PARISA YEKTA SERESHT

HR advisory firm with 25+ years of experience; served over 650 organizations across 30 industries. https://maslow.com.my/

• Guided leaders and employees on company policies, programs, benefits and salary design.
• Lead total rewards and compensation projects for multinational and local clients across various sectors.
• Conduct job evaluations and develop role-based grading structures using market frameworks (Korn Ferry).
• Design salary and benefits benchmarking reports with actionable insights for HR strategy.
• Analyze financial impact of compensation proposals to support client decision-making.
• Led decision-making and implementation of HR policies, procedures, programs and functions.

Former LG Electronics representative; diversified holding with 15 companies and 2,500+ staff www.goldiran.ir

• Led a direct team of 7 and 12 indirect to design and implement HR strategies across all subsidiaries.
• Improve HR budgeting plans across all entities, achieving 18% cost savings.
• Standardized grading, organization structure and compensation structures through a group-wide framework (GGS), improving performance transparency by 23% and increasing retention by 10%.
• Spearheaded culture harmonization and employee engagement initiatives, increasing engagement scores by 6% and reducing turnover by 8%.
• Elevated the group's employer branding through a compelling EVP, positioning the company among the nation's Top 5 Employers (2023-2024) and enhancing competitive talent attraction.
• Designed and delivered organization-wide training programs on feedback culture, performance management, leadership development, recruitment, communication, and many human skills-engaging all levels of the organization and strengthening capabilities across the group.

Full Financial services firm with 500+ staff, 65 branches, and 15 trading halls. www.irfarabi.com

• Developed and implemented a comprehensive recruitment strategy and Applicant Tracking System (ATS), enhancing candidate pipeline quality and accelerating talent acquisition.
• Led nationwide hiring efforts across 32 branches, onboarding 220 professionals in one year while elevating Farabi's employer brand through targeted candidate experience initiatives.
• Designed structured onboarding programs to support smooth integration and engagement across diverse business units, contributing to stronger retention and branch performance.

E-commerce platform with 8,000+ staff, 308,000+ sellers, and 904,000 daily order capacity. www.digikala.com

• Led decentralization of payroll and HR operations from headquarters, managing a team of 9 supporting 5,000 employees across 24 provinces.
• Oversaw benefits administration, providing competitive offerings while maintaining cost-effectiveness for the organization.
• Developed strategic partnerships with key business leaders to drive organizational change and growth.
• Directed large-scale recruitment during the COVID-19 surge, onboarding 2,000 employees in just 19 days to sustain business continuity.
• Implemented workforce planning strategies that successfully addressed staffing needs during periods of rapid growth or contraction.
• Implemented variable pay schemes and annual salary reviews, delivering data-driven insights for equitable and performance-aligned compensation.

Mission-critical communication solutions for Oil & Gas, Energy & Telecommunications. www.cse-global.com

• Oversaw end-to-end HR operations across HQ, sites and plants, and led change management during two major layoff projects, reallocating staff and sustaining cultural stability post-restructuring.
• Managed employee relations, investigating and resolving conflicts to maintain a positive work environment.
• Improved workplace culture through the development and implementation of diversity initiatives.
• Developed recruitment strategies and managed visa processes for international hires. Administered annual HR budgeting, managed payroll, and provided guidance on employee relations, discipline, and grievance matters.
• Designed and delivered training based on organizational needs, launching appraisal systems and competency-based development programs.
• Implemented performance management systems, providing constructive feedback and coaching opportunities for employees.

Türkiye's leading trade fair and exhibition group across multiple industries. www.tuyap.com.tr/en/

• Provided administrative support across core HR functions, including recruitment, onboarding, training coordination, and employee relations.
• Handled media relations and promotional strategy to elevate TUYAP's visibility and reputation in local and regional markets.
• Ensured compliance with labor laws, reducing legal risks through regular policy reviews and updates.

• Work with different companies in various industries like Tehran University, MBA , Franchise Accelerator, Ansoo Academy, Winup, Toplicant, Goldiran.
• Designed and delivered applied HR and strategy programs for academia and industry, combining workshops and executive modules on leadership styles and challenges, communication, culture, organizational behaviour, strategic HRM, talent development, and employer branding-tailored for professionals from entry-level to C-suite.
• Led curriculum development and learner assessments for HR certificate programs at University of Tehran and private academies, combining academic rigor with real-world application and international Environment.