ASHLEY CHOO
Retail Manager
George Town, Penang
Summary
Driven Retail Manager with more than 10 years of experience overseeing talented teams while guiding staff for superior customer interactions. Talented at leading daily activities and enhancing store atmospheres. Successful background resolving routine and unique issues to drive continued revenue growth and increase customer loyalty.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Retail Manager
Hard Rock Hotel Penang
12.2017 - Current
- Leading team's performance by understanding brand and integrates into daily operations.
- Constantly improve department's financial activity according to budget and proactively implement correction action where necessary.
- Understand current market demand and competitors in order to be able to carry out strategic marketing plans.
- Conducting regular briefing, concise, well-prepared meetings and follow ups via effective communication among team members.
- Developed staff training programs that resulted in improved product knowledge and enhanced selling skills.
- Inventory ordering process, quantity needed, suitable assortments, arrange logistics from oversea factories up to store delivery and storage arrangement upon receiving.
- Plan and develop up-to-date systems and procedures to improve operations quality and efficiency.
- Improved customer satisfaction through proactive engagement, attentive service, and efficient problem resolution.
- Understanding of self-development by constant participating in self-directed learning.
Department Manager
H&M Hennes & Mauritz
12.2017 - 12.2017
- Improved customer satisfaction rates through attentive service, prompt issue resolution, and continuous process improvements.
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Ensure all store activities live up to standards (garment presentation, sales activities, campaigns, stocks and follow-ups)
- Recruit, train and develop employees, and provide staff development opportunities through training programs, workshops, and regular feedback sessions.
- Ensure that all back office procedures are up to standards (staff planning, cash office, reductions, deliveries, safety and security routines)
- Set example for team and act as role model for everyone.
- Partnered with merchandising team to plan and execute floor moves, merchandise placement, and overall sales set-up.
Retail Supervisor
Cotton On
06.2011 - 12.2015
- Carry out tasks assigned by store manager and regional manager.
- Assist customers on their fashion needs and advise on suitable fashion styles from store.
- Operate POS systems and arrange all financial arrangement.
- Coordinated merchandising displays, signage and sales enablement.
- Keep store neat and pleasant as required standard and also to ease customer's shopping experience.
- Supported inventory management tasks including ordering stock items and conducting physical inventory counts ensuring proper stock levels.
- Monitor daily, weekly and monthly sales figures to achieve store target.
- Resolved conflicts among staff members professionally and fairly, maintaining cohesive team dynamic.
Education
Bachelor of Arts - Business Management And Finance
KDU College Collaborating With Keele University
George Town, Penang, Malaysia 01.2011 - 12.2014
Skills
Accomplishments
1. Continuous increase in Rock Shop revenue from year 2017 to 2019.
2. Amazing Rock Shop sales comeback in year 2021 and 2022 post MCO results.
3. Top Rock Shop sales in Malaysia.
4. Stock losses are maintained at less than 0.2% yearly.
5. Opening team for new Rock Shop in city center.
6. Top H&M sales store for North region in year 2017.
7. Sent for various H&M stores support in other states of Malaysia.
Timeline
Retail Manager
Hard Rock Hotel Penang
12.2017 - Current
Department Manager
H&M Hennes & Mauritz
12.2017 - 12.2017
Retail Supervisor
Cotton On
06.2011 - 12.2015
Bachelor of Arts - Business Management And Finance
KDU College Collaborating With Keele University
01.2011 - 12.2014
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