Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Ts Ooi Ping Hup

Ts Ooi Ping Hup

Assistant Manager
Kuala Lumpur,KL

Summary

Results-driven business development professional with an MBA (CGPA 3.86/4.00) from Universiti Utara Malaysia, offering over seven years of diverse experience in the education, insurance, and marketing sectors. Expertise includes transforming data insights into actionable growth strategies, currently leading data-driven student recruitment campaigns and promotional initiatives at UTAR, with a strategic focus on enhancing enrollment and brand visibility in the China market. A proven track record in developing and managing comprehensive insurance portfolios for individuals and SMEs reflects a commitment to delivering tailored solutions that boost client satisfaction, retention, and revenue generation. Tech-savvy operations enhancer skilled in Excel VBA automation and cross-functional stakeholder coordination, complemented by a proactive networking approach and fluency in Bahasa Malaysia, English, and Mandarin to drive sustainable growth through innovation and strategic planning.

Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.

Agile and adaptable staff leader with stellar work history, motivational approach and upbeat nature. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling, and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction.

Overview

10
10
years of professional experience
4052
4052
years of post-secondary education
11
11
Certifications
3
3
Languages

Work History

Assistant Manager

Tunku Abdul Rahman University
10.2024 - Current
  • Student and Parent Advisory Services.
  • Provide accurate and timely guidance on academic programs, admissions, financial aid, and student services.
  • Counsel prospective students and parents on career prospects and program features.
  • Maintain accurate records of inquiries, and ensure prompt follow-up with highly potential students.
  • Program Promotion and Student Recruitment.
  • Plan, organize, and participate in school activities, public recruitment fairs, and internal promotional events to enhance student conversion, and university presence.
  • Evaluate promotional activities, and provide recommendations for improvement.
  • Participate in postgraduate recruitment efforts, and ensure adherence to standard procedures and guidelines.
  • Customer Relations and Engagement.
  • Foster strong relationships with targeted schools, students, and teachers through consistent outreach and engagement activities.
  • Serve as a liaison between assigned faculty and the recruitment team to coordinate joint activities and discuss enrollment strategies.
  • Address customer concerns, and provide suggestions for improving relations.
  • Business Development and Market Outreach.
  • Collaborate on discussions for new and existing market outreach to increase the competitive edge.
  • Participate in other university projects and activities, as required.
  • Office Administration and Operations.
  • Ensure timely and accurate filing of documents, claims, and advance settlements.
  • Maintain the cleanliness and organization of office counseling areas, and ensure proper upkeep of office assets and equipment.
  • Provide statistical reports on recruitment and inquiries to the Director on a monthly or ad-hoc basis.
  • International Liaison Officer (China Market)
  • Serve as the primary point of contact for university agents from China, providing comprehensive support and assistance in all matters related to student recruitment, application processes, and partnership coordination.
  • Responsibilities include responding to agent inquiries, resolving operational or communication issues, facilitating cultural understanding, and ensuring smooth collaboration between the university and its Chinese recruitment partners.
  • Excel Automation Specialist.
  • Design and develop Excel-based tools using Visual Basic for Applications (VBA) to automate repetitive tasks and streamline daily operations. Responsibilities include analyzing work processes, creating user-friendly Excel files with customized functions, writing and debugging VBA code, and maintaining documentation. The role focuses on improving productivity and accuracy across departments by delivering efficient, automated spreadsheet solutions.
  • UTAR Study Website Maintenance.
  • Involved in the maintenance of the UTAR Study website (local Chinese version and China website), which serves as a key platform for promoting academic programs and engaging prospective students. My role included updating course information, news, and promotional content in coordination with different departments to ensure accuracy and consistency.
  • Other university tasks.
  • Undertake additional tasks and duties as assigned by the university.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Managed over 50 customer inquiries, which include WhatsApp, call-ins, walk-ins, and email.


General Insurance Agent

OOI PING HUP AGENCY
06.2022 - 09.2024
  • Identify and cultivate prospective clients while maintaining proactive communication with existing clientele to facilitate renewals, and introduce tailored insurance solutions.
  • Deliver comprehensive post-sales support, including claims processing, and ensuring accurate client data management.
  • Collaborate with small and medium enterprises (SMEs) to develop strategic business insurance plans aimed at effectively mitigating risk exposure and transferring liabilities to insurance providers.
  • Provided exceptional service during times of crisis or hardship for clients facing property damage, injuries, or other loss events, earning their trust and long-term loyalty.
  • Maintained strict adherence to regulatory requirements in all aspects of daily operations including licensing renewals, continuing education requirements, and recordkeeping practices.
  • Generate more than 100K sales per year with different strategies.

Life Insurance Agent

Great Eastern Life Assurance Co Ltd
05.2018 - 09.2024
  • Life insurance planning, medical insurance planning, legacy planning, and retirement fund planning.
  • 1. Educate or share the importance of insurance with all the people, and how insurance actually works or is helpful in our daily life.
  • 2. Guide clients on how to plan for the insurance.
  • 3. Handle all the questions or issues that clients face, such as claim issues and any wrong information that has been received.
  • 4. Communicate with different people from different fields and backgrounds, and share with them how insurance works and how important it plays a role in risk management in our lives or companies.
  • Cultivated customer relationships to provide customized life insurance solutions tailored to individual needs.
  • Established trust with prospective customers by providing accurate information about available policies and transparent pricing structures.

Retail Marketing Manager

Lily Mart
01.2022 - 12.2023
  • 1. Assessing market demands and pricing dynamics to ascertain product viability.
  • 2. Formulating, deploying, and operationalizing marketing and pricing strategies aimed at customer acquisition and retention.
  • 3. Increased the sales to 8,000 per day in the first year.

Application Support Consultant

Silverlake Structured Services Sdn Bhd
03.2021 - 01.2022
  • Develop the program, support testing, and prepare documents.
  • 1. Develop a new program according to the change request from the bank.
  • 2. Find and solve the current program issues, and do testing before release to production.
  • 3. Prepare the test script, test results, and the release documents.
  • Enhanced application performance by identifying and resolving technical issues in a timely manner.
  • Acted as a liaison between clients and development teams, facilitating clear communication to drive project success.

Service Support Engineer

Silverlake Structured Services Sdn Bhd
02.2016 - 04.2018
  • Develop the program, support testing, and prepare documents.
  • 1. Develop a new program according to the change request from the bank.
  • 2. Find and solve the current program issues, and do testing before release to production.
  • 3. Prepare the test script, test results, and the release documents.
  • Improved service support efficiency by streamlining troubleshooting processes and implementing time-saving tools.
  • Implemented quality assurance practices into daily routines to minimize errors during troubleshooting efforts.
  • Enhanced customer satisfaction by consistently delivering timely and accurate support services.
  • Documented technical issues and solutions to enable tracking history and maintain accurate logs.

Education

MBA - Business Administration

Universiti Utara Malaysia
Kuala Lumpur, Malaysia
04.2001 - 01.2025

Bachelor of Information Technology (Honours) - Internet Technology

Tunku Abdul Rahman University College
Kuala Lumpur, Malaysia
10-2015

Diploma in Science - Internet Technology

Tunku Abdul Rahman College
Tanjung Bungah, Penang, Malaysia
09-2013

Skills

  • Communication Skills

  • Microsoft Office

AS400 & RPGLE Programing

Life & General Insurance Planning

Problem-solving

Decision-making

Time management

Customer service

Customer relations & Rapport

Team collaboration

Business development

Consulting

Team motivation

Promotional planning

Teamwork and collaboration

Certification

Professional Technologist

Timeline

Assistant Manager

Tunku Abdul Rahman University
10.2024 - Current

General Insurance Agent

OOI PING HUP AGENCY
06.2022 - 09.2024

Retail Marketing Manager

Lily Mart
01.2022 - 12.2023

Application Support Consultant

Silverlake Structured Services Sdn Bhd
03.2021 - 01.2022

Life Insurance Agent

Great Eastern Life Assurance Co Ltd
05.2018 - 09.2024

Service Support Engineer

Silverlake Structured Services Sdn Bhd
02.2016 - 04.2018

MBA - Business Administration

Universiti Utara Malaysia
04.2001 - 01.2025

Bachelor of Information Technology (Honours) - Internet Technology

Tunku Abdul Rahman University College

Diploma in Science - Internet Technology

Tunku Abdul Rahman College

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Ts Ooi Ping HupAssistant Manager