Ong Pang Wai

1. Developed and implemented solution sales training programs that improved technical sales skills to customer and internal team and resulted increase overall revenue in Southeast Asia.

2. Knowledge transfer, trained and mentored internal sales representatives on effective sales techniques, resulting in a customer focus increase in sales closures.

3. Led a team of sales representatives to expand customer base to exceed sales targets resulting in increased profits for the company

4. Utilized sales techniques and strategies to build customer relationships and close sales.

5. Developed and implemented a sales strategy, sales playbook that standardized sales techniques to meet Annual Operating Agenda Priorities in Southeast Asia Region.

6. The role encompasses managing annual revenue of USD 6 million with team of 4 direct reports across 2 country manager, Product Management, Customer Service and 10 certified business partners across Southeast Asia.

1. Business opportunity development: developed new business opportunities with key clients such as – consultant, end user architect through cold calling and networking.

2. Cross function collaboration – collaborated with Asia commercial team, product management team to support business objective.

3. Sales strategy alignment – evaluated client business need and match customer need to appropriate solutions.

4. Sales cycle management – managed the entire sales cycle from initial contact to order fulfillment, payment collection, ensuring client satisfaction and retention.

5. Identifying emerging markets to find new sales opportunities.

6. Trained and mentored customer team on effective sales techniques, resulting in an increase in sales closures of solution selling.

7. Utilized sales techniques and strategies to build customer relationships and close sales, resulting in solution leader in Southeast Asia market.

8. Oversee annual revenue of USD 3.5 million with 5 certified business partners across Southeast Asia.

9. Achieved sales goals consistently over a period of 2 years, resulting in a promotion to sales director

1. Define proof of concept for lighting solution & proposal.

2. Assign task to resources and ensure task are completed within estimated time frames and budget constraints

3. Conduct presentation and client meetings

4. Interact with the client and project leadership on a day-to-day basis.

5. Recommend product enhancement that may improve pricing, liquidity, settlement, clearance and broaden investor base

6. Actively guild, advise and consult with sales team and key stakeholders in the strategy and execution of deal terms for contracts

7. Understand deal objective and ensure business decisions are appropriate

8. Anticipate problems and initiate action to ensure that deals are executed timely, efficiently and accurately.

9. Produced reports and documents upon request from the Southeast Asia Sales Director. Evaluated project margin statements, product solutions, and additional data to determine the value of deals.

Successfully negotiated and secured a multi-million-dollar project deal, like Singapore Airline Hangar, Air Asia HQ, Unilever Global Contract

1. Play a key role to lead GE Lighting project business and LED solutions in Malaysia towards higher growth and profitability by improving market awareness thru specification and presentation into both Government & Private sectors.

2. Responsible to drive profitability sales growth in lighting project business and LED solutions in Malaysia and able to achieve sales target set by the business.

3. Initiate new product commercialization by conducting training and presentation to Project Partners, Lighting Designers, and consultant or specifies, project owners and engineers in Government bodies. Must able to commercialize thru dollarization, payback and benefit for customers.

4. Work closely with Product, Supply Chain, Pricing and Marketing team to achieve product offerings, including product certifications, on time delivery & reasonable price to capture big wins.

5. Establish large & strong project pipeline thru building good relationship with customers, consultants, contractors and government organizations.

1. Solely responsible for designing lighting project to prospective customer and allies with lighting consultant to manage & refine design specifications for new lighting proposal activity.

2. Provide technical support for clients, project execution and sales & marketing groups in the area of lighting knowledge, lighting design and scope of works.
Support

3. Conducted lighting product briefing for clients, sales & marketing groups.

Provide technical support for pre-sales and/or post sales activities.

4. Address customer's applications issue with our products and propose products solutions to the customers' requirements.

5. Lead product development responsibilities from idea screening, through design & development, product improvement & end-of-life product planning.

6. Lead in developing and introducing products for a specific market segment as per the required schedule, performance and quality.

7. To undertake front line sales tasks in order to develop existing customer Responsible for planning, executive and management of projects includes overseeing the project procurement, coordination, budgeting, scheduling, quality control and work progress of project.

8. Identification of product range for right application to sales force and communication of product road maps.

9. Preparing documentation and technical support for presentation or product introduction to potential clients.

10. Conduct new product reviews with sales & marketing groups and prepare marketing support material.

1. Solely responsible for designing of stage lighting, pro sound system, extra low voltage system and visual projection system project to prospective customer and allies with consultant to refine design specifications.

2. Lead on pro sound simulation design with EASE 4.1 software and stage lighting simulation WYSIWYG version 1.6 for project design support.