Pingalayen Rabinthra Kumar

Built data products to facilitate data-driven decision making across customer success, customer care, partnerships and product functions

• Funnel analysis: Built Data Studio dashboards to analyze conversions through pre sales and after sales customer journeys
• Performance tracking: Built Data Studio dashboards to track performance of product and customer success initiatives
• Automation: Automated clinic billing process for partnership managers

• Managed a team of 2 analysts to extract, transform & report data in digestible formats for operations, product & account managers
• Merchant Segmentation: Segmented partner merchants based on popularity and profitability to streamline focus for operations & account management team
• Business Planning: Collaborated with Product Owner and C-Levels to create multi year business plans based on traffic, engagement & monetization trends
• Prioritization & Planning: Prioritized tickets and planned sprint workload based on business priorities, impact, effort and team capacity

• Worked with commercial, product, and marketing teams to plan and execute various data-driven initiatives
• Automation: Deployed automation tasks to offload ~ 120 monthly man hours from commercial team
• Customer Segmentation: Segmented customers based on income to identify cross sell and up sell opportunities
• Cohort analysis: Created customer journey from scratch, identified bottlenecks and created business cases around solving them

• Validated business ideas and improved upon existing initiatives through data-driven analysis
• Customer segmentation: Segmented customers using RFM analysis and worked with marketing team to drive customers up the value chain
• Customer retention: Helped operations team increase customer retention rates through strategic insertion of incentives at different stages of customer journey