Por Sheong Sia
Sales Director
Shah Alam,Selangor
Summary
Sales Director experienced in sales strategy development, pipeline management, and team training. Achieved significant revenue growth through effective coaching and relationship-building with key clients while leveraging macroeconomic trends to enhance portfolio performance. Committed to fostering business opportunities grounded in honesty, integrity, and respect.
Overview
1
1
Language
18
18
years of professional experience
Work History
Sales Director
Shell Malaysia Trading Sdn Bhd
03.2021 - 05.2026
- Led strategic sales team for Malaysia & Singapore (B2B business)
- Coached each Individual Sales team to make sure they are on professional sales personnel.
- Developed and implemented comprehensive sales training programs for team members.
- Collaborated with cross-functional teams to align product offerings with customer needs.
- Full accountable to Team P&L
- Understood each sector/industry, coming out with sectorial strategy in order to maintain as market leader.
- Maintained good relationship with Key customers and continued to grow business by hunting new opportunities.
- Fully accountable for business end to end performance such as marketing initiative, Logistic supply chain, P&L, Customers royalthy program
Sales Manger
Shell Malaysia Trading Sdn Bhd
07.2015 - 03.2021
- Developed and executed sales strategies to enhance market presence and drive revenue growth for whole Malaysia
- Analyzed market trends to identify opportunities for product expansion and competitive advantage.
- Analyzed market trends to identify opportunities for expansion and competitive advantage.
- Led cross-functional teams to optimize customer engagement and improve service delivery.
- Coaches each Account Manager in order to provide the professional service to customers
- Fully accountable to team performance including Sales revenue, profitability , marketing initiative, operating cost as well as customer's margin.
- Provide direction on next growth area / focus area in order to improve our bottom line.
Senior Account Manager
Shell Malaysia Trading Sdn Bhd
02.2012 - 07.2015
- Executed strategic account planning to align services with clients' evolving needs and business objectives.
- Developed and maintained strong client relationships, enhancing customer satisfaction and retention rates.
- Collaborated with cross-functional teams to deliver tailored solutions, driving project success and client engagement.
- Analyzed market trends and competitor activities to inform strategic decision-making and identify growth opportunities.
- Hunt for new business in order to grow the portfolio and be mindful of the Sales volume, margin as well as collection.
- Regularly provide feedback on latest market trends, competitors' movements offers to marketing team so that can tailor our marketing initiative to suit market needs
Account Manager
Shell Malaysia Trading Sdn Bhd
07.2008 - 07.2012
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Coordinated cross-functional teams to deliver tailored solutions for diverse client needs.
- Analyzed market trends to identify opportunities for account growth and competitive advantage.
- Conducted regular performance reviews, providing insights to optimize client strategies and service delivery.
Education
Bachelor of Arts - Finanaical Management
Heriot-Watt University
Penang 04.2001 -
Skills
Sales development and leadership
Sales leadership
Sales team training
Sales leadership
Sales strategy development
Sales funnel management
Staff development
Goal achievement
New business development
Strategic account development
Key account targeting
Deal closing
Sales pipeline management
Sales presentations
Sales development
Profit optimization
Competitive analysis
Business planning
Sales training
Account management
Business planning
New business acquisition
Relationship building
Brand strategies
Sales monitoring
Account management
Accomplishments
Achievement
Shell Malaysia Trading award:
2009 - Sales East Champion - Winner
2010 - Sales Global world cup - Winner
2013- Best Sales Team Lead of the year
2014 - Top performance team of the year (Sales manager)
2016- Team Lead of the year - Second runner up
2020 - Best growth of business of the year
2023 - Best Business Leader of the year - VP award
Timeline
Sales Director
Shell Malaysia Trading Sdn Bhd
03.2021 - 05.2026
Sales Manger
Shell Malaysia Trading Sdn Bhd
07.2015 - 03.2021
Senior Account Manager
Shell Malaysia Trading Sdn Bhd
02.2012 - 07.2015
Account Manager
Shell Malaysia Trading Sdn Bhd
07.2008 - 07.2012
Bachelor of Arts - Finanaical Management
Heriot-Watt University
04.2001 -