resolution and minimal negative impact on the company image.
  • Fostered positive relationships with key business journalists in national and trade publications.

Public Relation Officer (PRO)

Ministry of Rural Development Malaysia (KKDW)
Putrajaya, Putrajaya
11.2018 - 12.2023

Established and drive a multi-channel communications strategy including program campaigns

Managed issues (more than 200) and crisis (10 major) of the agencies and ministry

Played active role and contribute significantly to the special committee/ad-hoc and prepare reports (specialized solution and media plans to the state holders (secretary General, Minister & PMO)

Prepared and manage all communications material (press release, official statement and other official communications)

Assist to develop a brand, content and maintain brand integrity across all platforms (Conventual Media and Social media)

Managed media relations (member of media practitioners and fraternity)

Developed contacts with media members, influencers and community leaders

Lead a team of communication, marketing and design professionals

Aided, and monitor in the creation of digital, video, audio and print content

Consistently monitoring analysis, public perception and reporting to the stake holders

Manage expenditure and financial matter of the department

Attend and conduct official meetings/discussion/ post cabinet/arbitration/consultation for the departments, agencies and ministry

Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.

Mentored junior staff members, helping them develop their skills and advance in their careers.

Improved department efficiency by streamlining and implementing policies and processes.

Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.

  • Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.
  • Maintained strict adherence to industry regulations, minimizing risk exposure for the organization.
  • Utilized data-driven decision-making techniques to inform strategic planning processes and measure progress towards goals.
  • Facilitated collaboration between departments, improving efficiency and effectiveness in handling cross-jurisdictional cases.
  • Managed departmental budgets effectively, ensuring optimal allocation of resources for necessary equipment and training.
  • Coordinated with multiple agencies to streamline operations, enhancing overall response times during emergencies.
  • Streamlined report writing processes, allowing for quicker turnover and more accurate record-keeping.
  • Established protocols for handling sensitive information, ensuring confidentiality and compliance with legal standards.
  • Conducted thorough investigations into complex cases, leading to successful resolution of numerous high-profile incidents.

Assistant Director

Ministry of Communication and Multimedia Malaysia
Putrajaya, Putrajaya
02.2015 - 10.2018
  • Manage Press Conferences, draft Press Releases, briefing notes and information, publications management, exhibitions, annual reports and acting as Public Relations Officers for the department
  • Served a Sub-Editor
  • Developed content and context as storyboard for stakeholders
  • Produced, edited and publish extensive quantity (100 above) of news and short videos
  • Managed day to day media house operation as a Producer
  • Manage expenditure and financial matter of the unit and department
  • Attended meetings and other official department and Ministry programs extensively (100 above)
  • Conducted media monitoring on daily basis on all major newspapers, online portals and social media platforms

Political Analyst

Capital Dynamics Sdn. Bhd
KUALA LUMPUR, 14
01.2013 - 01.2015

Enhanced political forecasting by conducting in-depth research and analysis on various global issues.

  • Led training sessions (3 sessions) for junior analysts, equipping them with essential skills required for success in their roles.
  • Built strong partnerships with industry counterparts, fostering a robust network of information-sharing resources within the field.
  • Developed comprehensive reports for policymakers, resulting in more informed decision-making processes.
  • Collaborated with cross-functional teams to provide accurate and timely intelligence assessments. (Economist, asset managers, stock managers, and )
  • Tracked legislative changes at federal, state, and local levels to assess potential impacts on clients'' interests.
  • Participated in international conferences as a panelist or presenter, sharing expertise on relevant political topics with diverse audiences.
  • Monitored and analyzed geopolitical events, contributing to the development of strategic plans and policies.
  • Maintained up-to-date knowledge on global affairs through constant monitoring of news sources, academic publications, and social media platforms.
  • Drafted articles, reports and technical documents for the internal stakeholders publication.
  • Developed and maintained strong working relationships with industry lobbyists, elected officials, regulators and government staff to advocate effectively for legislative and regulatory policy goals.

Research Officer

School of Educational Studies, USM, PENANG
Gelugur, Penang, PENANG
08.2009 - 12.2012
  • Presented research findings at national and international conferences, elevating the organization''s reputation in the field.
  • Collaborated with cross-functional teams, optimizing the use of resources and expertise for successful project outcomes.
  • Secured grant funding by submitting compelling proposals that demonstrated the value of proposed research projects.
  • Enhanced research quality by implementing rigorous data collection and analysis methodologies.
  • Established strategic partnerships with external organizations, enhancing collaborative opportunities and expanding research capabilities.
  • Conducted comprehensive literature reviews to identify knowledge gaps and inform future research directions.
  • Streamlined research processes for increased efficiency and reduced project turnaround times.
  • Managed multiple simultaneous projects while adhering to strict deadlines, ensuring timely completion without compromising quality standards.
  • Facilitated productive collaborations with external experts through regular communication and exchange of ideas, ensuring alignment on project objectives and methodologies.
  • Produced reports of findings and gave presentations of results.
  • Edited, reviewed and supported grant applications to provide comprehensive funding for research objectives.

Education

Bachelor of Arts - Social Science: Major Political Science

University Science Malaysia, Penang
Gelugor, Penang, Malaysia
05.2006 - 07.2009

Skills

Personable and friendly

Fact-checking

Strategic management

Communications management

Strong written and verbal communication skills

Campaign management

Branding

Information gathering

Media relations

Executive-level presentations

Crisis communication

Teamwork and collaboration

Accomplishments

    1.Have been awarded Dean List excellent student list for three consecutive semesters during undergrad.

    2. Have been granted an external grant scholarship (ERASMUS MUNDUS) to study two semesters in Humboldt-Universität zu Berlin, Germany

    3. Been awarded the excellent Employee of the year 2015 by the Department of Communication (Jabatan Penerangan Malaysia)

    4. Was the moderator during the Tri-Part meetings and media Conference of MH 370 SAR in Malaysia by the Malaysian Government, 2016.

    5. Recruited Training as lieutenant (Leftenan Muda) 2017 in the Malaysian Costal Guards Agency (APMM) reserve KOR Battalion

    6. Conducted various PR and Media related workshops and training for various organisations, NGO and Government department such as Department of Agriculture Malaysia, Malaysian Costal Guards Agency (MCGA), and Department of Information Malaysia (JAPEN).

    7. Been promoted to senior government official in 2022

    8. Been awarded the lifetime achievement/service medal known as Pingat Perkhidmatan Cermerlang PPC 2023 by the Ministry of Rural Development (KKDW)

Interests

History

Golf

PR & EVENTS

Timeline

Head of Public Relations & Customer Service

Ministry of Human Resources (KESUMA) Malaysia
01.2024 - 09.2024

Public Relation Officer (PRO)

Ministry of Rural Development Malaysia (KKDW)
11.2018 - 12.2023

Assistant Director

Ministry of Communication and Multimedia Malaysia
02.2015 - 10.2018

Political Analyst

Capital Dynamics Sdn. Bhd
01.2013 - 01.2015

Research Officer

School of Educational Studies, USM, PENANG
08.2009 - 12.2012

Bachelor of Arts - Social Science: Major Political Science

University Science Malaysia, Penang
05.2006 - 07.2009
PRADEEB KUMAR VELAYUTHAMHEAD OF PUBLIC RELATIONS & CUSTOMER SERVICE