Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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PEGGY CHAI

PEGGY CHAI

Singapore PR
Singapore

Summary

Dynamic Business Development and General Management professional with a proven track record of driving revenue growth and spearheading business modernization initiatives. Expertise in crafting innovative market strategies, cultivating client relationships, and capitalizing on opportunities to consistently exceed ambitious targets. Adept at transforming traditional operations into streamlined, systemized platforms while overseeing budgeting, forecasting, and policy development. Demonstrated strength in leading high-performance teams, managing complex operations, negotiating strategic contracts, and delivering measurable results in highly competitive markets.

Overview

8
8
years of professional experience
1
1
Certification

Work History

General Manager

Kawalan Keselamatan Perkasa Sdn Bhd
06.2024 - Current
  • Directed operational strategies to enhance efficiency and streamline processes across departments.
  • Spearheaded business growth, achieving 19% revenue increase and 35% profit growth within 8 months through strategic planning, operational improvements, and business development initiatives.
  • Led the digital transformation of a 43-year-old traditional company, transitioning operations from manual, paper-based processes to fully systemised and digitalised platforms.Managed budget implementations, forecasting, financial reporting, employee reviews, training, schedules, and contract negotiations.
  • Developed and implemented strategies to increase sales and profitability.
  • Successfully managed and motivated a workforce of 150+ staff, ensuring productivity, compliance, and alignment with corporate goals.
  • Built organisational structure from the ground up by establishing dedicated HR, Finance, and Operations departments, improving efficiency and accountability across functions.
  • Directed the renovation and upgrading of a new corporate premise, overseeing the entire process from planning and material procurement to project completion, modernising the company’s image and facilities.
  • Developed and implemented marketing strategies to strengthen brand presence, expand client base, and enhance service delivery in a highly competitive security industry.
  • Cultivated high-performance teams through effective mentoring and performance management initiatives.
  • Championed continuous improvement initiatives, instilling a performance-driven and customer-focused culture across all levels of the company.
  • Formulated policies and procedures to streamline operations.
  • Established key performance indicators (KPIs) to measure success and drive continuous improvement efforts across all operations.
  • Enhanced customer satisfaction levels by implementing feedback mechanisms and improving service delivery protocols.
  • Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Premier Relationship Manager

Oversea-Chinese Banking Corporation, Limited
09.2022 - 05.2024
  • Cultivated strong client relationships through personalized financial solutions and proactive communication.
  • Developed and implemented strategic plans to enhance customer engagement and retention rates.
  • Provided guidance on investment strategies aligned with clients' financial goals and market trends.
  • Collaborated with cross-functional teams to deliver comprehensive banking services tailored to client needs.
  • Built long-lasting relationships with high-net-worth individuals by demonstrating expertise in wealth management strategies tailored to their unique financial needs.
  • Analyzed client portfolios to identify opportunities for asset growth and risk management.

Relationship Manager

United Overseas Bank Limited
04.2022 - 08.2022
  • Established and nurtured strong relationships with clients by conducting regular portfolio reviews, financial planning sessions, and market updates, driving engagement and long-term retention.
  • Analysed market trends and investment opportunities to deliver tailored, insightful advice aligned with clients’ financial objectives.
  • Delivered exceptional customer service by resolving issues promptly and effectively, ensuring client satisfaction and trust.
  • Partnered with product specialists, credit teams, and internal stakeholders to design and deliver holistic wealth management solutions.
  • Ensured full compliance with MAS regulations, KYC, AML, and internal risk controls, upholding the highest standards of professionalism and integrity.
  • Recognised for strong interpersonal and advisory skills, fostering long-term client relationships and contributing to overall business growth and revenue targets.

Preferred Relationship Manager

CIMB Bank Berhad
03.2020 - 03.2022
  • Experienced in building and managing relationships with high-net-worth clients, providing end-to-end banking services including investment management, wealth financing, and financial advisory.
  • Skilled in working directly with clients to identify challenges, provide market insights, and deliver solutions aligned with their wealth profiles and long-term financial goals across local, regional, and global markets.
  • Proven ability to drive portfolio penetration and revenue growth, working independently as well as collaborating with colleagues to maximise organisational performance.
  • Dependable and performance-driven, with the ability to work effectively under pressure while leveraging product knowledge and market expertise to exceed sales targets and KPIs.
  • Consistently aligned with bank objectives through regular training, market updates, and continuous knowledge enhancement in wealth products and promotional campaigns.
  • Successfully maintained individual KPI between 3.30–4.30 from Jan–Nov 2021 and achieved KPI 5 for Wealth Management Sales for the full year 2021.
  • Ranked as the Top Junior Preferred Relationship Manager in the region (2021) for delivering exceptional fee-based income results.

Licensed Tourist Guide

Columbia Leisure Sdn. Bhd.
06.2017 - 02.2020
  • Designed and executed customised itineraries aligned with client interests, weather conditions, and time management requirements, ensuring seamless and memorable experiences.
  • Delivered engaging commentary on historical, cultural, and natural landmarks, strengthening client knowledge and enhancing overall satisfaction.
  • Coordinated logistics including advance ticketing, scheduling, and contingency planning for unforeseen closures, cancellations, or weather disruptions.
  • Supported MICE events, ensuring service quality, attendee satisfaction, and building strong client confidence.
  • Promoted Malaysia’s tourism products and services, including local industries such as latex and traditional crafts, while staying current with industry developments through seminars such as CTRE.
  • Established and maintained strategic partnerships with inbound and outbound tour operators to optimise customer service and ensure updated travel information.
  • Consistently upheld operational excellence by maintaining knowledge of sales promotions, payment policies, and security protocols.
  • Earned multiple recognitions for sales performance and market leadership:
    Rising Star – China Market (2018)
    Top 2 Salesperson (Feb 2019)
    Top 10 Salesperson – China Market (2019)
    Exceeded annual sales objectives (2018)

Education

Bachelor of Arts (Hons) - English and Public Relations

Segi University Kota Damansara
06.2018

Licensed Tourist Guide - undefined

Greencity International College
03.2017

Diploma - Business Studies (Accounting)

Tunku Abdul Rahman University College
05.2015

Skills

  • Critical thinking and problem solving
  • Leadership and team building
  • Problem resolution
  • Operations management
  • Business development
  • Effective Time Management
  • Risk management
  • Team player
  • Decision Making
  • Training and development
  • Relationship building
  • P&L management
  • Labor cost controls
  • Organizational strategy development

Certification

  • Singapore CMFAS Paper HI, M5, M8, M8A, M9, M9A, M6, M6A and M1B (RNF issued by MAS Singapore)
  • Investor Protection Professional Certification (IPPC) - Malaysia
  • Unit Trust and Private Retirement Scheme Malaysia
  • Persatuan Insurans Am Malaysia (PIAM)
  • HSK Speaking (Advanced) Certification
  • HSK Level 6 Certification

Languages

English
Chinese
Malay
Dialect - Hokkien
Dialect - Cantonese

Timeline

General Manager

Kawalan Keselamatan Perkasa Sdn Bhd
06.2024 - Current

Premier Relationship Manager

Oversea-Chinese Banking Corporation, Limited
09.2022 - 05.2024

Relationship Manager

United Overseas Bank Limited
04.2022 - 08.2022

Preferred Relationship Manager

CIMB Bank Berhad
03.2020 - 03.2022

Licensed Tourist Guide

Columbia Leisure Sdn. Bhd.
06.2017 - 02.2020

Licensed Tourist Guide - undefined

Greencity International College

Diploma - Business Studies (Accounting)

Tunku Abdul Rahman University College

Bachelor of Arts (Hons) - English and Public Relations

Segi University Kota Damansara

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