Onalethata Mogale
Penang
Summary
Seasoned copywriter and communication strategist with a proven track record in corporate, academic, and digital marketing sectors. With expertise spanning Mass Communication, Corporate Communication, PR, and Digital Marketing, I blend creative storytelling with strategic precision to craft copy that connects, engages, and drives action.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Copywriter
Freelance
01.2018 - Current
- Built 20+ sales funnels and landing pages with conversion-focused copy
- Wrote over 150 email campaigns, achieving open rates up to 45%
- Produced high-engagement social media ads, boosting click-through rates by 30%
- Developed brand voice guides that helped clients establish recognizable identities
Senior Copywriter
My Online Business Education
11.2016 - 12.2017
- Wrote high-performing sales pages and video scripts used across global e- learning platforms
- Delivered 40+ email sequences that nurtured leads and increased conversions by 25%
- Collaborated with design, product, and marketing teams to launch 5+ new programs
Copywriter
Limkokwing University
01.2013 - 08.2016
- Built 20+ sales funnels and landing pages with conversion-focused copy
- Wrote over 150 email campaigns, achieving open rates up to 45%
- Produced high-engagement social media ads, boosting click-through rates by 30%
- Developed brand voice guides that helped clients establish recognizable identities
- Wrote high-performing sales pages and video scripts used across global e-learning platforms
- Delivered 40+ email sequences that nurtured leads and increased conversions by 25%
- Collaborated with design, product, and marketing teams to launch 5+ new programs
- Wrote brochures, press releases, and recruitment content used across seven global campuses
- Produced web copy for 50+ microsites and optimized course pages for clarity and engagement
- Conducted VIP guest interviews and wrote 100+ news articles covering university events
- Edited and managed content strategy for international campus communications, ensuring brand consistency
Contract Copywriter
Groupon Malaysia (Now Fave)
02.2012 - 11.2012
- Wrote creative deal descriptions and persuasive headlines
- Crafted high-converting promotional copy, driving double-digit sales uplifts
- Maintained an engaging, on-brand tone while balancing marketing and editorial standards
Education
MSc - Corporate Communication
Universiti Putra Malaysia
Malaysia01.2017
BA - Mass Communication
Curtin University
Perth, Australia01.2011
Skills
- SEO Copywriting & Content Strategy
- Long-Form Blog & Article Writing
- B2B & B2C Content Marketing
- Sales & Conversion Copywriting
- Email marketing campaigns
- Brand voice and tone adaptation
- Keyword research and on-page SEO
- Editing and proofreading
- Research and fact-checking
- Remote Collaboration & Time Management
- AI content humanization
- Creative storytelling
- Client & Stakeholder Collaboration
Certification
- Certified Digital Marketing Professional, Digital Marketing Institute, 2025
- Local SEO Essentials with Semrush, Semrush, 2025
- Professional Diploma in Public Relations, London School of Public Relations, 2012
TOOLS & PLATFORMS
- Google Docs
- Microsoft Office
- WordPress
- SEMrush
- Grammarly
- Gemini/ ChatGPT/Claude
- Notebook LM
- Google Antigravity
Languages
English
Proficient (C2)
C2
Timeline
Copywriter
Freelance
01.2018 - Current
Senior Copywriter
My Online Business Education
11.2016 - 12.2017
Copywriter
Limkokwing University
01.2013 - 08.2016
Contract Copywriter
Groupon Malaysia (Now Fave)
02.2012 - 11.2012
MSc - Corporate Communication
Universiti Putra Malaysia
BA - Mass Communication
Curtin University