Olivia Adinda Putri

• Developed go-to-market (GTM) strategies with channel partners and optimized Marketing Development Fund (MDF) utilization to achieve pipeline targets.
• Collaborating with internal teams and other marketing experts to align partner activities for broader regional GTM programs
• Managing expectations from stakeholders, channel partners and agencies to enable business pipelines
• Acting as a project manager for marketing campaigns and strategic creative initiatives by partnering with local and regional stakeholders across APAC Region: from agency briefing all the way through to creative design, implementation, measurement and communication campaigns
• Devising a comprehensive Corporate, Enterprise, and Small and Medium Businesses external engagement strategies with clear acquisition targets, goals and execution plans

• Led, developed, managed and executed global communications and online marketing strategies for SEA markets, including Indonesia, Singapore and Malaysia
• Built relationships with media to get non-paid editorial coverage in the Southeast Asia region. Notable results include publications in CNN, Tribunnews and AsiaOne Singapore
• Tracked and supported SEO performance of entrusted domains through building high-quality back-link portfolio, handling spam checks and Google link disavow process
• Supported new market development in Indonesia through desk-side media visits, creating PR strategy and content calendar from scratch, boosting CupoNation media presence
  

Achievements:
In less than 2 years, brand CupoNation became well known in Indonesia. The team made 50+ content marketing pieces and more than 500 articles were published in big international and local media: Msn.com, Kompas, Suara, Fimela and many other sites. Also, significantly increased organic traffic for the Indonesian market

• Planned, created, managed and optimized Facebook ad campaigns across Malaysia and Indonesia
• Monitored campaigns performance and recommended innovative change as needed
• Planned and managed the monthly budgets across all marketing campaigns
• Performed market research using search tools to monitor competition

• Planned and executed monthly marketing calendar
• Created and managed Facebook ad and Google AdWord campaigns
• Tracked campaigns performance using Google Analytics
• Prepared monthly report with insights and suggestions for improvement
• Managed social media content and activities

• Managed teams and projects
• Managed internal and external communications
• Supported organization events and product exhibitions