History
Dynamic public relations leader with a proven track record at the Ministry of Human Resources, adept in crisis communication and strategic management. Skilled in media relations and branding, I have successfully enhanced organizational visibility and fostered collaborative teamwork, securing high-profile engagements and driving impactful communication strategies.
Knowledgeable Senior Government Relation and Public Affairs with proven track record in shaping public perception and managing media relations. Developed and executed successful PR campaigns, enhancing brand image and stakeholder engagement. Demonstrated ability to lead cross-functional teams and cultivate strategic partnerships.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Leaded a core team and agencies to operate, manage, and handle the complaint bureau efficiency
promptly resolve or attend any issue or crisis pertaining to the ministry, agencies and minister’s office
rebranded and revitalize the ministry image, name & complaint bureau SOP
spear head special/ad-hoc committees and prepare reports (specialized solution and media plans) to the state holders (secretary General, Minister & PMO)
monitoring media, public perception, interested group, pressure group and preparing reporting to the stake holders swiftly
manage issues and crisis of the agencies and ministry
prepare and manage all communications material (press release, official statement and other official communications)
develop a brand, content and maintain brand integrity across all platforms
manage media relations (member of media practitioners and fraternity)
develop contacts with media members, influencers and community
establish and drive a multi-channel communications strategy including program campaigns
manage expenditure and financial matter of the department
attend and conduct official meetings/discussion/ post cabinet/arbitration/consultation for the departments, agencies and ministry
Secured high-profile speaking engagements for executives, raising company visibility and credibility.
Established and drive a multi-channel communications strategy including program campaigns
Managed issues (more than 200) and crisis (10 major) of the agencies and ministry
Played active role and contribute significantly to the special committee/ad-hoc and prepare reports (specialized solution and media plans to the state holders (secretary General, Minister & PMO)
Prepared and manage all communications material (press release, official statement and other official communications)
Assist to develop a brand, content and maintain brand integrity across all platforms (Conventual Media and Social media)
Managed media relations (member of media practitioners and fraternity)
Developed contacts with media members, influencers and community leaders
Lead a team of communication, marketing and design professionals
Aided, and monitor in the creation of digital, video, audio and print content
Consistently monitoring analysis, public perception and reporting to the stake holders
Manage expenditure and financial matter of the department
Attend and conduct official meetings/discussion/ post cabinet/arbitration/consultation for the departments, agencies and ministry
Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Mentored junior staff members, helping them develop their skills and advance in their careers.
Improved department efficiency by streamlining and implementing policies and processes.
Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
Enhanced political forecasting by conducting in-depth research and analysis on various global issues.
Personable and friendly
Fact-checking
Strategic management
Communications management
Strong written and verbal communication skills
Campaign management
Branding
Information gathering
Media relations
Executive-level presentations
Crisis communication
Teamwork and collaboration
1.Have been awarded Dean List excellent student list for three consecutive semesters during undergrad.
2. Have been granted an external grant scholarship (ERASMUS MUNDUS) to study two semesters in Humboldt-Universität zu Berlin, Germany
3. Been awarded the excellent Employee of the year 2015 by the Department of Communication (Jabatan Penerangan Malaysia)
4. Was the moderator during the Tri-Part meetings and media Conference of MH 370 SAR in Malaysia by the Malaysian Government, 2016.
5. Recruited Training as lieutenant (Leftenan Muda) 2017 in the Malaysian Costal Guards Agency (APMM) reserve KOR Battalion
6. Conducted various PR and Media related workshops and training for various organisations, NGO and Government department such as Department of Agriculture Malaysia, Malaysian Costal Guards Agency (MCGA), and Department of Information Malaysia (JAPEN).
7. Been promoted to senior government official in 2022
8. Been awarded the lifetime achievement/service medal known as Pingat Perkhidmatan Cermerlang PPC 2023 by the Ministry of Rural Development (KKDW)
History
Golf
PR & EVENTS