Summary
Overview
Work History
Education
Skills
Personal Information
Health
References
Timeline
Generic

Chng Puay Fong

Johor Bahru, Johor

Summary

  • Performance-driven banker with more than 10 years of sales and marketing experiences in consumer banking, corporate banking to investment banking.
  • Proven ability to achieve and exceed all business development and revenue-generation goals in high pressure environments.
  • Skilled at consulting with clients to delineate and analyze their financial situations and develop strategic solutions to further their financial-planning goals.
  • Relationship development expertise that complements the ability to aggressively build solid client base and drive revenue growth.
  • Demonstrated leadership and team-building skills, couple with the ability to direct strong team in identifying business opportunities and managing customer relationships.
  • Comprehensive knowledge of and experience in consumer and corporate banking products / instruments.

Overview

24
24
years of professional experience
8
8
years of post-secondary education
4
4
Languages

Work History

Remisier, Retail Equities Department

CGS International Securities Sdn Bhd
7 2012 - Current
  • Managed high-value client portfolios, optimizing performance through strategic asset allocation and securities selection.
  • Evaluated company financials, industry data, economic indicators, and management interviews as part of comprehensive equity analysis process.
  • Improved trading strategies by closely monitoring market trends and news for potential investment opportunities.
  • Recommended investment strategies to meet client financial objectives.
  • Increased client satisfaction by providing timely and accurate equities research and recommendations.
  • Actively participated in industry conferences, expanding professional network and staying current on market trends.
  • Developed strong relationships with clients, resulting in increased retention and repeat business.
  • Effective credit risk management.


Key Accomplishments:


Assistant Manager, Branch Broking Unit, Retail Equities Department

CIMB Investment Bank Berhad
01.2011 - 06.2012
  • Being a mentor to junior executives through coaching and sharing of knowledge and information generously
  • Assisted in developing marketing initiatives and campaigns to acquire new accounts and foster stronger customer relationship


Key accomplishment:

  • Individually generated total gross brokerages of RM 383,846 for the year of 2011, which increased by 17% from preceding year of 2010
  • Total gross brokerages up to April 2012 generated was RM182,906, which was 47% of total brokerages of year 2011.

Executive, Branch Broking Unit, Retail Equities Department

CIMB Investment Bank Berhad
09.2009 - 12.2010
  • Aggressively solicited and acquired new trading accounts successfully through roadshows, seminars, cold calling and referrals
  • Activated customers’ trading accounts by constantly providing customer updated market information and movements, and responsive to customers’ issues on timely basis
  • Actively promoted CIMB online and cross border trading platforms
  • Developed relationship with internal customers including branch officers and relationship managers for cross referrals


Key accomplishment:

  • Successfully acquired total 170 new accounts
  • Generated gross brokerage of RM 326,399 for the year of 2010, which was 28% of total brokerages of Johor Jaya branch.

Senior Relationship Manager, Small Medium Enterprise Banking (SME)

Standard Chartered Bank Berhad
09.2007 - 03.2008
  • Managed a portfolio of SME companies (whose annual turnover range from RM 10 million to RM 80 million) that generated 50% of total revenue of SME segment in Standard Chartered Bank Johor Bahru branch
  • Assisted Regional Manager to manage daily operational routine, and being a mentor to junior relationship managers and support staff


Key accomplishment:

  • Successfully acquired new accounts that could contribute 10% of my SME portfolio’s total revenue
  • Successfully cross sold Internet banking and treasury products, and increased customers’ trade facilities up to RM 20.5 million in the first 3 months after joining the bank in September 2007.

Relationship Manager, Corporate Banking Group

Citibank Berhad
04.2006 - 06.2007
  • Managed a portfolio of large corporations listed on Bursa Malaysia and multinational companies that accounted for annual revenue of USD 1 million and above
  • Identified customer needs, deficiencies and potential business opportunities, and develop marketing initiatives and campaigns for enhancing competitiveness, increasing revenues, improving customer service and fostering strong customer relationship
  • Provided exceptional customer service, resolving issues promptly and maintaining client trust throughout the resolution process.
  • Conducted regular reviews of clients'' financial profiles to ensure alignment with their risk tolerance, objectives, and investment strategies.


Key accomplishment:

Achieved and exceeded year 2006 revenue target by 26% from preceding year to USD 1.26 million.

Trade Sales Manager, Global Transaction Services

Citibank Berhad
04.2005 - 03.2006
  • Monitored and increased corporate customers’ trade utilization rates
  • Provided trade solutions / advice to corporate customers that tailored to their needs
  • Actively promoted (new) trade products and services thru market presentations
  • Constantly gave market feedback on our products in order to facilitate and assist Product team to develop more competitive products.

Team Sales Manager, Mortgage Unit

Citibank Berhad
10.2001 - 03.2005
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Developed targeted staffs for managerial and supervisory functions/roles
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates through motivational talk and teambuilding activities
  • Established and deepened relationship with prominent developers e.g IJM Berhad and Mutiara Rini Sdn Bhd through regular developer visits, joint effort in developer’s marketing campaigns, and frequent social interactions with developers
  • Gave immediate attention to developers’ needs i.e
  • Ensure smooth loan applications and drawdown processes


Key Accomplishments:

  • Led and grew mortgage sale team from 5 officers to a team of 10 officers
  • Exceeded team monthly sales target of RM 9 million and monthly acceptance target of RM 5 million in March 2005
  • Successfully penetrated into targeted corporations in Johor Bahru by promoting housing loan’s benefits to their staffs
  • Expanded geographical target area for mortgage business to Singapore market
  • Successfully acquired new developers as Citibank’s new panel
  • Awarded in “The Power of Appreciation and Recognition Program” in year 2005 in recognition of excellent customer service provided to internal and external customers.

Mortgage Sales Executive

Citibank Berhad
03.2000 - 10.2001
  • Aggressively promoted financial products, provided good customer service, actively participating road shows, constantly conducting cold calls and interacted with prospects beyond our locality
  • Assisted team manager in organizing team activities and mentoring newcomers
  • Successfully penetrated into real estate agents and housing developers as sources of referrals
  • Conducted and coordinated performance / shows in Citibank National Sales Conferences performances


Key Accomplishments:

  • Top achiever in multiple months
  • Won nationwide MLTA top insurance sales award
  • Winner of “Gone to Extra Miles” campaign for excellent customer services
  • Achieved high rankings in Citibank National Sales Conference performances.

Education

Bachelor of Commerce in Finance and Marketing -

University of New South Wales
Sydney, Australia
04.1997 - 04.1999

Certificate in computing skills -

University of New South Wales Foundation Studies
Sydney, Australia
01.1996 - 04.1996

Certificate in computing skills - undefined

Informatics Institute Johor Bahru
01.1996 - 04.1996

No Degree -

Foon Yew High School
Johor Bahru, Johor
04.1990 - 04.1995

Skills

Trading strategies

Personal Information

  • Height: 1.69m
  • Date of Birth: 11/17/77
  • Gender: Female
  • Nationality: Malaysian
  • Marital Status: Married

Health

Excellent

References

Available on request.

Timeline

Assistant Manager, Branch Broking Unit, Retail Equities Department

CIMB Investment Bank Berhad
01.2011 - 06.2012

Executive, Branch Broking Unit, Retail Equities Department

CIMB Investment Bank Berhad
09.2009 - 12.2010

Senior Relationship Manager, Small Medium Enterprise Banking (SME)

Standard Chartered Bank Berhad
09.2007 - 03.2008

Relationship Manager, Corporate Banking Group

Citibank Berhad
04.2006 - 06.2007

Trade Sales Manager, Global Transaction Services

Citibank Berhad
04.2005 - 03.2006

Team Sales Manager, Mortgage Unit

Citibank Berhad
10.2001 - 03.2005

Mortgage Sales Executive

Citibank Berhad
03.2000 - 10.2001

Bachelor of Commerce in Finance and Marketing -

University of New South Wales
04.1997 - 04.1999

Certificate in computing skills -

University of New South Wales Foundation Studies
01.1996 - 04.1996

Certificate in computing skills - undefined

Informatics Institute Johor Bahru
01.1996 - 04.1996

No Degree -

Foon Yew High School
04.1990 - 04.1995

Remisier, Retail Equities Department

CGS International Securities Sdn Bhd
7 2012 - Current
Chng Puay Fong