Pei Sei Chang (Sylvia)

ACHIEVEMENT:
• Within 4 months, successfully onboarded 2 new distributors for the focused brand, expanding the market to Vietnam and India.
• Achieved average Year on Year division revenue growth of 8% with 40% gross margin
• Led a team of 3 staffs’ sales manager in achieving average USD 1.26 mil of division sales target.

RESPONSIBILITIES:

• Strategic Planning: Develop and implement strategic business plans to achieve company goals and objectives.
• Business Development: Identify and pursue new business opportunities, partnerships, and markets to drive growth and profitability.
• Client Relationship Management: Build and maintain strong relationships with key clients, understanding their needs and providing solutions to enhance customer satisfaction and loyalty.
• Team Leadership: Lead and motivate cross-functional teams to ensure alignment with business objectives and foster a culture of high performance and collaboration.
• Financial Management: Oversee budgeting, forecasting, and financial analysis to optimize resource allocation and drive financial performance.
• Market Analysis: Conduct market research and analysis to identify trends, opportunities, and threats, providing insights to inform business decisions.
• Risk Management: Identify and mitigate risks to business operations, ensuring compliance with regulations and industry standards.
• Strategic Partnerships: Cultivate and manage strategic partnerships and alliances to expand market reach and drive business growth.
• Performance Evaluation: Establish key performance indicators (KPIs) and metrics to monitor business performance, providing regular reports and insights to senior management.
• Continuous Improvement: Drive continuous improvement initiatives across all aspects of the business, implementing best practices and processes to enhance efficiency and effectiveness.

RESPONSIBILITIES:

(A) Revenue growth

• Responsible for agreed team sales budget and Gross Margin in Healthcare Division.

(B) Sales Strategy & Planning

• Establish sales plans and strategies to expand healthcare customer base and market share to ensure the achievement of company sales goals and profitability.
• Coordinate sales distribution by establishing sales territories, quotas, and goals to sales person.
• Review market analyses to determine healthcare customer needs, volume potential.
• Price strategies, schedules and develop sales campaigns such as Continuous Medical.
• Educational course (CME) to accommodate goals of company.
• Provide timely feedback to senior management regarding performance in terms of sales forecast and market potential.
• Led projects and analyzed data to identify opportunities for improvement.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Interacts with Doctors, MLT, Science officer at all levels.
• Engage key research opinion leaders to gain great insight into future healthcare trends and developments in Malaysia.

(C) Staff Management & Development

• Coach, counsel, advise, support and motivate the sales team to meet their sales objectives.
• Ensure sales, product and other relevant skills training are provided to the relevant employee.
• Assist sales team in the selling process whenever needed and ensure the sale floor operations function smoothly.
• Conduct regular sales meetings to review the performance of sales person and to stimulate them to even greater achievements.
• Directly involved on the career development of the team members.
• Conduct employee review and assessment processes.
• Ensure employee turnover rate is kept at minimal rate.

EXPERIENCES GAINED:

• Having a strong ability to handle stress or high pressure situations thus helping subordinates to complete their goals and providing a brilliant example to subordinates.
• Taking numbers as well as statistical data and turning them into information that makes sense to co-workers and management.
• Figuring out solution to meet and exceed sales goals even under high pressure or time constraints.
• Deciding which employees are best equipped to handle each task at hand and then providing a schedule and a list of expectations to each employee.
• Using time as a valuable asset as well as staying on the job outside the mandatory work schedule.
• Finding new, creative, exciting and unique ways to generate more sales.
• Studying and learning all aspects of each product sold and generating proposal to customers.
• Using knowledge, experience, and managerial skills to avoid any calamities or pitfall.

RESPONSIBILITIES:

• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Collected data and performed customer needs analysis.

RESPONSIBILITIES:
(A) Revenue growth

• Responsible for agreed team sales budget and Gross Margin in Lifesciences Division.

(B) Sales Strategy & Planning

• Establish sales plans and strategies to expand Lifesciences customer base and market share to ensure the achievement of company sales goals and profitability.

• Coordinate sales distribution by establishing sales territories, quota, and goals to salesperson.

• Review market analyses to determine Lifesciences customer needs, volume potential, Price strategies.

(C) Staff Management & Development

• Coach, counsel, advise, support and motivate the sales team to meet their sales objectives.

• Ensure sales, product and other relevant skills training are provided to the relevant employee.

• Assist sales team in the selling process whenever needed and ensure the sale floor operations function smoothly.

• Conduct regular sales meetings to review the performance of sales person and to stimulate them to even greater achievements.

• Engage key research opinion leaders to gain great insight into future Lifesciences trends and developments in Malaysia.

EXPERIENCES GAINED:

• Figuring out solution to meet and exceed sales goals even under high pressure or time constraints.
• Deciding which employees are best equipped to handle each task at hand and then providing a schedule and a list of expectations to each employee.

RESPONSIBILITIES:

• Responsible for servicing existing customer, identify and evaluate customer needs as well as developing new business opportunities for Company products’ range.
• Utilized multiple marketing strategies to improve profitability.
• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
• Recognized and resolved compound problems that effected upper-level management and business initiatives.
• Responsible for taking care of University of Malaya as Platinum account.
• Formulate, develop and implement marketing strategies to achieve the Company’s revenue and profit targets.
• Manage consumables as product portfolio.
  

EXPERIENCES GAINED:

• Establish and maintain good working relationships with customers, business partners and personnel within the organization.
• Designs and leads initiatives that provide a strategic impact on the long-term business relationships with customer.
• Manage all aspects of marketing collaterals (including marketing kits) and its distribution.
• Ensures a consistently high level of quality of documentation and information presented to the customers.
• Feedback market trend and intelligence to team members through market survey and competitor’s analysis.
• Involve in Pre-Sales activities such as conduct demo, solution presentation and technical demonstration according to prospect’s requirements with demo system or consumables sample.
• Closely follows and understands industry developments.
• Manage information flow between sales and other departments.
• Identify strategic versus tactical issues within an account and propose credible approaches.