Poornashrii Sukumaran

Client: L’Oréal Malaysia

• Led end-to-end ground transportation operations for both B2B (retail, distributors) and D2C (e-commerce, end-consumers) logistics channels across Peninsular and East Malaysia.
• Managed daily shipment planning, load assignments, and route optimization to ensure high OTIF (On-Time-In-Full) performance within service level agreements (SLAs).
• Oversaw 3PL (Third-Party Logistics) providers, including driver dispatch, vehicle tracking, and last-mile delivery operations, achieving improved delivery accuracy and reduced lead times.
• Collaborated closely with warehouse, transport, and customer service teams to align delivery schedules with promotional launches, seasonal campaigns, and urgent restocks.
• Implemented real-time tracking and exception management processes, reducing unresolved transit issues and enhancing delivery visibility for key stakeholders.
• Acted as the primary point of contact between CEVA, L’Oréal, and distribution partners, ensuring service quality aligned with brand expectations, and regulatory compliance.
• Supported logistics process improvement initiatives, including data analysis, cost control measures, and the adoption of new digital tools (e.g., TMS platforms or delivery apps) for better operational transparency.
• Improved customer satisfaction rates through timely communication and effective issue resolution.

Client: Fujifilm Malaysia

• Acted as main point of contact for customer coordination to ensure smooth logistics flow
• Monitored door-to-door shipment status daily from booking to Proof of Delivery (POD) for both machines and spare parts
• Ensured timely and accurate execution of all shipments, with full system updates for each delivery profile
• Coordinated closely with endorsed carriers to maintain service quality and resolve any operational issues
• Managed customer complaints with clear communication, taking corrective actions and escalating when necessary to prevent recurrence
• Involved in the use and management of internal software, ensuring compliance with company policies and procedures
• Uploaded and processed daily orders into the system
• Planned and scheduled transportation for both local and outstation deliveries

• On a rotational basis, I worked for a year in four different departments: Air Freight, Ocean Freight, Ground, and Business Process Excellence (BPE), and undertook multiple projects.
• Analyze data from various sources, provide recommendations, and distribute reports to management to resolve operational issues, regular reporting, and as part of project assignments.
• Assist in the development and measurement of KPIs and operational improvement processes for a site/function.
• Create and disseminate various reports as requested (creates, revises, and changes on a daily basis according to customers' and managers' requirements)
• Works as a full member of a project team to achieve the overall project milestones and deliverables.
• Frequently demonstrates progress with current work
• Demonstrates a willingness to continuously learn and improve, and displays learned behavior and knowledge.
• Demonstrated commitment to personal growth by seeking out constructive feedback from supervisors regularly, implementing improvements accordingly.
• Worked in various departments to gain hands-on experience.

• Formulate SEO and SEM strategies & KPIs
• To have in-depth knowledge and understanding of search behavior and trends, and to analyze websites for improvement.
• To manage & execute SEM campaigns.
• To manage & execute SEO campaigns with an SEO skill set, including on-page optimization, off-page optimization, UI and UX optimization, content writing, and blog articles, etc.
• To monitor and review all clients' campaign benchmark performance towards KPIs & take action to improve and optimize each campaign.
• To prepare a report of all campaigns on a regular basis.
• To communicate to the team and respective PIC on project development, timelines & results.
• To do content writing & digital solutions.

• Did my internship at Ninja Van
• Did the Return Orders report listing.
• To email the Return to Sender email o a daily basis.
• Assist the inventory team on the amount of packages.
• Assist new shippers to meet the requirements of B2B goals.
• Engage with clients who use Ninjavan services/platform.
• To actively communicate and coordinate with internal departments to discover and address administrative, operational, IT, and financial difficulties.
• Reached out to accounts regularly to check on needs, understanding business operations and offer services.

• I had my internship at DB Schenker for two months.
• Worked for|Johnson Controls, York (Malaysia) Sales & Service, ADT Services, Tyco Fire, Johnson Controls Hitachi Air Conditioning Sales & HITLI
• Handled inbound operations
• Assisted in the development of standard operating procedures to maintain consistency and accuracy across all tasks.

• Did my internship at Lazada for two months.
• Was in the Customer Service department.
• Handled customer through emails and calls.
• Brought forth excellent customer service skills and a commitment to customer satisfaction.
• Helped to increase customer return rates by providing excellent customer service at all times.
• Collaborated with team members to develop best practices for consistent customer service delivery.
• Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.