PEI PEI LEE

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.

• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Analyzed campaign performance data to adjust tactics and maximize ROI.
• Established brand guidelines to ensure consistency across all marketing materials and communications.
• Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
• Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Key Senior Management Role:

As part of the senior management team, led marketing strategies that positioned SSF Sdn Bhd for its successful IPO in 2024.

• Designed and executed high-impact marketing campaigns, driving brand visibility and investor confidence during the IPO process.
• Played a critical role in aligning marketing efforts with corporate goals, contributing directly to revenue growth and IPO readiness.

Proven Expertise in Retail Operations and Marketing

Management Trainee in retail showroom in 2016 and advancing to roles in SOP training and marketing include manage e-commerce and membership until May 2024.

Proven ability to streamline operations, implement effective SOPs, and drive impactful marketing strategies, showcasing a strong foundation in both operational excellence and marketing innovation within the retail sector.