Owen Yew

To establish a new subsidiary comprising a team of 19 associates, divided into two business units: the Implant team and the Clear Aligner team. In addition, the subsidiary will encompass an Operations and Finance department, Human Resources department, Marketing department, and Training and Education department.

Responsibilities include setting up a local office measuring 4,400 square feet, equipped with a training center and a digital showroom. Additionally, two satellite offices will be established in Southern and Northern Malaysia.

The role requires developing and implementing growth strategies to accelerate sales, notably for the new business units focused on Clear Aligners and Digital Devices.

Develop and execute Go-To-Market strategies, which involves B2B marketing for the Implant business and B2B2C marketing for the Clear Aligner business.

Engage with the dental community, from academic institutions to industry associations, to promote training and education on Straumann Group products.

Ensure a smooth transition of business operations from the previous distributor.

Appoint new strategic partners to enhance the value brand in the Implant business segment and effectively manage distribution channels.

Greatest Achievement ; Managed to established a strong, young and vibrant team cultivating the right culture in an Organization. Growing the business from strength to strength.Total BU sales from MYR 6million in 2021 to 13.4 Million in closing 2023.

Responsible for overseeing the commercial operations of three business units in Malaysia: Nobel Biocare, Ormco, and Kavo.

Managed budgeting, financial planning, and forecasting to optimize the profitability of national operations.

Cultivated strong relationships with key industry stakeholders to drive business growth and expansion.

Increased market share through the development and implementation of effective sales strategies.

Optimized resource allocation to enhance operational efficiency and reduce costs.

Led Nobel Biocare business operations in the Southeast Asia (SEA) region by implementing effective commercial strategies and marketing programs.

Organized advanced-level implant courses, including cadaver training, to offer top-tier dental education. Managed both brand and product portfolios to achieve multi-channel effectiveness in B2B and B2C sales and marketing.

Identified, engaged, and trained local specialists to become recognized global speakers for Nobel.

Managed distributor relationships on both sales and marketing fronts to meet annual targets.

Executed efficient and effective go-to-market (GTM) strategies tailored to local market sentiments.

Established a new direct team in Indonesia and sourced new partnerships in the Philippines.

Assigned territory ; Malaysia, Singapore, Indonesia, Brunei, Philippines, Vietnam, Cambodia, Myanmar, Thailand, Taiwan, South Korea

Responsibilities ;

Channel Distribution Management, establishing an efficient distribution network through 34 dealers in the region with wide extensive product portfolio.

Scouting, evaluating, and appointing local dental distributors to represent Coltene.

Ensuring sales targets for each Coltene brand are met in each assigned country.

Collecting and analyzing local market information and intelligence to provide feedback to headquarters.

Serving as a conduit for the voices of the market and customers.

Executing optimal product positioning strategies in local markets.

Creating brand awareness in collaboration with local representatives.

Promoting a strong sense of belonging among sales personnel and supporting them in achieving sales objectives.

Deploy effective marketing strategies tailored to each local market to promote brand awareness and support local distributors in increasing sales.

Plan and organize engagements with reputable international Key Opinion Leaders (KOLs) to advocate for Coltene products locally.

Identify and train local Key Opinion Leaders to represent and promote Coltene in their respective countries.

Greatest Achievement ;

• Sales Growth from 2011 to 2014 CAGR of 12%
• Recruited country managers for the key countries in :-

1. Malaysia

2. Indonesia

3. Thailand

• Has established an efficient and effective distribution channel in each country depending on each market sentiment within the 2 years.
• Successfully engaged 16 Dental Specialist in various filed to become of KOL in the region.

Oversee the dental business for 3M ESPE in the certain states in Malaysia, focusing on both private and government sectors.

Primarily target government hospitals, clinics, and educational institutions such as Universiti Sains Malaysia, Universiti Islam Antarabangsa Malaysia, Penang International Dental College, and AIMST.

Coordinate and conduct Continuing Dental Education (CDE) programs for end-users.

Monitor and collaborate closely with distribution channels to meet annual sales targets.

Assigned to manage all institutional accounts, both public and private, across Malaysia.

Responsible on integrating a new product line into the teaching curriculum and overseeing smart partnership programs with dental schools.

Initiate and manage programs such as "Train the Trainers," collaborative social responsibility projects, and inter-varsity competitions.

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• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
• Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.